The Role
The Director of Product Management will lead marketing efforts for the peripheral vascular portfolio, manage product lifecycles, and develop strategies for market growth and team development.
Summary Generated by Built In
Job Title: Director Product Management
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke and other vascular diseases are treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of care for vascular disease. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
Lead the marketing team responsible for driving upstream and downstream activities for Imperative Care’s peripheral vascular portfolio. This position is responsible for managing the product lifecycle, market development programs, voice of customer, competitive analysis, portfolio positioning, product launches, KOL engagement, and driving commercial execution.
- Assist with direction of overall marketing strategy and strategic planning and work cross-functionally to guide and execute market-winning plans.
- Build a high performing team, create an engaging environment, and lead members of marketing team to develop and implement marketing strategies while supporting individual professional development
- Analyze customer requirements and develop recommendations for existing and product enhancements.
- Interact frequently with physicians, clinicians, other marketing teams, sales force and R&D staff to develop effective collaboration and assess market needs and develop innovative marketing programs and materials to increase sales.
- Oversee upstream marketing projects including market and physician research for market and product requirements, interface with engineering for product development, and product lifecycle management.
- Oversee downstream marketing projects including product launch management, sales training, presentations, sales tools, competitive analysis, product forecasting and general sales support.
- Lead campaign development with specific focus on the following:
- General knowledge: stay up-to-date on the latest developments in the peripheral, DVT and pulmonary embolism markets
- Strategy planning: partner cross-functionally to develop and implement promotional strategy for product line and brands
- Content creation: work cross-functionally to develop messaging and visual campaigns and associated collateral
- Promotional programs: establish a best-in-class cadence of promotional programs and events that raise awareness regarding solutions and drive demand for product use
- Reporting and analytics: work with commercial leadership in order to ensure a data-driven approach to marketing investment and program prioritization
- Collaborate with sales colleagues to define strategy for sales tools and internal training programs and ensure effective implementation.
- Partner with clinical team and customers to develop clinically-focused resources.
- Collaborate cross-functionally to ensure messaging consistency across all programs and platforms
- Educate and train physicians, hospital personnel on technical matters related to Imperative Care products.
- Complete accurate and timely marketing documentation, including employee reviews, etc.
- Develop and implement procedures, files, records, and follow-up systems to ensure marketing processes are managed in a well-organized and timely manner.
What You’ll Bring
- Bachelor’s degree in Marketing, Business, Communications or similar. MBA preferred.
- 10+ years related experience in the medical device/pharmaceutical field, including 5+ years in product marketing
- Excellent communication and presentation skills
- Experience developing and managing product campaigns
- Experience translating medical device features into customer value propositions and market differentiation
- Hands on experience in promotional content development and management
- Proficiency with PC-based applications, including Microsoft 365 is required
- Creative thinker and problem-solver; Goal-oriented and self-motivated
- Prioritizes multiple responsibilities and projects, manages time with skill
- Proactive, collaborative, and results-driven work style
- Ability to work as a team member, be flexible and adaptable, and to work under pressure
- Knows how to collaborate and communicate effectively in remote environments
- Must be willing to travel 30- 40% of the time
- Prior medical device or bio-tech experience is essential
Employee Benefits include a stake in our collective success with stock options, bonus, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Join Us! Imperative Care
Salary Range $220,000 – 250,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
Top Skills
Microsoft 365
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The Company
What We Do
Imperative Care is a Silicon Valley-based medical technology company focused on developing the next generation of innovative solutions to address the vast and urgent needs in stroke intervention and peripheral thrombectomy. With a physician-driven approach and a culture of rapid innovation, we are working to improve every aspect of the stroke procedure with the goal of bringing patients the best care possible. We have two 510(k) cleared product platforms, as well as an expansive technology development pipeline. Follow us for updates as we work to change the way stroke is treated. For important safety and risk information, visit bit.ly/3yWkfEJ.
