Director of Product, Engagement

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
190K-230K Annually
Expert/Leader
Fintech • Mobile • Software
Stash is a personal finance app that helps make investing easy and affordable.
The Role
Lead the Engagement product function across web and mobile, setting multi-quarter strategy, owning the roadmap, and managing 2–3 product managers. Drive product usage, recurring contributions, engagement, monetization, and subscriber retention. Partner with engineering, design, marketing, data, and compliance while leading experimentation within regulatory guardrails. The role combines people leadership with hands-on product management, executive communication, analytics, and adoption of AI-enabled workflows.
Summary Generated by Built In

Stash exists to put a financial advisor in everyone's pocket: investing, banking, and personalized guidance in one app for everyday Americans to invest and save with confidence.

Stash is hiring a Director of Product to lead Engagement; the in-app experiences that help people decide what to invest in, how much to put in, and what to do next.

You will lead the product managers on Engagement, on web and mobile. You will be accountable for whether subscribers use the product and stay: product usage, recurring contributions, and retained paying subscribers. You will report to the Head of Product and partner as a peer with Design, Engineering, Marketing, Data, and Compliance.

This is a player/coach role that is best for someone that wants to manage and develop people while staying hands on. You’ll set the strategy, manage 2-3 Product Managers, and lead by example as part of a team yourself. 

This position operates on a hybrid schedule, requiring you to be on-site in our New York office at least three days per week to work with stakeholders and foster team collaboration.

What you'll do: 

  • Set multi-quarter strategy for Engagement: guidance, investing and banking surfaces, and the habits that keep subscribers active
  • Hire, coach, and lead the Engagement product managers; set the bar for judgment, writing, and use of data
  • Own the Engagement roadmap across web and mobile, and decide what gets capacity when the team is pulled in more than one direction
  • Hold the team to outcomes: product usage, recurring engagement, and retained paying subscribers
  • Partner with Marketing so lifecycle messaging and the in-app experience tell one story
  • Run a rhythm of discovery, experimentation, and shipping inside regulatory guardrails
  • Represent Engagement in leadership forums with a clear story and numbers
  • Use AI in how you and your team do the work, and expect the same from the people you hire

What we're looking for: 

  • 10+ years in product management, including several years managing product managers
  • Strong consumer app experience: you have owned a mobile and/or web product people use in daily life, and you can talk about user and business impact with numbers
  • A track record on engagement, retention, or monetization, in addition to shipping new product
  • You can set strategy and still get into the details when a decision depends on them
  • Clear communication with executives, peers, and your team
  • A strong partner to engineering, design, marketing, and data
  • You use AI in your workflow today, or you are ready to adopt it here and with your team
  • Strong experimentation practice and fluency with product analytics (Mixpanel, Looker, or similar)

Gold Stars

  • Subscription or other recurring-revenue consumer business
  • Fintech, investing, banking, or another regulated consumer product
  • Products built around habits and automation

#LI-Hybrid

Our Commitment to Diversity, Equity, and Inclusion

We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves. 

We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.

If you require any reasonable accommodations to make your application process more accessible, please reach out to [email protected].

Helping You Invest in Yourself 

  • Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits 
  • Complimentary subscription to Stash+ account 
  • Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.                 
  • Flexible PTO 
  • Work-from-home equipment stipends; home internet subsidy
  • Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
  • Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

External Recognition for Stash

  • Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards
  • Qorus-Accenture’s 2023 Banking Innovation Awards
  • USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms
  • Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
  • Fintech Breakthrough Award: Best Personal Finance App (2023)
  • BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)
  • Forbes Fintech 50 (2021, 2020, 2019)
  • Best Digital Bank, Finovate Awards (2020)
  • Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
  • LendIt Fintech Innovator of the Year (2020, 2019)

Salary Range: $190,000 – $230,000

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

**No recruiters, please**

Skills Required

  • 10+ years of product management experience
  • Several years managing product managers
  • Experience owning a consumer mobile and/or web product
  • Demonstrated impact on user and business outcomes with quantitative results
  • Experience with engagement, retention, or monetization
  • Ability to set strategy and manage product details hands-on
  • Strong communication with executives, peers, and teams
  • Ability to partner effectively with engineering, design, marketing, and data
  • Current use of AI in workflow or readiness to adopt AI
  • Strong experimentation practice
  • Fluency with product analytics tools such as Mixpanel or Looker
  • Subscription or recurring-revenue consumer business experience
  • Fintech, investing, banking, or another regulated consumer product experience
  • Experience building products based on habits and automation
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The Company
HQ: New York, NY
380 Employees
Year Founded: 2015

What We Do

Stash is a personal finance app that helps make investing easy and affordable for millions of Americans. Stash’s subscription plans are designed to help anyone build wealth, hit financial goals, and invest in themselves.

Why Work With Us

Stash is on a mission to provide financial opportunity to all. We want to give every American the tools, guidance, and confidence required to grow personal wealth and live a better life. Beyond our mission, we have an incredibly fun and engaging culture, where people and encouraged to speak up and can see the impact of their work.

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