Director of Product Marketing - Agentic AI

Posted 3 Days Ago
8 Locations
In-Office or Remote
Senior level
Cloud • Fintech • Insurance • Software
Duck Creek is proud of our worldwide team of dedicated experts evolving the future of insurance.
The Role
Develops market strategy, positioning, messaging, and go-to-market plans for Duck Creek’s Agentic AI Platform and solutions. Leads segmentation, competitive intelligence, launches, sales enablement, thought leadership, analyst and partner engagement, and responsible AI narratives. Partners cross-functionally with product, engineering, sales, legal, security, customer success, and executives to drive adoption, pipeline, differentiation, and measurable business value.
Summary Generated by Built In

Helping careers take flight. Reshaping an industry. Enable your career to be Made on Duck Creek.     

  

WHO WE ARE:    

Duck Creek Technologies is the intelligent solutions provider defining the future of the property and casualty (P&C) and general insurance industry. We are the platform upon which modern insurance systems are built, enabling the industry to capitalize on the power of the cloud to run agile, intelligent, and evergreen operations. Our modern SaaS solutions help insurers set a new standard and revolutionize how consumers interact with insurance companies.     

  

Authenticity, purpose, and transparency are core to Duck Creek, and we believe insurance should be there for individuals and businesses when, where, and how they need it most. Our market-leading solutions are available on a standalone basis or as a full suite, and all are available via Duck Creek OnDemand. With more than 1,000 successful implementations to date, Duck Creek removes the IT burden for insurers so they can focus on the business of insurance.    

  

We have a flock of more than 1,700 employees across the globe and are proud to be a Flexible-First employer. We empower our employees with the choice to work from an office, from home, or on a hybrid schedule. Our flexible-first environment fosters productivity, inclusion, collaboration, and ensures a consistent employee experience regardless of location.    

  

If working in a fast-paced, rapidly evolving company that is transforming one of the world’s oldest and largest industries sounds exciting, let us know. We are excited you are considering Duck Creek as a future employer and hope you decide to join “The Flock”!    

  

To learn more about us, visit www.duckcreek.com and follow us on our social channels for the latest information – LinkedIn and Twitter.   

  

TITLE: Director of Product Marketing - Agentic AI


WHAT YOU’LL DO:


The Director of Product Marketing – Agentic AI sets the market strategy, positioning, messaging, and go-to-market direction for Duck Creek’s Agentic AI Platform and agent-enabled solutions. This senior individual contributor translates Duck Creek’s AI strategy and platform capabilities into differentiated market narratives, buyer value, launch plans, sales plays, and thought leadership that build confidence in the safe, governed, and measurable use of AI agents across P&C insurance. The role partners across Product Management, Engineering, Architecture, Security, Legal, Compliance, Sales, Customer Success, Professional Services, Alliances, Analyst Relations, and Marketing to align innovation with customer needs, market readiness, responsible AI expectations, and business value. The role exercises significant judgment in shaping an emerging category, prioritizing market opportunities, guiding strategic trade-offs, and influencing executive decisions across innovation, trust, adoption, differentiation, and growth. This role typically does not include direct people management responsibilities.


  • Set the product marketing strategy and priorities for Duck Creek’s Agentic AI Platform and agent-enabled solutions, aligning customer needs, market opportunities, company strategy, and measurable growth objectives.
  • Own differentiated positioning, messaging architecture, value propositions, and category narratives for agentic AI, translating complex platform capabilities into clear business value for insurance executives, business leaders, technical buyers, users, analysts, and partners.
  • Direct market segmentation, buyer and customer research, competitive intelligence, and category assessment to identify priority use cases, adoption barriers, white-space opportunities, and emerging sources of differentiation.
  • Influence product and business strategy by bringing market evidence, buyer insight, competitive context, and commercialization requirements into roadmap, packaging, ecosystem, and investment decisions.
  • Lead go-to-market strategy for Agentic AI Platform launches, agent-enabled solutions, reusable capabilities, and strategic market plays, establishing objectives, target audiences, cross-functional accountabilities, readiness criteria, timelines, and success measures.
  • Define the market narrative for responsible and governed agentic AI, clearly articulating Duck Creek’s approach to security, data grounding, human oversight, explainability, traceability, observability, compliance, and measurable business outcomes.
  • Provide strategic direction and governance for sales enablement, customer-facing content, demonstrations, thought leadership, launch assets, and partner materials, ensuring consistency, technical credibility, and relevance across the buyer journey.
  • Shape demand and market development strategies with Sales, Field Marketing, Demand Generation, Customer Success, and Professional Services, creating integrated programs that accelerate awareness, pipeline, adoption, expansion, and realized customer value.
  • Lead analyst, influencer, partner, and industry engagement strategies that strengthen Duck Creek’s credibility, inform company strategy, cultivate ecosystem opportunities, and establish a distinctive point of view on agentic AI in insurance.
  • Establish performance measures for Agentic AI product marketing and go-to-market initiatives; use market, customer, competitive, adoption, pipeline, and program data to evaluate impact, recommend trade-offs, redirect priorities, and communicate progress in executive and cross-functional forums.

