Director Product Management - Roundel Campaign Management Tools

Posted 3 Days Ago
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55403-2542, Minneapolis, MN, USA
In-Office
149K-268K Annually
Expert/Leader
eCommerce • Other • Retail
The Role
Leads the strategy, roadmap, budget, financials, OKRs, and business outcomes for Target’s Campaign Management Tools portfolio. Builds and mentors product teams, drives customer discovery, oversees complex platform transformation, and partners with engineering, design, sales, operations, data, and external stakeholders. The role focuses on scalable APIs, self-service campaign workflows, automation, analytics, AI-enabled capabilities, and integrations across advertising channels to improve efficiency, advertiser experience, adoption, and revenue.
Summary Generated by Built In
The pay range is $149,000.00 - $268,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About us: 
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable Product teams have one shared backlog that is inclusive of all product, technology and design work. 

Campaign Management Tools (CMT) is the platform that enables Roundel team members, advertisers, agencies and partners to plan, build, traffic, optimize and measure advertising campaigns across Target Product Ads, Display, Social, Search, Programmatic and other media channels. The portfolio spans intuitive user experiences, APIs, creative tools and shared platform capabilities that simplify end-to-end campaign workflows and enable seamless integration with partner ecosystems. This portfolio is focused on creating a unified, scalable and increasingly intelligent self-service platform that reduces operational complexity, accelerates campaign activation and optimization, and enables Roundel to deliver better advertiser experiences and drive sustainable growth. 

As a Product Director, you will set the overall strategic vision for your product space and product team, are accountable for succeeding against identified business outcomes and metrics, will set and manage the product’s budget and financials, set the short- and long-term product goals, and quarterly Objectives and Key Results (OKRs). 

You will be accountable for building, coaching, and mentoring a strong team of product owners while also building a strong team culture of progress, transparency, and efficiency across Product teams You will be responsible to elevate your collective team’s performance by providing insightful, motivating, and constructive feedback to all roles on the team while also working with senior leadership and peers across pyramids to negotiate and remove execution related barriers for your teams. 

You will drive product discovery with key stakeholders to validate hypotheses and concepts with customers before committing engineering time, as you lead highly complex work across multiple pyramids, with interrelated specialties You will leverage data and analytics to provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and to deliver recommendations to key stakeholders.  

It will be critical that you understand retail or similar areas, relevant technologies and design principles to drive innovative and scalable solutions across multiple pyramids within Target.  

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

About you:  

  • Four-year degree or equivalent experience

  • 10+ years of product management in AdTech/MarTech, campaign management, or media activation with demonstrated success leading complex digital platforms or product portfolios

  • Deep understanding of the advertising campaign lifecycle—including campaign planning, creative development, trafficking, activation, optimization, and measurement—across multiple digital media channels.  

  • Proven platform product leadership, with experience building and scaling enterprise/SaaS platforms, APIs, self-service experiences, and reusable capabilities that serve multiple customer types and use cases. 

  • Demonstrated ability to define and execute product strategy through transformation, including simplifying fragmented or legacy experiences, establishing multi-year roadmaps, making portfolio-level tradeoffs, and translating strategy into measurable business outcomes and OKRs.  

  • Strong customer and commercial orientation, with experience translating the needs of advertisers, agencies, partners, sales teams, and/or internal operators into scalable product capabilities that drive adoption, efficiency, customer experience, and revenue growth.  

  • Strong technology fluency and engineering partnership, with the ability to engage on architecture, platform modernization, integrations, APIs, technical debt, reliability, and build-vs.-buy decisions while balancing near-term business needs with long-term platform health.  

  • Experience applying automation, data and AI to complex workflows,  with the ability to identify opportunities to simplify user experiences, improve decision-making, reduce manual effort, and create differentiated product capabilities.  

  • Exceptional enterprise leadership and influence, with demonstrated ability to lead product teams and align senior stakeholders across Product, Engineering, UX, Sales, Operations, Creative, Data/Measurement, and external partners in a complex, highly cross-functional environment. 

Primary clients for this position are located across several markets, including Chicago, New York City, Atlanta, Los Angeles, and Minneapolis. Preference for candidates to be based in one of these locations as role requires frequent travel to support local clients. There will be no relocation offered for this position.

     

     

    This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

    Benefits Eligibility

    Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_F

    Americans with Disabilities Act (ADA)

    In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.  

    Application deadline is : 09/16/2026

    Skills Required

    • Four-year degree or equivalent experience
    • 10+ years of product management experience in AdTech, MarTech, campaign management, or media activation
    • Demonstrated success leading complex digital platforms or product portfolios
    • Deep understanding of the advertising campaign lifecycle, including planning, creative development, trafficking, activation, optimization, and measurement across multiple digital media channels
    • Experience building and scaling enterprise or SaaS platforms, APIs, self-service experiences, and reusable capabilities for multiple customer types and use cases
    • Experience defining and executing product strategy through transformation, including legacy simplification, multi-year roadmaps, portfolio tradeoffs, and measurable business outcomes and OKRs
    • Strong customer and commercial orientation, translating advertiser, agency, partner, sales, or operator needs into scalable capabilities
    • Technology fluency and experience partnering with engineering on architecture, platform modernization, integrations, APIs, technical debt, reliability, and build-versus-buy decisions
    • Experience applying automation, data, and AI to complex workflows
    • Exceptional enterprise leadership and influence across Product, Engineering, UX, Sales, Operations, Creative, Data and Measurement, and external partners
    • Understanding of retail or similar business areas, relevant technologies, and design principles
    • Frequent travel to support local clients

    Target Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Target and has not been reviewed or approved by Target.

    • Healthcare Strength Health benefits are accessible to hourly team members at relatively low hour thresholds and include no‑cost, 24/7 virtual medical care and expanded mental‑health support. This breadth is positioned as a relative strength compared to typical retail offerings.
    • Retirement Support Retirement programs include a dollar‑for‑dollar 401(k) match with immediate vesting and options like Roth 401(k) and stock purchase. These features strengthen long‑term savings for a wide range of roles.
    • Parental & Family Support Family support includes paid family leave, backup care, and reimbursements for adoption and surrogacy. These resources complement paid time off and holidays for eligible team members.

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    The Company
    HQ: Minneapolis, MN
    172,344 Employees

    What We Do

    Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.

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