Director, Product Management (Consumer)

Posted 2 Days Ago
Easy Apply
Hiring Remotely in United States
Remote
267K-360K Annually
Expert/Leader
Big Data • Fintech • Mobile • Payments • Financial Services
We create honest financial products that improve lives. Ready to make a difference?
The Role
Lead Affirm’s consumer product and card growth strategy, overseeing consumer journeys, onboarding, app surfaces, growth platforms, and targeting services. Define long-term vision and roadmaps, manage and develop a layered product management organization, align executives and cross-functional partners, and drive experimentation, funnel optimization, retention, and revenue growth. Apply consumer empathy, analytical rigor, and AI/LLM fluency to shape scalable financial products and experiences.
Summary Generated by Built In

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Product team 

The Product team listens to our customers’ needs and translates those insights into a clear product vision. The team works closely with design, engineering, and analytics to build scalable financial products that empower people to manage their money with confidence. We rely on empathy, curiosity, and business sense to prioritize features and improve experiences. Our role is to lead with clarity, support cross-functional execution, and champion the user in every decision.

About the role

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest. Our Direct to Consumer Products, Surfaces, and Growth programs are a fast-growing product set that operates with the agility of a startup while leveraging the scale of an industry leader, delivering quality Consumer Experiences to our Consumers and Growth to the business alike.

You will be a pivotal strategic leader responsible for defining the next chapter of Affirm's Consumer & Card Growth programs. You will lead a portfolio of high-impact consumer journeys that directly influence conversion, engagement, and revenue. This is a role for a seasoned product leader obsessed with consumer experiences and quality, driving Consumer Product growth ie Cards, and disrupting the payments & credit landscape

What you'll do
  • Strategic Leadership: Define and socialize a long-term Growth and App vision and strategy, and translate that vision into clear roadmaps and decisions that teams can execute against
  • Portfolio Oversight: Manage and scale a portfolio of consumer-facing surfaces, and growth platforms, including Onboarding flows, App surfaces, and platforms like Segmentation & Targeting services, ensuring a simple and consistent experience across platforms
  • Lead and grow a high-performing PM team. Build, mentor, and manage a team of product managers, including people managers. You'll set the bar for craft, create development paths, and cultivate a culture of ownership, rigor, and candor.
  • Executive Communication: Proactively align senior leadership on strategy, execution risks, and mitigation plans, ensuring organizational clarity during complex initiatives
  • Drive cross-functional alignment at scale: Partner with Engineering, Design, Analytics, and Revenue leaders to optimize the marketplace ecosystem, balancing merchant value with consumer experiences
  • Operational Excellence: Establish frameworks for rigorous experimentation and funnel analysis to drive measurable gains in completion rates and customer retention
What we look for
  • Experience: 10+ years of product management leadership, with a proven track record of shipping large-scale consumer products in fintech, e-commerce, or marketplace environments.
  • Strategic Clarity: Demonstrated ability to bring "clarity when things feel messy," turning ambiguous problems into crisp narratives and structured execution plans.
  • AI/LLM Fluency: Familiarity with AI-native product development, including agentic patterns and LLM-powered discovery experiences, to lead our highest-leverage bets in search
  • Analytical Rigor: Exceptional ability to use data (including LTV/CAC and profitability assessments) to guide prioritization and quantify the impact of product features.
  • People Leadership: Experience operating through layers of leadership, delegating ownership effectively, and scaling decision-making across diverse product lines.
  • Consumer Empathy: A "consumer-first" mindset with a high bar for design polish and a commitment to delivering honest financial products

Pay Grade - T
Equity Grade - USA 18
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $300,000 - $360,000
USA base pay range (all other U.S. states) per year: $267,000 - $327,000


#LI-Remote


Remote-first with flexibility built in
Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits designed for you
Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

  • Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
  • Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
  • Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
  • Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.

By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the use of your personal information as described.

Skills Required

  • 10+ years of product management leadership experience
  • Proven track record shipping large-scale consumer products in fintech, e-commerce, or marketplace environments
  • Ability to develop and communicate strategic product vision, roadmaps, and execution plans
  • Familiarity with AI-native product development, agentic patterns, and LLM-powered discovery experiences
  • Exceptional analytical skills, including use of LTV/CAC and profitability assessments for prioritization
  • Experience operating through layers of leadership and scaling decision-making across diverse product lines
  • Consumer-first mindset with strong attention to design quality and financial product transparency

What the Team is Saying

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Affirm Compensation & Benefits Highlights

  • Healthcare Strength — Health coverage is highlighted as a standout, including 100% employer-paid medical premiums for employees and dependents alongside access to mental-health support and coaching sessions. These elements position the medical offering as comprehensive and easy to use.
  • Parental & Family Support — Paid parental leave is notably generous at 18 weeks for birth and non-birth parents, complemented by a four-week return-to-work transition at full base pay. Additional family-building support and related resources further strengthen this area.
  • Leave & Time Off Breadth — Time off is positioned as broad and flexible, with flexible PTO plus approximately 20 company-wide paid Away Days designed to encourage rest. This structure aims to make downtime accessible across the organization.

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The Company
HQ: San Francisco, CA
2,200 Employees
Year Founded: 2012

What We Do

At Affirm, we help people say yes to the things that matter with flexible, transparent ways to pay over time. No hidden fees, no compound interest, and no fine print—just a smarter way to spend.

Why Work With Us

Who is an Affirmer? /noun/ Someone who believes finance shouldn’t be complicated. We come from a diverse set of backgrounds and we’re driven by the desire to improve lives through honest financial products. We define success by challenging one another to bring our best ideas to every single project—and we have fun while doing it.

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Affirm Offices

Remote Workspace

Employees work remotely.

Affirm is a remote-first company! Our employees can work anywhere in the U.S. but if an office is more your style, we have office locations in San Francisco, Chicago, New York City, and Pittsburgh.

Typical time on-site:
HQSan Francisco, CA
Spain
United Kingdom
Chicago, IL
New York, NY
Toronto, ON
Warsaw, PL
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