The Role
Lead portfolio-level marketing strategy for Optum Rx by developing value narratives, messaging frameworks, and activation guidance. Drive cross-functional initiatives, launch strategy, brand health monitoring, and scalable marketing tools while partnering with product, communications, analytics, and business leaders to align portfolio positioning with business outcomes.
Summary Generated by Built In
Requisition Number: 2382757
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Director, Optum Rx Portfolio Marketing is accountable for leading portfolio-level marketing strategy that strengthens how Optum Rx defines, organizes, and activates its value story across products, services, new business priorities, and cross-business growth initiatives.
This leader translates Optum Rx business strategy, portfolio priorities, product evolution, and audience needs into clear value narratives, portfolio messaging frameworks, and strategic marketing direction that help the organization show up as one holistic pharmacy care business while continuing to transform and evolve.
This role is distinct from Brand Reputation and Growth Strategy. That team owns Optum Rx-wide reputation, perception-shaping campaigns, campaign management, channel orchestration, and campaign performance measurement. The Senior Director, Optum Rx Portfolio Marketing owns portfolio value strategy, new product and new model narrative development, cross-business strategic initiatives, portfolio messaging architecture, and strategic interpretation of brand health and key brand metrics to inform long-range portfolio positioning and business strategy.
Reporting to the VP, Product, Portfolio & Content Marketing, this leader partners closely with Optum Rx product marketing teams, business-aligned marketing teams, Growth & Retention, Communications, Enterprise Marketing, content, creative, innovation, analytics, product, and line-of-business leaders. The role requires enterprise judgment, solid narrative leadership, and the ability to connect business strategy, audience insight, and portfolio differentiation into clear, actionable marketing strategies.
This leader operates through cross-functional influence, business strategy partnership, portfolio narrative ownership, product and initiative launch strategy, and disciplined alignment across Optum Rx teams. The role helps ensure portfolio-level marketing work is clear, differentiated, scalable, and connected to business priorities across clients, members, patients, providers, pharma manufacturers, internal stakeholders, policymakers, and thought leaders.
Primary Responsibilities:
Required Qualifications:
Preferred Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Director, Optum Rx Portfolio Marketing is accountable for leading portfolio-level marketing strategy that strengthens how Optum Rx defines, organizes, and activates its value story across products, services, new business priorities, and cross-business growth initiatives.
This leader translates Optum Rx business strategy, portfolio priorities, product evolution, and audience needs into clear value narratives, portfolio messaging frameworks, and strategic marketing direction that help the organization show up as one holistic pharmacy care business while continuing to transform and evolve.
This role is distinct from Brand Reputation and Growth Strategy. That team owns Optum Rx-wide reputation, perception-shaping campaigns, campaign management, channel orchestration, and campaign performance measurement. The Senior Director, Optum Rx Portfolio Marketing owns portfolio value strategy, new product and new model narrative development, cross-business strategic initiatives, portfolio messaging architecture, and strategic interpretation of brand health and key brand metrics to inform long-range portfolio positioning and business strategy.
Reporting to the VP, Product, Portfolio & Content Marketing, this leader partners closely with Optum Rx product marketing teams, business-aligned marketing teams, Growth & Retention, Communications, Enterprise Marketing, content, creative, innovation, analytics, product, and line-of-business leaders. The role requires enterprise judgment, solid narrative leadership, and the ability to connect business strategy, audience insight, and portfolio differentiation into clear, actionable marketing strategies.
This leader operates through cross-functional influence, business strategy partnership, portfolio narrative ownership, product and initiative launch strategy, and disciplined alignment across Optum Rx teams. The role helps ensure portfolio-level marketing work is clear, differentiated, scalable, and connected to business priorities across clients, members, patients, providers, pharma manufacturers, internal stakeholders, policymakers, and thought leaders.