WHAT YOU’VE DONE

REQUIRED

  • Bachelor’s degree, master’s degree, or equivalent experience in Marketing, Business, Insurance, Product Management, Computer Science, Information Systems, Engineering, Data Science, or a related discipline.
  • 7+ years of experience in product marketing, portfolio marketing, go-to-market strategy, enterprise software marketing, AI marketing, or related roles within B2B software, SaaS, or enterprise technology.
  • Experience setting strategy and leading complex go-to-market initiatives that require alignment across Product, Engineering, Sales, Marketing, Customer Success, Professional Services, Alliances, and executive stakeholders.
  • Experience positioning and commercializing AI, machine learning, generative AI, agentic AI, automation, workflow, data, platform, or other technically complex enterprise solutions.
  • Experience developing differentiated positioning, messaging, segmentation, competitive strategy, sales enablement, thought leadership, and market-facing programs for multiple buyer and stakeholder audiences.
  • Demonstrated ability to influence senior leaders, guide strategic decisions, and lead cross-functional teams without direct reporting authority in a global, matrixed organization.

PREFERRED


  • Experience in P&C insurance, general insurance, InsurTech, financial services, or another complex regulated industry.
  • Experience marketing enterprise-grade platforms, multi-tenant SaaS solutions, governed AI systems, data platforms, integration platforms, or ecosystem offerings.
  • Experience working with AI development, research, competitive intelligence, content, demonstration, or model-assisted product marketing workflows.
  • Experience engaging industry analysts, influencers, strategic partners, customers, and executive audiences in an emerging technology category.
  • Advanced degree, Product Marketing Alliance certification, Pragmatic Institute certification, or comparable product marketing or business training.

KNOWLEDGE, SKILLS, ABILITIES & BEHAVIORS


  • Expert knowledge of product marketing strategy, category creation, market segmentation, positioning, messaging architecture, competitive intelligence, buyer journeys, sales enablement, launch planning, and B2B go-to-market models.
  • Working knowledge of agentic AI concepts, including agent orchestration, tool use, prompt and instruction management, context grounding, human-in-the-loop controls, evaluation, observability, and lifecycle management.
  • Working knowledge of responsible AI and AI assurance concepts, including explainability, traceability, auditability, model lineage, guardrails, access controls, security, compliance, and policy enforcement.
  • Knowledge of enterprise SaaS and platform considerations, including scalability, reliability, configurability, interoperability, data governance, operational readiness, and ecosystem integration.
  • Knowledge of insurance technology environments and workflows across underwriting, claims, policy, billing, distribution, rating, reporting, and customer servicing.
  • Skill in translating complex technical capabilities and governance requirements into credible, concise, and compelling narratives for technical and non-technical audiences.
  • Skill in assessing market opportunities and strategic trade-offs across customer value, differentiation, adoption readiness, trust, technical feasibility, regulatory expectations, and business impact.
  • Skill in using market, customer, competitive, pipeline, adoption, and program metrics to evaluate performance and guide strategic decisions.
  • Ability to shape executive decisions, establish cross-functional alignment, and lead complex initiatives through influence rather than direct authority.
  • Ability to operate with sound judgment, professional discretion, intellectual curiosity, and adaptability in an emerging technology area where customer expectations, regulations, risks, standards, and market patterns continue to evolve.

