Product Communications is how Omnisend's product reaches customers and how customers actually get value from it. As a Director, you lead the team that turns every release into adoption, every feature into revenue, and every touchpoint into a reason to stay.
We need this team to be fast, aggressive, and the loudest champions of our product, both inside and outside the company. You'll sit in CX and work closely with Product and Marketing. This is a leadership role with hands-on edges.
What you'll do @Omnisend:
Create, align, and implement communication strategy. Set the Product Comms strategy, align it with Product, GTM, CX, and leadership so every team tells the same story. Then turn it into a clear plan with priorities, owners, and targets that the team executes and reports against.
Own adoption, not just announcements. Go past "release comms and that's it." For every key launch, own the follow-ups, the education, and the segmentation for new customers, all the way to adoption.
Turn comms into revenue. Build upsell flows (for example, add-ons like abandoned cart) and churn-prevention automations. Take ownership of a defined share of churn. We shouldn't be the shoemaker without shoes
Take the product outside. Grow the webinar and partner program. Turn inbound partner interest into a platform (several partners are already asking), and get product people comfortable presenting their own work
Build speed through automation and AI. Automate the repetitive work, from campaign operations to speaker and partner coordination
Teach the org how to work with us. Make it obvious who to go to, when, and with what
Enable the company. Equip Sales, CX, Support, and Marketing with clear, current information on what we ship and why it matters
Lead and shape the team. Hire for the open roles, including lifecycle. Define the team structure, including how direct marketing and product marketing split
Measure what matters. Track launch adoption, retention impact, revenue, and churn contribution, not email volume or open rates. Present results to leadership with clear numbers, then kill what doesn't work and scale what does
We expect that you'll bring:
Several years in product marketing, lifecycle, or product communications in SaaS, ideally SMB and product-led
Hands-on direct marketing experience is preferred: you've run campaigns at scale or led the team that did
A track record in lifecycle, upsell, and retention, with the numbers to show for it
Experience managing stakeholders in a cross-functional org. You align Product and Marketing, and you unblock your team
A structured operating style. You bring clarity, direction, and processes
A bias for speed. You ship, test, and iterate rather than wait for perfection
Genuine fluency with AI. You use it daily and know where it removes manual work
Precise written and verbal communication in fluent English
Ecommerce or martech experience is an advantage
What we offer in return:
Gross salary starting from 6000 EUR/gross based on experience
Quarterly salary reviews
An unlimited learning budget for self-improvement complying with the best interest of Omnisend
Working methods and best practices inspired by the best tech companies in Silicon Valley
Over 80% senior colleagues in Product - and over half company-wide - to accelerate your growth
Flexible working hours
Hybrid work (in Vilnius, Kaunas, Charleston): three days a week in the office with your team, two from home
Possibility to work from anywhere in the world
Private health insurance
Unlimited access to psychotherapy
Workstation budget
Personalized work anniversary gifts (house cleaning, spa treatments, international flights etc.)
Annual company trip abroad, company gatherings twice a year, team-led teambuildings
Additional days off for KASP and Rifleman’s Union members
Inclusive family-related time-off policy.
Skills Required
- Several years of experience in product marketing, lifecycle marketing, or product communications in SaaS
- Experience in SMB and product-led businesses
- Hands-on direct marketing experience, including running campaigns at scale or leading campaign teams
- Track record in lifecycle marketing, upsell, and retention with measurable results
- Experience managing stakeholders in a cross-functional organization
- Structured operating style with the ability to establish clarity, direction, and processes
- Bias for speed, testing, iteration, and execution
- Fluency with AI and experience using it to reduce manual work
- Precise written and verbal communication in fluent English
- Ecommerce or martech experience
What We Do
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 100,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing. We’re a team of more than 180 Omnisenders working worldwide and looking for talented, passionate developers, artists, marketers, and everything in between. Are you excited about helping ecommerce marketers to discover the best ways to build relationships with their customers? Check out our open positions here: https://www.omnisend.com/careers/
