Director, Product Market Strategy - Data Products

Posted Yesterday
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Hiring Remotely in Boston, MA, USA
In-Office or Remote
161K-273K Annually
Expert/Leader
Healthtech • Information Technology • Telehealth
Curing complexity to simplify the practice of care.
The Role
Lead strategy for athenahealth's data products and platform services, identifying market opportunities and defining growth strategies in healthcare technology.
Summary Generated by Built In

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Summary

Lead the strategy that shapes athenahealth’s next generation of data products and platform services. In this role, you will identify and evaluate market opportunities, define commercialization strategies, and help turn ecosystem insights into scalable growth plans across research solutions, information release capabilities, value-based care platform services, interoperability offerings, and other data-enabled businesses. You will work closely with Product Management, Engineering, Business Development, Sales, Finance, and executive leadership to align strategy with execution. This role reports to the Vice President of Product Management, Data and Ecosystem Platform.

About the Team

The Data & Ecosystem Platform organization enables the movement, intelligence, and activation of healthcare data across providers, payers, partners, and patients. The team builds and scales the infrastructure and services that support interoperability, ecosystem connectivity, analytics, and emerging data products. The Product Market Strategy team connects market opportunities with execution by bringing together customer insights, industry trends, business strategy, and product innovation. The team partners across the business to help guide decisions using market research, product data, and external ecosystem feedback.

Essential Job Responsibilities

  • Identify, assess, and prioritize emerging opportunities across data products, platform services, and adjacent healthcare businesses.

  • Develop growth strategies for offerings such as research solutions, information release services, value-based care platform capabilities, and interoperability products.

  • Translate customer needs, market signals, and industry trends into strategic recommendations and investment priorities.

  • Define product positioning, value propositions, packaging strategies, and pricing frameworks for emerging data businesses.

  • Develop business cases and commercialization strategies that support growth and long-term profitability.

  • Partner with Product Management, Finance, and other stakeholders to evaluate monetization approaches and business models.

  • Identify and cultivate strategic partnerships that expand reach and create differentiated value.

  • Monitor healthcare trends, interoperability developments, competitive dynamics, regulatory changes, and emerging technologies.

  • Synthesize customer, partner, and market intelligence into actionable recommendations for leadership.

  • Use AI-enabled research and analysis tools to speed market scanning, organize large amounts of information, and support stronger strategic recommendations for data products and ecosystem opportunities.

Additional Job Responsibilities

  • Build executive-level narratives that communicate strategy, opportunities, and investment recommendations.

  • Partner with Sales, Marketing, Product, and Business Development teams to align on strategy and execution.

  • Represent athenahealth in customer, partner, and industry engagements as needed.

  • Support evaluation of partnership structures, ecosystem strategy, and growth models.

  • Contribute to planning and prioritization discussions across cross-functional teams.

Expected Education & Experience

  • Bachelor’s degree required; MBA preferred.

  • 10+ years of experience in strategy, product strategy, product marketing, business development, consulting, or a related field.

  • Experience developing commercial strategies for healthcare technology products or services.

  • Demonstrated success in strategic partnerships and growth initiatives.

  • Strong analytical and financial skills, including building business cases and evaluating market opportunities.

  • Excellent communication skills with the ability to influence senior leaders and external stakeholders.

  • Ability to work effectively across highly cross-functional organizations.

  • Experience with healthcare data products, interoperability platforms, value-based care solutions, or healthcare analytics preferred.

  • Familiarity with healthcare ecosystem participants such as providers, payers, life sciences organizations, and research entities preferred.

  • Experience with pricing, packaging, and commercialization strategies for platform or data businesses preferred.

  • Experience evaluating emerging technologies, including AI-enabled products and services, preferred.


Expected Compensation

$161,000 - $273,000

The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.


About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented  employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative  workspaces  — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,full-time. With consistent communication and digital collaboration tools, athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued. 

Learn more about our culture and benefits here: athenahealth.com/careers  

https://www.athenahealth.com/careers/equal-opportunity

Skills Required

  • Bachelor's degree required; MBA preferred
  • 10+ years of experience in strategy or related fields
  • Experience developing commercial strategies for healthcare technology
  • Strong analytical and financial skills
  • Excellent communication skills
  • Experience with healthcare data products preferred
  • Familiarity with healthcare ecosystem participants preferred
  • Experience with pricing and commercialization strategies preferred
  • Experience evaluating emerging technologies preferred

athenahealth Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about athenahealth and has not been reviewed or approved by athenahealth.

  • Healthcare Strength Health coverage is described as comprehensive, including medical, dental, and vision options alongside additional protections like accident and critical illness coverage. Mental health support and EAP-style counseling resources are also part of the package.
  • Leave & Time Off Breadth Time-away offerings include PTO that covers vacation and sick time, paid holidays, and options for leaves of absence and sabbaticals. Flexible time off is positioned as a meaningful part of the overall rewards package for some roles.
  • Retirement Support Retirement benefits include a 401(k) plan with employer matching, supported by broader financial wellbeing resources. Equity and performance bonuses are also referenced as part of total rewards.

athenahealth Insights

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The Company
HQ: Boston, MA
7,200 Employees
Year Founded: 1997

What We Do

athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.  For more information, please visit www.athenahealth.com

Why Work With Us

We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.

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