DIRECTV is redefining how millions of customers engage with digital self-service, care, and commerce. We are seeking a senior product leader who blends portfolio-level strategy, financial rigor, and customer obsession with strong people leadership and execution discipline.
This role carries the formal scope and accountability of a Director, Product Management, while the actual work is deeply focused on portfolio strategy, investment modeling, and experience-led prioritization. You will operate at the intersection of product, data and finance, shaping where DIRECTV invests—and why.
If you thrive in ambiguity, enjoy influencing executives with data and narrative, and want to build strategies that translate into real customer and business impact, this role offers rare breadth and visibility.
Here's what you’ll do:
Portfolio Strategy & Investment Leadership
- Own and evolve a multi-year portfolio investment strategy for DIRECTV Digital Services, balancing near-term ROI with long-term customer experience transformation.
- Identify, size, and prioritize high-impact opportunities across self-service, care, and digital journeys using customer insights, financial modeling, and performance data.
- Partner with Finance to build forecasting and return models that guide capital allocation and roadmap decisions.
- Define and track portfolio-level success metrics tied to customer outcomes, cost efficiency, and business growth.
- Maintain a forward-looking view of competitive dynamics, emerging digital capabilities, and industry trends.
Product & Program Leadership
- Lead and develop a team of product strategists, data scientists and analysts, setting clear direction while empowering autonomy and innovation.
- Translate portfolio strategy into 6 – 12 month roadmaps and executable plans across multiple products and platforms.
- Oversee end-to-end product lifecycle execution, ensuring investments deliver measurable value.
- Establish consistent governance, prioritization frameworks, and operating rhythms across initiatives.
- Represent Digital portfolio initiatives in enterprise forums, influencing senior leadership and advocating for continued investment.
Cross-Functional Influence
- Act as a connective leader across Product, UX, Marketing, Customer Care, Engineering, IT, and Finance.
- Simplify complex problems into clear narratives and decision frameworks that align diverse stakeholders.
- Champion a data-centric, experimentation-driven culture that continuously improves outcomes at scale.
Organizational Leadership & Operations
- Serve as a strategic advisor and operational extension of the AVP, Digital Strategy, helping drive alignment and execution across the organization.
- Set departmental strategy with minimal oversight, making decisions that materially impact customer experience and business performance.
- Build and maintain scalable operating artifacts—dashboards, templates, playbooks, and metrics—to ensure transparency and accountability.
What you’ll bring:
Experience & Background
- 5 – 7 years required, 7+ years desired of progressive experience in product management, portfolio strategy, or digital strategy, including senior leadership responsibility.
- Proven success leading high-performing product or strategy teams in complex, matrixed organizations.
- Strong track record of data-driven decision making, financial analysis, and investment prioritization.
- Experience defining and managing KPI’s for executive audiences
- Background in digital services, media, advertising, or large-scale consumer platforms is strongly preferred.
Skills & Capabilities
- Exceptional strategic thinking paired with pragmatic execution discipline.
- Ability to operate effectively in high ambiguity, synthesizing inputs into clear direction.
- Advanced storytelling and communication skills, especially with executive audiences.
- Strong business acumen and understanding of how product decisions drive enterprise outcomes.
- Comfortable using analytics and modeling tools (e.g., Excel, Power BI, Tableau, Google Analytics) to inform strategy.
Education
- Bachelor’s degree required; MBA or advanced degree strongly preferred.
Why This Role Is Compelling:
- Enterprise-level impact: Your decisions shape where DIRECTV invests millions of dollars annually.
- Strategic visibility: Regular engagement with senior executives and cross-company leaders.
- Real ownership: You are not managing a backlog—you are defining the “why” behind the work.
- Customer scale: Influence experiences used by millions of customers nationwide.
- Modern product culture: Data-driven, experience-led, and outcome-focused.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $147,830 - $268,307
Low (N1): $147,830 - $221,645
Mid (N2): $155,610 - $233,310
High (N3): $171,171 - $256,641
Top (N4): $178,952 - $268,307
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTVCompliance Notice Regarding Use of Automated Decision-Making Tools in Hiring ProcessSkills Required
- 5 - 7 years of experience in product management, portfolio strategy, or digital strategy
- Proven success leading high-performing product or strategy teams
- Strong track record of data-driven decision making and financial analysis
- Experience defining and managing KPIs for executive audiences
- Bachelor's degree required; MBA or advanced degree preferred
DIRECTV Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
DIRECTV Insights
What We Do
DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.
Why Work With Us
DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.
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