Director Product Management - Identity & Activation

Posted 4 Days Ago
Be an Early Applicant
2 Locations
Hybrid
123K-167K Annually
Expert/Leader
AdTech • Machine Learning
The Role
Own product vision, strategy, and roadmap for identity resolution and audience activation products. Lead graph building, cross-device linking, destination integrations, data orchestration, privacy governance, customer discovery, competitive positioning, and product metrics. Partner closely with commercial teams and engineering to translate customer needs into specifications, prioritize investments, and deliver products that expand Samba’s client base.
Summary Generated by Built In
Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. 

The role

We are looking for a Director Product Manager to advance our identity resolution capabilities and build future-proof identity and activation solutions. You will own product strategy and roadmap across both identity and activation, bring a clear point of view on where the market is heading, and turn that into products customers want to buy.

This is a senior role for someone who can operate at two altitudes. You set direction and vision, and you are also hands-on: close to customers, close to engineering, and comfortable making the calls on what gets built and in what order. You will play a meaningful part in expanding our client base, which means you understand the market, the buyers, and what it takes to win them.

What You'll Do:

    • Own the product vision and roadmap for identity resolution and activation, and make the prioritization calls that keep the team focused on what matters most.

    • Advance our identity resolution product: graph building and enrichment, cross-device and cross-identifier linking, and interoperability.

    • Own the activation side with equal weight: audience activation, data orchestration, and delivery across a broad and growing set of destinations, including platforms and DSPs, in cloud-native environments.

    • Develop a clear understanding of the market and competitive landscape, and translate it into product positioning and roadmap decisions that expand the client base.

    • Partner directly with customers and commercial teams to understand what they need, and translate commercial requirements into clear, buildable specifications for engineering.

    • Work hands-on with engineering day to day to deliver, unblock decisions quickly, and keep the roadmap moving.

    • Own privacy and data governance considerations across the product, so that identity and activation are built to a privacy-first standard from the start.

    • Define the success metrics for the products you own, and use them to guide investment and iteration.

Who You Are:

     

    • Significant product management experience in AdTech, MarTech, or B2B data platforms, with a track record of owning products end to end.

    • Deep domain expertise in identity resolution and device/identity graphs: how graphs are built, enriched, maintained, and measured.

    • Strong experience in the activation and data movement domain: audience activation, destination integrations, and cloud-native or composable data architectures.

    • A clear, informed point of view on where the identity and activation market is heading, and the commercial judgment to know which customers and use cases to build for.

    • A demonstrated record of helping expand a product's customer base, ideally with platforms, DSPs, media networks, or similar AdTech customers.

    • Proven ability to work directly with customers and commercial teams and translate their requirements into specifications engineering can build against without a long back-and-forth.

    • Hands-on delivery experience: writing specs, prioritizing ruthlessly, and shipping alongside engineering in a fast-moving environment.

    • Comfort setting direction and operating with ambiguity in an early-stage environment.

    • Working knowledge of the privacy and consent landscape and how it shapes data products.

    • Curiosity about how AI is changing product configuration, data discovery, and activation workflows.

    • Bachelor's degree or equivalent professional experience.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
 
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

Skills Required

  • Significant product management experience in AdTech, MarTech, or B2B data platforms
  • End-to-end product ownership experience
  • Deep expertise in identity resolution and device or identity graphs
  • Experience with graph building, enrichment, maintenance, and measurement
  • Experience with audience activation, destination integrations, and data movement
  • Experience with cloud-native or composable data architectures
  • Knowledge of identity and activation market trends and competitive landscapes
  • Experience expanding a product’s customer base
  • Experience working with platforms, DSPs, media networks, or similar AdTech customers
  • Ability to work directly with customers and commercial teams
  • Ability to translate commercial requirements into engineering specifications
  • Hands-on experience writing product specifications, prioritizing work, and shipping with engineering
  • Ability to set direction and operate effectively in an ambiguous early-stage environment
  • Working knowledge of privacy and consent requirements affecting data products
  • Interest in AI applications for product configuration, data discovery, and activation workflows
  • Bachelor’s degree or equivalent professional experience
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The Company
HQ: San Francisco, CA
318 Employees
Year Founded: 2008

What We Do

Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.

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