The Role
Lead design strategy for growth products focusing on onboarding, activation, and retention. Manage a team of designers while partnering with cross-functional teams to drive measurable business impact.
Summary Generated by Built In
About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 1 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
The Role
We’re seeking a Director of Design, Core Product to lead design strategy and execution across the heart of the GoHighLevel platform. This role owns the user experience for our most complex and mission-critical product areas, including CRM, Conversations, Calendars, Forms & Surveys, Quizzes, Domains, QR Codes, Webinars, Media Storage, Social Ads, Funnel & Email Builders, and other foundational capabilities.
This is a senior leadership role for a design leader who thrives in complexity, understands systems-heavy SaaS products, and can scale intuitive experiences across a broad and deeply interconnected product surface area.
What You’ll Own
- End-to-end design ownership for all core product features, including but not limited to:
- CRM and data-heavy workflows
- Conversations and omnichannel messaging experiences
- Calendar and scheduling systemsForms, surveys, and quizzes
- Domains, QR codes, and infrastructure-related tools
- Webinars and media storageSocial ads, funnel builders, and email builders
- The design vision, principles, and UX strategy for GoHighLevel’s core platform
- A portfolio of design teams responsible for complex, cross-cutting product areas
- Design quality, usability, and consistency across the entire core product ecosystem
Responsibilities
- Lead, mentor, and scale a team of senior product designers across multiple core domains
- Partner with Product and Engineering leadership to define long-term strategy, roadmap priorities, and architectural decisions
- Drive clarity and simplicity across complex workflows and feature-rich interfaces
- Establish design standards, patterns, and systems that scale across teams and features
- Balance depth and flexibility for power users with usability and approachability for new users
- Champion user-centered design while navigating technical constraints and platform complexity
- Ensure design decisions are informed by user research, data, and real-world usage
- Represent design at the executive level and contribute to broader product leadership discussions
What We’re Looking For
- 12+ years of experience in product design for B2B2C and/or SaaS platforms
- Extensive experience designing and scaling CRM or similarly complex, data-heavy systems
- 5+ years of experience leading and managing high-performing design teams
- Strong systems thinking and experience designing interconnected product ecosystems
- Proven ability to lead through ambiguity and complexity
- Deep understanding of enterprise and mid-market SaaS user needs
- Strong collaboration skills with Product, Engineering, and cross-functional leaders
- Excellent communication, storytelling, and executive-level presentation skills
Nice to Have
- Experience with agency platforms, marketing automation tools, or CRM ecosystems
- Experience building or scaling design systems for large SaaS products
- Experience working in remote-first or distributed teams
Why GoHighLevel
- Own and shape the core experiences used daily by thousands of businesses and agencies
- Lead design across one of the most comprehensive SaaS platforms in the market
- Partner closely with executive leadership on product strategy and vision
- Competitive compensation, benefits, and flexibility
EEO Statement
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
#LI-Remote #LI-MP1
Top Skills
A/B Testing
B2B2C
Experimentation Frameworks
Growth Metrics
Product Design
SaaS
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The Company
What We Do
https://www.gohighlevel.com/quick-links One white-labeled marketing app to rule them all. HighLevel is everything your business needs to succeed! Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! Use our built in tools to collect payments, schedule appointments, and track analytics
