Director, Product Marketer (Brand Ads)

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make

shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e- commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

  Role Overview

This role is for a Brand Ad Product Marketer on our Biz Marketing & Demand Generation team. As the Product Marketer, you will be responsible for building effective go-to-market strategy in collaboration with Sales and Product/Engineering teams. Go-to-market strategy includes defining the value proposition, developing sales collaterals, executing internal/external communication plans, and collecting market feedback for further iteration. Brand Ads represents a crucial innovation poised to propel Coupang Ads' business opportunities forward. It requires flexible yet systematic management capabilities to discover new product categories and customer segments while maintaining the existing success formula of Coupang Ads. The new director is expected to develop effective external communication strategies to reshape market perception of Coupang Ads, while also building a team internally and leading continuous iteration with the Product & Engineering team.

Biz Marketing & Demand Generation Team

• Coupang Ads connects advertisers with customers searching for relevant products, helping drive advertiser growth by delivering the most valuable ad solutions in the world.
  The
• Coupang Ads Marketing team is responsible for realizing this brand mission through the following:
• Identifying the most valuable solutions for customers and consumers in a rapidly evolving industry.
• Sharing these insights across internal teams to co-create optimal solutions.
• Developing messaging and channels that establish market recognition of “the world’s most valuable solution.

What You Will Do

• Define the product value proposition and market fit in close collaboration with the Product team.
• Build insight in the competitive landscape and the advertiser needs to effectively influence the value proposition.
• Develop sales narratives & creative assets to communicate the value proposition to the target audience.
• Design and manage the quantitative & qualitative feedback loop from the Sales teams and Advertisers.
• Understand the product's lifecycle and market adoption to determine the strategic action items accordingly.

Qualifications 

• >15 years of relevant career experience
• Hands-on experience in B2B marketing within the AdTech industry or equivalent digital marketing knowledge  
• Deep understanding in Korean brand advertising makret, including the competitive landscape, advertiser & agency perspectives, and decision making processes
• Leadership to drive cross-functional collaborative projects and the ability to systematize work processes
• Data-storytelling ability to build effective sales narratives and communication strategies
• Must be proficient in English/Korean business communication
• Understanding of online merchandising best practices, marketing strategies, and customer behavior.

Recruitment Process and Others 

Recruitment Process   

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider   

• This job posting may be closed prior to the stated end date for application if all openings are filled. 
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.  
• Hiring may be restricted in case the legal qualifications required for hiring and work performance are not met.  
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice   

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 
  https://privacy.coupang.com/en/land/jobs/   

Document Return Policy  

1. This notification was given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.  
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.  
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.  
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.  
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.