Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
About Adobe: Adobe is changing the world through digital experiences. We help our customers create, deliver, and optimize content and applications. Join us to help craft the future at the intersection of creativity, marketing, and AI.
About Firefly 2D and 3D Object Compositing: Gen AI with Adobe Firefly makes object compositing at scale finally a reality. For any companies that produce physical products (e.g., board games, cosmetics, automobiles, computers), the need to display those products in various environments is evergreen. Usually that required taking the actual product and photographing it, in order for the product to show up correctly in the final image. Now, with object compositing from Firefly Services, these companies can not only produce 3D digital twins or take 2D product photography and seamlessly harmonize it into a setting/background of their choosing, they can do so at scale while getting all the aspects of shadows, lighting, reflections, etc. correct.
Position Summary: We are seeking a dynamic, experienced, and strategic Product Marketing leader to lead product strategy and go-to-market success for Firefly 2D and 3D Object Compositing. This role will be pivotal in driving the success of our innovative AI-powered solutions, ensuring they meet the needs of our enterprise customers and align with Adobe’s overall strategy. The area of object compositing is one of the most important ‘bets’ the business is making this year.
Key Responsibilities:
Customer and Market Insights: Conduct research and gain first-hand observations with customers to understand needs, market trends, and competitive landscape. Synthesize insights to inform product development and marketing strategies.
Product Strategy and Roadmap: Co-own, together with Product Management, the product strategy and upcoming calendar of new product and feature releases
Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for Object Compositing, including pricing, packaging, positioning, messaging, and launch strategies.
Sales Enablement: Collaborate with sales teams to create and deliver training, sales tools, and collateral that effectively communicate the value proposition of Object Compositing.
Content Development: Lead the creation of high-impact marketing materials, including case studies, whitepapers, presentations, and web content.
Customer Engagement: Engage with key customers to gather feedback, understand use cases, and develop customer success stories.
Cross-Functional Collaboration: Work closely with product management, field sales, engineering, and other cross-functional teams to ensure alignment on product strategy and execution.
Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and adjust strategies as needed.
Qualifications:
Experience: 10+ years of product marketing experience (15+ years total experience), preferably with a mix of AI, software, and creative experience.
Education: Bachelor’s degree required. MBA preferred.
Skills: Strong strategic thinking, problem structuring, analytical, and problem-solving skills. Excellent written and verbal communication skills. Ability to manage multiple projects and priorities in a fast-paced environment.
Domain Knowledge: Needs to:
Know the end-to-end process of product image creation — from concept to campaign and measurement.
Understand file formats and assets involved: PSD, TIFF, EXR, USDZ, glTF, OBJ, etc.
Be aware of post-production processes: retouching, masking, blending, shadow realism, lighting passes, etc.
Understand approval workflows between creative, brand, and legal.
Be able to explain how inpainting, control nets, prompt-to-image, and custom models apply to branded image production.
Understand when 2D gen AI hits its limit and when 3D (or hybrid methods) are needed.
Know where hallucination or brand inconsistency becomes a problem — and how Custom Models and Brand Service could help address that.
Understand the difference in workflows:
2D: compositing, masking, harmonization, retouching
3D: camera angles, materials (PBR), lighting, rendering engines (Substance), mesh topology
Know how 3D assets become 2D deliverables (render passes, alpha masks, matte objects)
Understand what a digital twin really means (not just a buzzword — is it from CAD, photogrammetry, procedural modeling?)
Leadership: Proven ability to lead and influence cross-functional teams and drive results.
Customer Focus: Deep understanding of customer needs and the ability to translate them into compelling marketing strategies.
English language fluency
Ability to travel (25%)
Why Adobe? At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
How to Apply: If you are passionate about driving the success of innovative products and have a track record of delivering impactful marketing strategies, we want to hear from you. Apply now to join our team and help shape the future of Firefly Creative Production.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Adobe Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Adobe and has not been reviewed or approved by Adobe.
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Fair & Transparent Compensation — Pay is positioned as competitive and is paired with explicit commitments to pay parity across gender and ethnicity. Total compensation is described as strong relative to similar companies.
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Equity Value & Accessibility — Equity plays a central role through RSUs with multi‑year, often quarterly vesting and an ESPP discount. These equity programs are highlighted alongside bonuses as meaningful parts of total rewards.
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Leave & Time Off Breadth — Time off spans flexible/unlimited PTO, company‑wide breaks, and paid holidays, with accruals for non‑exempt employees. Additional paid family and parental leave and sabbaticals broaden coverage for rest and life events.
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What We Do
When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere. Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Why Work With Us
Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.
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