Director, Portfolio Marketing

Posted 17 Days Ago
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Bellevue, WA, USA
In-Office
179K-242K Annually
Expert/Leader
Other • Utilities
The Role
Lead portfolio strategy and execution for T‑Mobile membership benefits. Define member value, grow adoption and economics, establish measurement and governance, partner across Product/BD/Finance, and run the portfolio as a business while leading and developing a high-performing team.
Summary Generated by Built In

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.

The Director, Portfolio Marketing is responsible for architecting and delivering the proposition of what it means to be a member with T-Mobile. This includes designing the portfolio of Member Benefits, innovating how we deliver them, and driving their growth and adoption. Operating at the intersection of strategy and execution, you will run this portfolio as a business to ensure every member gets the best value and best experience in their relationship with us and drive separation from our competitors.

Job Responsibilities:

Strategy & Vision

  • Define and evolve the end-to-end member value strategy, ensuring T-Mobile’s portfolio delivers on “It’s Better Over Here” by expanding what best value means in customers’ everyday lives while driving competitive separation
  • Innovate on how we deliver benefits to our members
  • Drive best practices in loyalty economics to ensure every investment in benefits drives outsize member and business value
  • Establish enterprise governance, prioritization, and investment guardrails to drive clarity and disciplined decision-making across a complex, multi-vertical ecosystem
  • Translate customer insights, competitive dynamics, and emerging partner ecosystems into forward-looking strategies that unlock new sources of engagement and growth

Grow the Business

  • Grow adoption of benefits while managing the economics
  • Establish and operate a robust measurement framework to ensure every benefit is connected to a consumer and business growth outcome, enabling governance of the portfolio
  • Establish business management systems to read and react to benefit performance
  • Drive high-quality customer engagement at scale, growing an active, repeat user base through compelling, high-frequency value propositions
  • Partner with Business Development and Product to bring new partner-powered experiences to market, accelerating growth through a scaled and differentiated ecosystem

Executive Enterprise Leadership

  • Operate as a highly effective enterprise leader and connector, aligning Product, Marketing, Partnerships, and Finance around a unified portfolio vision and roadmap
  • Lead, develop, and inspire a team, fostering a culture of ownership, accountability, and GM-level thinking across vertical leaders
  • Influence senior stakeholders through clear, structured communication and strong executive presence, driving alignment on complex, high-impact decisions
  • Champion a servant leadership mindset, removing friction, enabling teams to execute, and building trust across a highly matrixed organization

Brand & Experience

  • Bring T-Mobile’s brand promise of “It’s Better Over Here” to life by translating best value into tangible, everyday experiences customers can easily understand and access
  • Ensure the portfolio delivers a seamless, intuitive, and compelling end-to-end experience, with value surfaced clearly across all customer touchpoints
  • Define and uphold experience standards and design principles that drive consistency, quality, and differentiation across all verticals and partnerships
  • Continuously optimize how value is packaged, communicated, and delivered to maximize customer preference, engagement, and loyalty

Team Leadership

  • Coach and develop direct reports
  • Drive positive team culture

Education and Work Experience:

  • Bachelor’s Degree in Marketing, Business Management or equivalent
  • 10+ years’ progressive experience in Loyalty, including program design, product marketing, lifecycle, brand marketing, product management, or partnerships
  • Experience in loyalty economics, including portfolio optimization and integration with core business performance
  • Experience establishing and growing new loyalty business models
  • Budget responsibility

Knowledge, Skills and Abilities:

  • Sees ahead to future possibilities and translates them to breakthrough strategy
  • Builds internal partnerships to meet shared objectives.  Represents our interests while being open to those of other teams.  Gains trust.
  • Paints and communicates a compelling vision that motivates others to action; creates organization-wide energy and optimism for the future
  • Consistently achieves results, even under tough circumstances.
  • Creates new and better ways to drive magic for our Members, encourages diverse thinking, and introduces new ways to look at problems
  • Operates effectively when the way forward is not clear.  Leads the organization through the uncertainty of change.
  • Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
  • Strong communication and people skills
  • Collaborative, yet influential
  • Flexible, self-starter, and comfortable working in a rapidly changing environment
  • Creative problem solver and solutions provider
  • Ability to prioritize multiple projects; detail oriented and organized

  • At least 18 years of age
  • Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $178,500 - $241,500

Corporate Bonus Target: 25%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Skills Required

  • Bachelor's Degree in Marketing, Business Management or equivalent
  • 10+ years progressive experience in Loyalty (program design, product marketing, lifecycle, brand marketing, product management, or partnerships)
  • Experience in loyalty economics, including portfolio optimization and integration with core business performance
  • Experience establishing and growing new loyalty business models
  • Budget responsibility
  • Strong communication, people, and leadership skills; ability to influence senior stakeholders
  • Experience building measurement frameworks, business management systems, and driving adoption/growth
  • Ability to operate cross-functionally with Product, Marketing, Partnerships, and Finance
  • At least 18 years of age
  • Legally authorized to work in the United States

T-Mobile Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about T-Mobile and has not been reviewed or approved by T-Mobile.

  • Healthcare Strength Health coverage includes multiple medical plan types alongside dental and vision, with virtual care and mental‑health options included. LiveMagenta support and dedicated health‑care advocates provide accessible guidance and care navigation.
  • Equity Value & Accessibility Equity participation includes annual stock grants for eligible roles and a 15%‑discount ESPP with a lookback, extending value beyond base pay. Feedback suggests these equity programs are a meaningful component of total rewards.
  • Parental & Family Support Family‑building and caregiving support spans paid parental and family leave, Progyny fertility, adoption/surrogacy reimbursements, doula support, and backup care. Income‑based childcare subsidies further ease costs for eligible employees.

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The Company
HQ: Bellevue, WA
89,016 Employees

What We Do

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint.

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