WHAT WE STAND FOR:    


Our global company celebrates & leverages the differences each employee brings to the table. Our success is a direct result of an inclusive culture where opportunities to learn from one another occur regardless of title, seniority, or background. This collaborative and team-oriented approach is at the core of how we operate and continuously improve our products, services, and systems. As such, Duck Creek is committed to providing equal opportunity to all employees and applicants – to recruit, hire, train, and reward employees for their individual abilities, achievements, and experience without regard to race, color, gender, religion, sexual orientation, age, national origin, disability, marital, military, or any other protected status.    

  

We strive to be an example to the world of inclusion, diversity, and equity in all things – where employees are free to be their authentic selves in the workplace and in the communities in which we live. We believe in leading by example and are proud of the diversity of our team and our shared commitment to our Core Values: We Prioritize Respect; We Listen; We Care; We Add Value; and We Lead.  

  

To learn more about our inclusive company culture, values, DE&I initiatives, and people, please visit:  https://www.duckcreek.com/life-at-duck-creek/.   

  

Please let us know if you encounter accessibility barriers with our web content by sending an email to [email protected].   


Privacy Notice: By submitting your application, you acknowledge that Duck Creek Technologies may collect and process your personal data for recruitment purposes in accordance with our Privacy Notice and applicable data protection laws.  


Duck Creek Technologies does not accept, nor will we pay a fee for any hires resulting from unsolicited headhunter or agency resumes.    

Skills Required

  • Bachelor's degree, master's degree, or equivalent experience in Marketing, Business, Insurance, Product Management, Computer Science, Information Systems, Engineering, Data Science, or a related discipline.
  • 7+ years of experience in product marketing, portfolio marketing, go-to-market strategy, enterprise software marketing, AI marketing, or related roles within B2B software, SaaS, or enterprise technology.
  • Experience setting strategy and leading complex go-to-market initiatives across Product, Engineering, Sales, Marketing, Customer Success, Professional Services, Alliances, and executive stakeholders.
  • Experience positioning and commercializing AI, machine learning, generative AI, agentic AI, automation, workflow, data, platform, or other technically complex enterprise solutions.
  • Experience developing positioning, messaging, segmentation, competitive strategy, sales enablement, thought leadership, and market-facing programs for multiple audiences.
  • Ability to influence senior leaders, guide strategic decisions, and lead cross-functional teams without direct reporting authority in a global, matrixed organization.
  • Experience in P&C insurance, general insurance, InsurTech, financial services, or another complex regulated industry.
  • Experience marketing enterprise-grade platforms, multi-tenant SaaS solutions, governed AI systems, data platforms, integration platforms, or ecosystem offerings.
  • Experience with AI development, research, competitive intelligence, content, demonstration, or model-assisted product marketing workflows.
  • Experience engaging industry analysts, influencers, strategic partners, customers, and executive audiences in an emerging technology category.
  • Advanced degree, Product Marketing Alliance certification, Pragmatic Institute certification, or comparable product marketing or business training.

Duck Creek Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Duck Creek Technologies and has not been reviewed or approved by Duck Creek Technologies.

  • Fair & Transparent Compensation — Pay is generally characterized as fair and competitive, with multiple statements describing overall satisfaction with total compensation. Pay is also linked to a positive work-life balance in at least one account.
  • Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, and vision along with disability and life protections. Supplemental options like accident and critical illness coverage, plus HSA/FSA access, reinforce breadth of coverage.
  • Retirement Support — Retirement benefits appear notably strong, highlighted by a 401(k) plan with an employer match that is positioned as above average. Vesting terms are explicitly noted, signaling a structured and meaningful retirement offering.

Duck Creek Technologies Insights

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The Company
HQ: Boston, MA
1,400 Employees
Year Founded: 2000

What We Do

Duck Creek Technologies is a leading provider of core system solutions and professional services to the P&C and General Insurance industry. All of our functionally rich solutions are available via Duck Creek On Demand, our enterprise SaaS solution.

Why Work With Us

Duck Creek has a highly collaborative work culture, which promotes open exchange of ideas across teams. Leadership is highly receptive of new ideas and help the teams execute it. Duck Creek is highly flexible in terms of work timings which ensures the employees to have a good work life balance.

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