Director, Product Management - Marketing and Player Experiences

Reposted 3 Days Ago
Be an Early Applicant
Las Vegas, NV, USA
In-Office
160K-180K Annually
Expert/Leader
Gaming
The Role
Lead product strategy, roadmap, and P&L for marketing, promotions, and player experience across EGM, online, mobile, kiosk, and supporting systems. Drive end-to-end player journeys, partner with cross-functional teams to build configurable, compliant promotional features, optimize ROI, manage launches, and ensure regulatory compliance while aligning investments to business goals.
Summary Generated by Built In
Gaming:

Welcome to the world of land-based gaming. At Light & Wonder, it’s all about the games, and our Gaming team builds cutting-edge technology, products, and content for the most iconic casinos and operators across the globe.

Position Summary

The Director, Product Management – Marketing Promotions & Player Experience is responsible for the strategy, execution, and financial performance (P&L) of marketing, promotional, and playerfacing product capabilities across all customerfacing Light & Wonder products, including EGM, online, mobile, kiosk, and supporting systems. 

This role owns the endtoend player experience, from acquisition and engagement through loyalty and retention, ensuring that marketing and promotional capabilities are cohesive, datadriven, scalable, and optimized for operator outcomes and player satisfaction. The role serves as the central business owner, aligning product strategy, roadmap, investment decisions, and gotomarket execution with clear revenue, margin, and ROI accountability. 

Essential Job Functions:  

  • Owns the vision and strategy for marketing promotions and player experience across all customerfacing products and platforms. 

  • Defines and drives endtoend player journeys, ensuring consistency and differentiation across physical and digital touchpoints. 

  • Partners with design, UX, analytics, and engineering to translate player insights and operator needs into scalable product capabilities. 

  • Leads product management for player marketing, promotional mechanics, loyalty enablement, and engagement tools. 

  • Ensures promotional features are configurable, compliant, measurable, and optimized for operator performance and player engagement. 

  • Drives innovation in promotional offerings to increase player frequency, spend, and lifetime value. 

  • Owns productlevel P&L, including revenue growth, cost management, margin performance, and investment prioritization. 

  • Builds and manages business cases, pricing strategies, and ROI models for new and existing products. 

  • Allocates R&D and operational investment to maximize financial return and strategic impact. 

  • Creates, maintains, and communicates a multiyear product roadmap aligned to business priorities, market needs, and financial goals. 

  • Drives disciplined product lifecycle management from concept through launch, optimization, and endoflife decisions. 

  • Ensures ontime, highquality delivery through close collaboration with software development, QA, operations, and regulatory teams. 

  • Leads crossfunctional gotomarket execution, including positioning, launch readiness, sales enablement, and customer communications. 

  • Serves as the senior product interface to Sales, Marketing, Operations, Finance, and executive leadership. 

  • Builds and manages key brand, partner, and licensor relationships as applicable. 

  • Ensures all products meet gaming regulatory requirements and internal compliance standards. 

  • Maintains deep awareness of gaming industry trends, competitive landscape, and emerging player experience expectations. 

Qualifications

Qualifications: 
Training and/or Experience:  

  • 10+ years of progressive product management experience, including senior leadership roles  

  • Proven ownership of product P&L and financial performance  

  • Extensive experience in gaming player marketing and promotions  

  • Demonstrated success delivering player experience improvements across EGM, online, mobile, kiosk, and connected ecosystems  

  • Prior gaming industry experience strongly preferred 

 
Knowledge, Skills and Abilities:  

  • Strong executive leadership and crossfunctional influence  

  • Deep expertise in product strategy, lifecycle management, and roadmap execution  

  • Advanced financial acumen, including pricing, forecasting, and ROI analysis  

  • Datadriven decision making with strong analytical skills  

  • Strong understanding of gaming regulations, compliance, and operational constraints  

  • Excellent communication, organization, and stakeholder management skills 

 

Education:  

  • Bachelor’s degree in related field required 

  • Master’s degree preferred 

 

Work Conditions:  

  • The work conditions are representative and typical of similar jobs in comparable organizations 

  • Occasional domestic and international travel may be required

The targeted pay range for this role is $160,000 - $180,000. The total compensation package for this position may also include applicable incentive compensation, such as an annual performance bonus. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, specific work geography, as well as internal equity and alignment with market data 

As a member of the L&W team, you will be eligible for company sponsored benefits that include healthcare, dental, vision, paid time off, a generous 401(k) plan, tuition assistance, and much more. 

Light & Wonder and its affiliates (collectively, L&W) are engaged in highly regulated gaming businesses. As a result, certain L&W employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure L&W complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, L&W requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with L&W (to the extent permitted by law), you shall be asked to consent to L&W conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

#LI-REMOTE

Light & Wonder is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.

Skills Required

  • 10+ years of progressive product management experience, including senior leadership roles
  • Proven ownership of product P&L and financial performance
  • Extensive experience in gaming player marketing and promotions
  • Demonstrated success delivering player experience improvements across EGM, online, mobile, kiosk, and connected ecosystems
  • Prior gaming industry experience
  • Strong executive leadership and cross-functional influence
  • Deep expertise in product strategy, lifecycle management, and roadmap execution
  • Advanced financial acumen, including pricing, forecasting, and ROI analysis
  • Data-driven decision making with strong analytical skills
  • Strong understanding of gaming regulations, compliance, and operational constraints
  • Excellent communication, organization, and stakeholder management skills
  • Bachelor's degree in related field
  • Master's degree

Light & Wonder Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Light & Wonder and has not been reviewed or approved by Light & Wonder.

  • Healthcare Strength Aetna medical options with virtual care, plus programs like fertility support and chronic‑condition management, indicate broad and robust medical coverage. Dental and vision through major carriers add to overall depth.
  • Inclusive Benefits Coverage Offerings such as fertility support via Progyny, gender‑affirming care through FOLX Health, and menopause care suggest coverage designed for diverse needs. Second‑opinion and specialized support services further widen accessibility.
  • Wellbeing & Lifestyle Benefits Resources including a ComPsych EAP with counseling, Care.com membership, and RethinkCare parenting tools bolster everyday wellbeing. A Lifestyle Spending Account and wellness/non‑tobacco premium discounts enhance practical value.

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The Company
HQ: Las Vegas, NV
2,419 Employees

What We Do

Light & Wonder is a leading cross-platform global game company focused on creating new worlds where players can immerse themselves in dynamic casino, online or mobile games. Headquartered in Las Vegas, Nevada, with nearly 5,000 employees, the company has locations on six continents.

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