Director, Portfolio Ad Sales Marketing

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

FOX Ad Sales is looking for a born storyteller to be a Director of Portfolio Ad Sales Marketing, working cross functionally across the FOX Portfolio of Brands to build complementary marketing strategies and external market-facing narratives through the use of research, insights, and thought-leadership, assist with trade communications across the FOX Advertising digital platforms, and support Ad Product Solutions by crafting compelling value propositions for our ad products, along with education, training, and industry insights.

Reporting to the VP of Portfolio Ad Sales Marketing, the Director of Portfolio Ad Sales Marketing role will focus on development of marketing strategy and communication plans for FOX Portfolio Ad Sales and Ad Product Solutions efforts.

A SNAPSHOT OF YOUR RESPONSIBILITIES:

• Work collaboratively across the FOX Portfolio to support strategic projects to drive Ad Sales growth including

• Synthesize brand advertiser client direction, sales strategy, cultural/market trends, and consumer insights into sales opportunities and messaging

• Cultivate relationships, gaining trust and respect, and facilitate efficient, transparent communication with internal cross-functional partners

• Partner with Ad Sales research to identify storytelling opportunities as part of overarching communications plan and develop high level cross platform sales materials

• Create insightful proactive cross portfolio sales opportunities leveraging data & insights, and collaborating with Brand Partnerships teams on original creative ideas

• Work with Sales leadership to develop and manage the Ad Sales Marketing efforts for FOX Portfolio products

• Develop program calendar that delivers FOX Advertising messaging in the marketplace across industry events and O&O properties

• Plan, coordinate, write/edit verbal and visual content for FOX Advertising platforms, and innovations, ensuring cohesiveness and quality across all platforms

• Support Ad Product Solutions team to craft compelling narratives/positioning/value propositions with unique points of differentiation around FOX's data driven solutions and capabilities. Including new and existing product offerings.

• Collaborate with product management, strategic partnerships and sales to create and strategize differentiated value propositions based on product level market dynamics and trends 

• Create case studies that showcase the strength of our offerings, working in collaboration with research and analytics to ensure the right information is measured

• Support education, training and socialization efforts internally for product driven GTM stories and positioning

WHAT YOU WILL NEED:

• A minimum of 8 years of experience in either strategy, media, research, consulting, sales or a combination of the above

• Exceptional, results-driven, and focused individual, with the ability to employ quantitative analysis to develop a coherent high-level narrative

• Excellent writing skills including presentation development and digital/social storytelling

• Strong organizational skills – ability to manage multiple projects simultaneously

• Self-starter who can perform independently and proactively while working in a collaborative team environment

• Strong communication and interpersonal skills

• Passion for story telling through data and insights

• Curiosity and desire to dive into complex concepts

• Data fueled storyteller

• Outstanding reading comprehension skills

• Ability to define value propositions and champion the voice of sales

• Deep understanding of today’s media marketplace and landscape

• Ideal candidates ideally will have a background of Media Planning/Buying agency and/or experience working in a TV and/or Digital Sales organization in developing holistic solutions that generate revenue and ROI for brands.

• Bachelor degree or equivalent experience

• High levels of proficiency with Microsoft Excel, Word, and PowerPoint

• Familiarity with website technology and capabilities (Word Press, Google Analytics (GA4), Salesforce)

#LI-DNI

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $106,000.00-148,500.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.