Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
Coupang is looking for a Product Director, Search/Shopping to lead the design and development of a Google-specific paid search & shopping ad automation platform in Taiwan. This role is critical to driving Coupang’s marketing efficiency and global growth, starting with Coupang Taiwan.
This is a unique opportunity to build intelligent, full-stack automation that connects Coupang’s vast product catalog with Google Search & Shopping Ads at scale. You will define and execute the product roadmap that powers high-performance campaigns, delivering measurable return on ad spend (ROAS) and user growth.
You will partner closely with Engineering, Marketing, Growth Product, and Data Science teams to transform paid search into a strategic growth engine for Coupang’s international business.
What You Will Do
Paid Search & Shopping Automation
- Own the product roadmap for Google Search & Shopping ad automation across Taiwan and other international markets.
- Build systems to automate keyword selection, campaign structuring, bidding logic, landing page mapping (SDPs), and creative (image/text) selection.
- Integrate with Google Ads APIs to launch and manage high-volume, high-efficiency paid search campaigns.
Platform Architecture & Measurement
- Design experimentation frameworks and robust measurement pipelines to evaluate campaign performance.
- Leverage machine learning and NLP to optimize keyword matching and search intent understanding.
- Drive system scalability to support millions of SKUs and evolving marketing goals.
Cross-Functional Execution
- Collaborate with growth product leaders, engineers, and analysts to ship, test, and refine features quickly.
- Work closely with stakeholders across Taiwan, Korea, and other global teams to align on business priorities and execution plans.
Strategic Impact
- Expand impact beyond Coupang Taiwan to other verticals such as Coupang Eats, Play, or future international markets.
- Position Coupang as one of the leading players in Asia with an integrated marketing product & engineering team.
Basic Qualifications
- 10+ years of product management experience, including building ad platforms, search optimization tools, or automation systems.
- Deep understanding of Google Ads (Search, Shopping) mechanics and APIs.
- Proven success launching automation tools for keyword creation, bid management, landing page strategy, and performance optimization.
- Strong data skills—comfortable with A/B testing, ROAS analysis, and experimentation frameworks.
- Experience working closely with engineering and data science in agile environments.
Preferred Qualifications
- Experience at e-commerce platforms or ad automation companies.
- Prior work in building lower-funnel marketing solutions using machine learning and NLP.
- Experience scaling advertising systems to millions of product-level campaigns.
- Fluent in English; Mandarin fluency is preferred.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
Coupang Insights
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What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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