Primary Responsibilities:
- Own Optum Rx portfolio marketing strategy, translating business priorities, product evolution, audience needs, and portfolio growth objectives into clear value narratives, messaging frameworks, strategic recommendations, and activation guidance
- Develop and operationalize Optum Rx's enterprise and portfolio value story, turning business strategy into clear, compelling, audience-relevant messages with proof points that support differentiation and growth
- Lead portfolio narrative development across Optum Rx products, services, and business lines, ensuring individual offerings connect into a cohesive, differentiated whole and reinforce how Optum Rx operates as a holistic pharmacy care business
- Lead cross-business new product, new offering, and business strategy initiatives, including narrative strategy for emerging models and enterprise transformation priorities that explain how Optum Rx continues to evolve, innovate, and deliver value
- Shape marketing strategy for new offerings, ventures, and emerging growth areas, partnering with product, business, sales enablement, communications, content, creative, and Growth & Retention teams to define strategic positioning, priority audiences, key messages, and activation needs
- Monitor brand health indicators, portfolio-level brand metrics, audience insights, market signals, competitive dynamics, and business priorities to identify broad strategic initiatives that strengthen the Optum Rx portfolio over time; partner with analytics, reputation, and performance teams for formal campaign measurement, attribution, and reputation reporting
- Build and maintain portfolio messaging architecture, naming inputs, value proposition frameworks, and narrative guardrails that improve clarity, consistency, and differentiation across products, audiences, and marketing teams
- Drive value activation across executive leadership, marketing, communications, content, creative, sales enablement, and business stakeholders so priority narratives are consistently understood, adopted, and applied across the organization
- Partner with cross-functional teams to develop strategic briefs, launch narratives, business initiative messaging, audience journey inputs, and content direction that support integrated experiences across the full audience journey
- Advance cross-portfolio marketing planning by harmonizing portfolio-level priorities, messaging, and strategic workstreams across business partners, improving consistency, reach, efficiency, and clarity without owning brand reputation campaign execution
- Support development and adoption of centralized portfolio marketing tools and resources, including value proposition frameworks, Content Hub assets, message libraries, strategic playbooks, and other scalable resources that help teams activate portfolio narratives with consistency
- Develop long-range portfolio marketing recommendations informed by audience insights, growth opportunities, market shifts, product roadmaps, brand health signals, and competitive intelligence
- Serve as a senior strategic partner to business-aligned marketing, product marketing, Growth & Retention, Communications, Enterprise Marketing, sales enablement, analytics, content, creative, legal, compliance, and line-of-business leaders to align portfolio strategy with business outcomes
- Lead complex, ambiguous, cross-functional initiatives with solid operating discipline, executive-ready communication, clear decision support, and accountability for measurable progress against portfolio strategy goals
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- Bachelor's degree
- 10+ years of experience in portfolio marketing, product marketing, brand strategy, value proposition development, integrated marketing strategy, enterprise marketing, business strategy, marketing communications, or related marketing leadership roles
- Experience developing portfolio-level value stories, product or service narratives, strategic messaging frameworks, value proposition models, or business initiative narratives in a complex enterprise environment
- Experience leading cross-functional marketing or business strategy initiatives across product, business leadership, communications, sales enablement, content, creative, analytics, legal, compliance, and marketing stakeholder groups
- Experience translating business priorities, audience insights, product roadmaps, market signals, competitive dynamics, and brand health indicators into actionable marketing strategies and executive-ready recommendations
- Experience applying data, audience insights, brand metrics, market intelligence, and performance signals to inform strategic recommendations and improve marketing effectiveness
- Experience leading people and developing high-performing teams in a collaborative, fast-moving environment
- Solid understanding of portfolio positioning, audience segmentation, product and service differentiation, value messaging, strategic storytelling, search and digital presence, content strategy, and marketing activation planning
- Demonstrated ability to operate effectively in a complex, matrixed organization with multiple business lines, executive stakeholders, regulated requirements, and competing priorities
