Director, PR & Communications

Posted 23 Days Ago
Be an Early Applicant
Redwood City, CA, USA
In-Office
172K-289K Annually
Senior level
Consumer Web • eCommerce • Fashion • Retail
Poshmark is a pioneer in social commerce, connecting sellers and shoppers to extend the lifecycle of their items.
The Role
The role involves developing and executing a comprehensive communication strategy for Poshmark, advising executives, managing media relations, and leading crisis communications while enhancing brand visibility and engagement with the community.
Summary Generated by Built In
About Poshmark


Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.

 

About the Role
Poshmark is seeking a Director, PR & Communications to lead and evolve how our story is told—externally and internally—as we continue to strengthen our position as the leading fashion resale marketplace and a key player in the future of retail. This role is responsible for defining and executing a communications strategy that supports business priorities, reinforces brand trust, and engages our global community.

 

Reporting to the Chief Revenue Officer, this role serves as a strategic advisor to the executive team, shaping Poshmark’s narrative across corporate, consumer, and internal communications. The role blends strategic vision with hands-on leadership and is key to protecting and elevating Poshmark’s reputation.

 

Responsibilities

  • Develop and lead a communications strategy spanning corporate, consumer, executive, and internal communications

  • Advise the executive team on high-impact, sensitive communications

  • Manage and develop the Social Team, including 1 direct report and their team, along with the external agency partnership.

  • Create KPIs and measurement frameworks to assess communications impact

  • Own Poshmark’s external narrative and ensure compelling storytelling

  • Lead media relations and build relationships with key media

  • Develop and execute executive thought leadership programs

  • Lead crisis communications and partner with Legal and leadership

  • Oversee PR agencies and vendors

  • Design and execute an internal communications strategy

  • Partner with CEO and leadership on internal messaging and change communications

  • Ensure internal communications reinforce culture, values, and priorities

 

6-Month Accomplishments

  • Assess and refine communications strategies and messaging

  • Develop a strategy for engaging agency partners

  • Build relationships with executive leadership and partners

  • Define a clear communications roadmap with success metrics

  • Strengthen media relationships and identify storytelling opportunities

  • Implement a regular internal communications cadence

 

12-Month Accomplishments

  • Show measurable improvements in brand visibility and media quality

  • Position Poshmark executives as thought leaders

  • Lead communications through a high-impact moment (e.g., product launch or crisis)

  • Deliver a mature internal communications framework

 

Requirements

  • Bachelor’s degree in communications, journalism, marketing, PR, English, or related field

  • 12–15 years of experience in communications or PR, preferably in consumer-facing, retail, fashion, or tech companies

  • Expertise in both external and internal communications, including executive and crisis communications

  • Experience leading and developing teams

  • Strong executive presence and ability to influence senior leadership

  • Preferred: mix of in-house and agency experience

Skills Required

  • Bachelor's degree in communications, journalism, marketing, PR, English, or related field
  • 12-15 years of experience in communications or PR
  • Expertise in external and internal communications
  • Experience leading and developing teams
  • Strong executive presence and ability to influence senior leadership
  • Mix of in-house and agency experience

Poshmark Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Poshmark and has not been reviewed or approved by Poshmark.

  • Healthcare Strength Healthcare coverage is described as fully sponsored from date of hire, including medical, dental, and vision with strong dependent coverage. Mental-health support and additional options like disability, life, FSA, and pet insurance broaden the health offering.
  • Leave & Time Off Breadth Time-off provisions are described as robust, spanning accrued PTO, holidays and floating holidays, wellness days, bereavement, jury duty, and paid volunteer time. The breadth of leave types suggests strong coverage across common life events and recovery time.
  • Wellbeing & Lifestyle Benefits Lifestyle perks include a monthly stipend, fitness support, commuter benefits, meals/snacks, and home-office support for remote work. These benefits add ongoing quality-of-life value beyond base pay.

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The Company
HQ: Redwood City, CA
850 Employees
Year Founded: 2011

What We Do

Poshmark is a leading social marketplace for new and secondhand style for women, men, kids, pets, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of ecommerce, Poshmark makes buying and selling simple, social, and sustainable. Its community of more than 80 million registered users across the U.S., Canada, Australia, and India, is driving the future of commerce while promoting more sustainable consumption. Read more about Postmark's acquisition by Naver, Korea’s largest internet company, here: https://investors.poshmark.com/news/news-details/2022/Naver-to-Acquire-Poshmark/default.aspx

Why Work With Us

At Poshmark we are a team who Focus on People, Lead with Love, Grow Together & Embrace our Weirdness. We are a community based culture where you feel our core values internally and externally. Join our team and feel good about what you're doing and where you're going.

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