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We are now looking for a Director, Portfolio Performance and Markets Strategy to join our UPM Raflatac Markets Management Team. The position is located in Helsinki, Finland or Wroclaw, Poland.
Greetings from your future manager
We’re looking for a strategic thinker and collaborative leader ready to shape the future of our global product portfolio. In this role, you’ll have a direct impact on our ability to grow, innovate and lead in a competitive market. In our Global Markets organization, we believe in empowering our people and fostering an inclusive, respectful environment. Your insights will help drive meaningful change across regions as we continue our journey forward—together. – Alan Wright, Senior Vice President, Global Markets
What you will do
You will be responsible for analyzing and evaluating the performance of our self-adhesive label product portfolio, optimizing profitability and ensuring strategic alignment across the product life cycle. This role will develop and implement methodologies which will allow to bring efficient and best in class portfolio’ performance, from product development through to end-of-life, ensuring that product offerings meet both market needs and financial objectives. You will collaborate with key stakeholders across regions (EMEIA, APAC, and Americas) to develop and execute both global and regional strategies for our end-use segments, with a focus on driving growth, profitability, and market leadership.
Portfolio Performance Evaluation:
Continuously analyse the performance of the self-adhesive label portfolio and monitor product life cycle stages
Establish robust portfolio management metrics and frameworks to assess product performance consistently and systematically. Make data-driven (and in line with strategic objectives) recommendations for e.g. optimization, new product introductions, enhancements & discontinuations
Strategic Planning and Regional Coordination & Collaboration:
Work closely with regional leadership teams (EMEIA, APAC, and Americas) to ensure that the portfolio strategy is aligned with regional market dynamics and customer needs
Create and implement systems to manage the full product life-cycle, meeting business goals and market demands at each stage
Develop global and region-specific strategies for the end-use segments we serve, ensuring that each region maximizes its market potential
Facilitate cross-regional collaboration to ensure consistency in portfolio positioning and performance goals
Portfolio Optimization & Best-in-Class Management:
Drive continuous improvement in portfolio performance, identifying and implementing optimization strategies for different factors
Establish and implement best practices in portfolio management, ensuring the team adopts data-driven, strategic decision-making processes
Establish with Region Heads initiatives to enhance portfolio segmentation, ensuring that products are properly categorized based on customer needs, profitability, and market potential
Financial Performance & Reporting:
Manage portfolio financial performance, focusing on margin optimization, cost management, and revenue growth
Provide regular reporting and analysis to senior leadership on the financial health and strategic direction of the product portfolio
Who you are
You have a Master’s degree in Business Administration, Engineering, Marketing, Finance or a related field
You have a minimum of 8 years of experience in portfolio management, product management, or strategic planning roles, within the manufacturing, industrial, or consumer goods sectors, while working across multiple global regions (EMEIA, APAC, Americas)
You have a proven track record of portfolio performance optimization, including: product life cycle management, rationalization and innovation of product portfolios and go-to-market alignment across diverse product lines
You have some years of experience in leading cross-functional teams and influencing senior stakeholders as part of driving large-scale transformation and change initiatives
You have hands-on experience (3 years or more) in financial analysis, including: margin and cost structure evaluation, pricing strategy and profitability optimization
You have strong analytical skills with the ability to translate data into actionable insights
You have proficiency in portfolio management tools and methodologies (e.g., BCG Matrix, Power BI, SAP,…)
This is what we offer to you
A meaningful job – We have an inspiring purpose ‘We create a future beyond fossils.’ Our work is impactful and transformative.
A caring community – Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
Development opportunities – We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
Responsible employer - Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.
Learn about our Rewarding and our Ways of working.
Additional information
The position holder will report to Alan Wright, Senior Vice President, Global Markets.
Please apply and attach your CV and Cover Letter by June 16, 2025. Please note that we will go through the applications already during the application period and may invite candidates for interviews already before the end of the application period.
For support with submitting your application, please contact the HR Service Center at [email protected] or tel. +358204146600.
For UPM positions located in Finland, a security background check may be performed for those selected in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 14 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,200 people. Our sales reached almost EUR 1,6 billion (USD 1,7 billion) in 2024. Read more: upmraflatac.com
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What We Do
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,200 people worldwide and our annual sales are approximately EUR 11.7 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com
