Key Responsibilities:
- Define and own the product strategy and roadmap for Samba's TV Platform.
- Serve as the primary Product Manager for OEM relationships and integrations.
- Cultivate and evolve strategic partnerships with Smart TV OEMs, moving beyond transactional relationships toward collaborative value exchange models that maximize data collection.
- Increase data depth from OEM partners, including exploring new data types and securing approvals for expanded audience measurement capabilities like native app tracking.
- Supervise and mentor the Product Manager responsible for the Capture/Harvest architecture, ensuring alignment with TVP and overall data strategy goals.
- Collaborate closely with the Capture/Harvest PM and Engineering teams to optimize data collection processes for increased accuracy, scalability, comprehensive live event coverage, and operational efficiency.
- Work with Business Development (including EVP Partnerships and CCO) to develop compelling value propositions for OEMs.
- Ensure seamless integration of data from new and existing OEM partners into Samba's data infrastructure.
- Contribute to strategic discussions around market reach and necessary TV panel size, working with the BD team.
- Support international expansion initiatives, preparing the TVP and data pipeline to scale into new regions like India, LATAM, and Japan.
- Address challenges related to data access from OEMs, including navigating pushback and finding solutions for restrictions.
- Collaborate with Engineering, Data Science, and Data Licensing teams to ensure data availability and usability for downstream products and customers.
- Identify opportunities for leveraging emerging technologies and new partnership models with OEMs to drive business growth.
Qualifications:
- Experience:
- Proven track record in product management, preferably within the media, advertising, ad tech, or consumer electronics industries, with a focus on hardware or platform integrations.
- Experience managing and developing strategic partnerships with major companies, particularly in Asia.
- Experience managing other product managers or technical teams.
- Experience working effectively with American companies/startups.
- Understanding of the TV/CTV ecosystem, OEM landscape, and TV Operating Systems (TVOS).
- Familiarity with audience measurement, data partnerships, and data licensing business models is highly desirable.
- Language Proficiency: Fluent in English and Mandarin Chinese for direct communication with OEMs and development teams in China/Taiwan highly desired.
- Attributes:
- Strong strategic thinking and business acumen.
- Executive presence and ability to be a primary interface in the market at a director level or higher.
- Ability to balance assertive negotiation with understanding partner perspectives.
- Excellent cross-functional collaboration and communication skills.
- Ability to prioritize effectively and drive complex initiatives to completion.
Similar Jobs
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
