Director, Prepaid & Digital Wallet Go to Market

The Director, US Prepaid & Digital Wallet Go-to-Market Lead will drive P&L performance, sales and marketing strategy for prepaid and digital wallet products. This role requires a leader with experience in go-to-market strategy and execution at a senior level and knowledge of prepaid cards and digital wallets and/ or banking products. 

This leader will drive US Prepaid and Wallet sales and customer engagement – for both retail and digital channels. They will partner across the organization to develop lifecycle marketing strategies, pricing promotions and drive customer experience enhancements. This role will lead cross-functional alignment and serve as the primary advocate for the US Prepaid Card and Digital Wallet. This role requires strong leadership, operational rigor, and a focus on driving results. The Director will collaborate on marketing initiatives, guide campaign strategy, and leverage market insights to inform future growth opportunities.

Role Responsibilities

• Lead the go-to-market strategy, revenue plan, and growth delivery for US Prepaid and Digital Wallet. 

• Partner with North America Sales to drive retail acquisitions for these products. This includes developing sales materials, sales campaigns and promotions and driving pipeline development.

• Actively engage with sales teams and agents to help drive product sales. Create tools, training and collaterals to support sales teams and drive adoption. 

• Drive digital acquisitions for prepaid cards and wallets.  Actively manage funnel performance, and partner with marketing, risk and product teams to optimize performance of digital channels (e.g., placements, approval rates).

• Develop and execute strategies to drive repeat usage and retention, including pricing promotions, marketing campaigns, and influencing product experience.

• Lead performance measurement by defining KPIs, monitoring results and optimizing go-to-market plans based on data insights.

• Manage value proposition and product positioning.  Drive initiatives to enhance product construct to remain market competitive 

• Manage overall financial outcomes/results for US Prepaid and Digital Wallets.

• Work cross-functionally with leaders from platform, product and technology, legal, compliance, agent network, partnerships, and others to enable products that are competitive in the market.

• Collaborate with internal stakeholders to influence product innovation, customer experience enhancements, and marketing strategies.

• Deliver a seamless customer experience and meaningfully contribute to overall Western Union results.

Role Requirements

• 10+ years of experience in general management, business strategy, or marketing roles, ideally within financial services or payments required. Prepaid experience, digital wallet or digital banking experience strongly preferred

• Proven track record in go-to-market strategy and execution at a senior level

• Capable of defining a strategic approach/roadmap for Prepaid and Digital Wallets

• Ability to define and deliver revenue and expense plans

• Proven experience leading cross-functional teams and driving measurable business outcomes.

• Strong commercial and financial acumen with experience in pricing, forecasting, and P&L oversight.

• Deep understanding of prepaid card (e.g., issuers, processors, compliance) and digital wallet ecosystems

• Demonstrated ability to influence across organizational levels and manage complex stakeholder relationships.

• Deep understanding of lifecycle marketing and digital customer experiences

• Bachelor’s degree required, MBA or equivalent advanced degree preferred

• Strategic thinker with hands-on execution capability

• Excellent communication, negotiation, and presentation skills

• Ability to lead through ambiguity and prioritize competing demands

• Customer-centric mindset with a strong analytical foundation

• Manage and deliver on multiple priorities simultaneously

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Salary

The base salary range is $185,000 - $205,000 USD per year, total on target compensation includes a base salary plus a variable target incentive that aligns with individual and company performance.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States – specific benefits include:

• Family First Program

• Medical, Dental and Life Insurance

• Tuition Assistance Program

• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate. 

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.