The Role
Lead strategy, roadmap, and delivery of Telecom Customer Value Management products. Own CVM platform features (campaigns, orchestration, real-time decisioning, segmentation, recommendations, loyalty), translate operator needs into product requirements, work with engineering and analytics to build predictive models, run campaigns, and drive GTM and stakeholder engagements.
Summary Generated by Built In
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About Telco Team:
Thriving on innovation, One97 delivers Customer Communication, Up-Selling, Mobile Content, Advertising based and Platform services to over 500 Million mobile consumers across the globe. One97’s products and services are available on various models i.e. Capex, Opex & Revenue Share model as per the flexibility of Telco’s.
Our Key Offerings are divided into 5 broad categories as follows:
• Entertainment
• Digital Platforms
• CVM Solutions
• Enterprise Services
• Financial Platforms
One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more.
About the Role:
We are looking for an experienced CVM Product Manager to lead the strategy, roadmap, and delivery of Customer Value Management solutions for large telecom operators. The ideal candidate will have hands-on experience with CVM platforms, with strong understanding of campaign orchestration, analytics-driven decisioning, segmentation, and multi-channel engagement systems.
Key Responsibilities
1. Product Strategy & Roadmap
-Own the product vision and roadmap for Telecom CVM, Campaign Management, Loyalty, and Personalization platforms.
-Translate business objectives into product features with clear prioritization.
-Benchmark industry CVM trends, competitor platforms, and
advanced analytics capabilities.
2. Platform & Solution Ownership
-Define and manage features across CVM components:
-Campaign Management
-Journey Builder / Orchestration
-Real-time Decisioning
-Segmentation & Targeting
-Offer Recommendation Engine
-Loyalty & Gamification Modules
-Work closely with engineering, data science, integration, and UX
teams to drive product development & its enhancements with AI.
3. Stakeholder & Client Management
-Act as product SME in discussions with telecom operators (CXO,
Marketing, CVM, Digital, IT teams).
-Convert operator business cases into product requirements,
workflows, and functional specs.
-Lead product demos, requirement workshops, and solution
walkthroughs.
4. Data, Analytics & Performance
-Understand Telco data models (CDR, usage, subscriber profile,
recharge, pack data, network KPIs).
-Work with analytics teams to build predictive models (churn, ARPU
uplift, cross-sell/upsell).
-Monitor campaign performance and optimize through iterative
improvements.
5. Delivery & Execution
-Create detailed PRDs, user stories, and acceptance criteria.
-Drive agile ceremonies and ensure timely delivery of releases.
-Coordinate with QA for UAT, performance validation, and production
rollout.
6. Cross-Functional Leadership
- Work with Marketing, Product Ops, Data Engineering, CRM, and
DevOps teams.
-Provide inputs to Pre-Sales, Solutioning, and RFP submissions.
-Support GTM activities for new features and capabilities.
Required Skills & Experience
-4–10+ years of experience in Telecom CVM product/solution roles.
-Prior experience working with any CVM platforms of Telco - Domestic
/International.
-Strong understanding of Telco subscriber lifecycle, segments, and
revenue-driving CVM strategies.
-Deep experience in at least two areas:
-Campaign Automation
-CVM Analytics / Predictive Models
-Real-time Decisioning
-Offer/Pack Recommender Systems
-Customer Journeys
-Loyalty Management
-Ability to convert ambiguous operator needs into structured product
requirements.
-Strong analytical mindset with understanding of SQL, dashboards,
KPIs, A/B testing, and campaign measurement.
-Excellent presentation, communication, and stakeholder-facing
skills.
Why join us?
· A collaborative output driven program that brings cohesiveness
across businesses through technology.
· Improve the average revenue per use by increasing the cross-sell
opportunities.
· A solid 360 feedback from your peer teams on your support of their
goals.
· Respect, that is earned, not demanded from your peers and
manager.
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- 4-10+ years of experience in Telecom CVM product/solution roles
- Prior experience working with telecom CVM platforms (domestic/international)
- Strong understanding of telco subscriber lifecycle, segments, and revenue-driving CVM strategies
- Deep experience in at least two areas: Campaign Automation, CVM Analytics / Predictive Models, Real-time Decisioning, Offer/Pack Recommender Systems, Customer Journeys, Loyalty Management
- Ability to convert ambiguous operator needs into structured product requirements, workflows, and functional specs
- Strong analytical mindset with understanding of SQL, dashboards, KPIs, A/B testing, and campaign measurement
- Excellent presentation, communication, and stakeholder-facing skills (CXO-level engagement)
- Experience creating PRDs, user stories, acceptance criteria, and driving agile delivery
- Experience working cross-functionally with engineering, data science, integration, UX, CRM, DevOps, and data engineering teams
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
