VP, Product Management – Market Strategy & GTM (HealthTech)

Reposted 16 Days Ago
3 Locations
Remote or Hybrid
180K-250K Annually
Senior level
Artificial Intelligence • Healthtech • Information Technology • Natural Language Processing • Software • Analytics • Generative AI
IMO Health is a clinical data intelligence company, improving how data is used across the healthcare landscape
The Role
Lead commercialization and market strategy for HealthTech solutions, aligning offerings with customer needs, and driving segment growth and adoption.
Summary Generated by Built In
IMO Health is seeking a visionary and execution-oriented leader to define and drive our success in the HealthTech market segment. As VP of Product Management – Market Strategy & GTM, you will operate at the intersection of strategy, commercialization, and execution, working in close partnership with our COO and executive leadership team. This role is a senior individual contributor position, designed for a highly strategic operator who can translate market opportunity into measurable commercial success.

You will be the enterprise lead for our HealthTech segment strategy: shaping how IMO Health positions, packages, and commercializes solutions for this market. This role requires a blend of strategic insight, executive presence, and hands-on execution — with the ability to influence cross-functional teams and represent IMO Health as the thought leader for HealthTech buyers, partners, and industry stakeholders.

WHAT YOU'LL DO:

  • Own segment strategy and growth: Define and drive IMO Health’s HealthTech market strategy, ensuring measurable growth, adoption, and market traction.
  • Act as the commercial owner: Align our portfolio to customer needs, articulate differentiated value, and drive momentum in the HealthTech segment.
  • Set commercialization direction: Establish go-to-market strategies for HealthTech and partner with commercialization and product marketing teams to deliver results.
  • Engage with the C-Suite: Collaborate directly with the COO and other executives across Product, Sales, Marketing, and Services to shape priorities and align execution.
  • Be the voice of HealthTech: Represent IMO Health externally with analysts, strategic clients, and industry influencers; internally, serve as the trusted voice for HealthTech needs.
  • Enable the field: Develop messaging, frameworks, and enablement assets that empower commercial teams to win in the HealthTech market.
  • Drive cross-functional execution: Partner across product, engineering, marketing, and client services to ensure strategies translate into tangible impact.

WHAT YOU'LL NEED:

  • Bachelor’s degree required; MBA strongly preferred (focus in marketing, strategy, or healthcare innovation a plus).
  • 15+ years of progressive experience in product marketing, commercialization, or strategic product management roles within healthcare technology (HealthTech, Digital Health, or HIT).
  • Demonstrated success owning a market segment or vertical strategy across a portfolio or platform of solutions.
  • Deep expertise in HealthTech buyer dynamics, market landscape, and industry influencers.
  • Executive presence and credibility with C-Suite audiences — internally and externally.
  • Proven ability to influence without authority and align matrixed teams toward common goals.
  • A balance of strategic vision and operational discipline, with hands-on ability to create market messaging, commercialization frameworks, and enablement tools.
  • Passion for advancing healthcare through technology, with intellectual curiosity and drive to turn insights into measurable growth.

Top Skills

Digital Health
Healthtech
Hit
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The Company
Chicago, IL
320 Employees
Year Founded: 1994

What We Do

We are a team of dedicated clinical terminologists, data scientists, industry subject matter experts, and informaticists who helped facilitate the evolution from analogue to digital capture of clinical events, the precise code-mapping that simplifies complex workflows, and the translation of unstructured into structured data. We “wrote the digital dictionary” used in every major EHR, and we are leveraging clinical AI to generate insights that expand and deepen our impact across the healthcare ecosystem.  

At the end of the day, we don’t make decisions for our clients. We provide them with the digital tools to enable sound decision-making.  

Why Work With Us

We are building a clinical intelligence stack—medical ontology, human expertise, and AI—that makes data more useful and more powerful. By enhancing data’s structure, richness, and precision, we reduce noise and error, streamline complexity, and create clarity across the clinical information chain.

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