- Demonstrated solid executive communication, stakeholder management, and influencing skills, with the ability to simplify complexity and connect strategy to action
- Proven ability to lead through influence, build alignment across senior stakeholders, improve operating discipline, and drive accountability for measurable results
Preferred Qualifications:
- Master's degree or MBA
- Healthcare, pharmacy, pharmacy benefit management, payer, provider, consumer health, pharma, regulated enterprise, or similarly complex industry experience
- Experience with UnitedHealth Group, Optum Rx, or pharmacy care business models
- Experience developing new product, new business, transformation, enterprise narrative, or portfolio strategy initiatives
- Experience with brand tracking, brand health analysis, audience research, competitive intelligence, search insights, content effectiveness, marketing measurement, or strategic planning processes
- Experience building scalable marketing tools, content hubs, playbooks, frameworks, or enablement resources used across multiple teams or audiences
- Experience leading initiatives in regulated environments with legal, privacy, compliance, consent, and communication requirements
- Experience with AI-enabled marketing, search visibility, insight synthesis, synthetic audience testing, or emerging technology applications in marketing strategy
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Skills Required
- Bachelor's degree
- 10+ years of experience in portfolio marketing, product marketing, brand strategy, value proposition development, integrated or enterprise marketing, or related marketing leadership roles
- Experience developing portfolio-level value stories, product or service narratives, strategic messaging frameworks, or value proposition models in a complex enterprise environment
- Experience leading cross-functional marketing or business strategy initiatives across product, business leadership, communications, sales enablement, content, creative, analytics, legal, compliance, and marketing stakeholder groups
- Experience translating business priorities, audience insights, product roadmaps, market signals, competitive dynamics, and brand health indicators into actionable marketing strategies and executive-ready recommendations
- Experience applying data, audience insights, brand metrics, market intelligence, and performance signals to inform strategic recommendations and improve marketing effectiveness
- Experience leading people and developing high-performing teams in a collaborative, fast-moving environment
- Solid understanding of portfolio positioning, audience segmentation, product and service differentiation, value messaging, strategic storytelling, search and digital presence, content strategy, and marketing activation planning
- Demonstrated ability to operate effectively in a complex, matrixed organization with multiple business lines, executive stakeholders, regulated requirements, and competing priorities
- Demonstrated solid executive communication, stakeholder management, and influencing skills, with the ability to simplify complexity and connect strategy to action
- Proven ability to lead through influence, build alignment across senior stakeholders, improve operating discipline, and drive accountability for measurable results
- Master's degree or MBA
- Healthcare, pharmacy, pharmacy benefit management, payer, provider, consumer health, pharma, or regulated enterprise experience
- Experience with UnitedHealth Group, Optum Rx, or pharmacy care business models
- Experience developing new product, new business, transformation, enterprise narrative, or portfolio strategy initiatives
- Experience with brand tracking, brand health analysis, audience research, competitive intelligence, search insights, content effectiveness, marketing measurement, or strategic planning processes
- Experience building scalable marketing tools, content hubs, playbooks, frameworks, or enablement resources used across multiple teams or audiences
- Experience leading initiatives in regulated environments with legal, privacy, compliance, consent, and communication requirements
- Experience with AI-enabled marketing, search visibility, insight synthesis, synthetic audience testing, or emerging technology applications in marketing strategy
Optum Compensation & Benefits Highlights
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Healthcare Strength — Official materials highlight copay and HSA medical plan choices with in‑network preventive care at 100%, prescription coverage, and low/no‑cost virtual visits, plus company HSA contributions. Dental preventive services are 100% in network, and mental health resources include an EAP and premium Calm access.
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Parental & Family Support — Programs include six weeks paid parental leave, up to two weeks paid caregiver leave, and Bright Horizons back‑up care with enhanced family supports. Adoption assistance up to $10,000 for full‑time employees reinforces family‑oriented benefits.
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Equity Value & Accessibility — Financial benefits include an Employee Stock Purchase Plan at a 10% discount, expanding access to equity ownership.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
