The Role
Lead retail product development strategy across brands and categories. Manage product managers, designers, and developers to deliver product roadmaps, launches, merchandising, and e-commerce alignment. Drive lifecycle processes, budgets, P&L, and sales/margin goals while conducting market research and trend analysis.
Summary Generated by Built In
Job Summary & Responsibilities
Establish and lead the retail product development strategy across all brands and product categories of Opry Entertainment Group (OEG), focusing on strengthening core brands, diversifying the portfolio of products and engaging a broad consumer base. Contribute to the success of the company's product portfolio, combining technical knowledge, leadership skills, and business acumen. Provide tactical management and guidance to the product development team in executing activities to support defined strategy. Reports to Vice President of Retail.
- Provide ongoing vision for retail product development across product lifecycle management to drive growth across all brands and product categories.
- Lead and manage a team of product managers, designers, and developers, providing mentorship and resource allocation for successful product development.
- Ensure strong implementation of development, product rollout, and in-store merchandising processes through the brands.
- Create product roadmaps and specify product requirements, including photography planning and direction. Ensure projects progress against the roadmap and launch timeline and with timely delivery of products within the established budget. Identify risks in the product development process and implement strategies to mitigate product and development issues.
- Oversee development and execution of new brand development and related merchandising plans.
- Partner with planning and distribution teams to ensure the product development and e-Commerce teams have the appropriate analytical tools to make decisions.
- Collaborate with e-Commerce and product development managers and other cross-functional teams to ensure the vision is promoted through marketing, social media and website.
- Ensure the merchandise and product development teams achieve annual sales, IMU and margin targets. Provide key leadership in managing division expenses and profit and loss statements.
- Conduct market research and competitor analysis to identify opportunities for innovation and differentiation. Stay abreast of latest fashion trends, fabric innovations, and decoration techniques.
- Perform other duties as assigned.
Education
- Degree in apparel or product design and/or fashion merchandising or related field preferred or equivalent experience required
Experience
- 10+ years product design and project management experience
- 4+ years experience leading people and cross-functional teams
Knowledge, Skills and Abilities
- Excellent interpersonal, written and verbal communication skills
- Strong leadership and managerial skills that include the ability to coach, develop, discipline, and communicate expectations
- Demonstrated ability to manage and execute the product development lifecycle and process efficiently to ensure deadlines and objectives are met
- Knowledge of industry and competitive trends in accessories, apparel, home goods, giftware and glassware
- Strong experience with Microsoft Office (Outlook, Word, Excel)
Skills Required
- Equivalent experience in lieu of degree
- Degree in apparel or product design and/or fashion merchandising or related field
- 10+ years product design and project management experience
- 4+ years leading people and cross-functional teams
- Demonstrated ability to manage and execute the product development lifecycle and process
- Knowledge of industry and competitive trends in accessories, apparel, home goods, giftware and glassware
- Strong experience with Microsoft Office (Outlook, Word, Excel)
- Excellent interpersonal, written and verbal communication skills
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The Company
What We Do
Opry Entertainment Group is a preeminent live entertainment and media company dedicated to country music lifestyle fans globally. Guided by an unparalleled country music legacy, the company connects artists and fans through unforgettable live experiences, iconic venues, and powerful storytelling. Their portfolio includes world-famous brands such as the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red, supported by a commitment to innovation and excellence in hospitality and media.









