Director, Product Marketing Management, Industry

The Opportunity

Unity's real-time 3D development platform and extensive product ecosystem enable customers across various industry verticals to bring their interactive and immersive experiences to life. From games to aerospace, medical to manufacturing and beyond, Unity's innovative and proven technology is the go-to solution for millions of creators around the world.

Companies across multiple industries are embracing real-time 3D technology to unlock the true value of their data with use cases like product configuration, simulation, operations, and human-machine interface (HMI). We are looking for a senior leader to lead product marketing for the Industry team. We’re seeking a Director of Product Marketing to lead the Industry PMM team. This role will shape Unity’s product positioning and go-to-market strategy across verticals, organized by customer personas - from highly technical developers to visionary designers to business decision-makers. You’ll work cross-functionally to connect product capabilities to industry outcomes, helping Unity cement its leadership in the industry RT3D space.

What you'll be doing

• Persona and Industry Segmentation - Lead a PMM team organized by industry and customer persona (e.g., Industrial Developer, Designer, Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap.
• Positioning/Messaging - Develop clear, differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback, market trends, and competitor movements.
• End-to-End GTM Strategy - Lead launch and GTM plans across Industry verticals. Build cross-functional GTM charters with product, sales, marketing, and professional services to ensure successful execution. Deliver retros with adoption and revenue insights. 
• Voice of Customer and Market Insights - Represent the customer by turning feedback, sales insights, and market dynamics into product direction and content. Lead customer panels, field interviews, and community feedback loops. 
• Sales Enablement and Lifecycle Content - Create and maintain sales tools (pitch decks, ROI calculators, battle cards) and lifecycle marketing content (demos, webinars, customer stories) that map to each buyer journey and reduce time to value. 
• Thought Leadership and Evangelism - Represent Unity Industry at conferences, analyst briefings, and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation.

What we're looking for

• Demonstrated success leading product marketing or GTM efforts in enterprise software.
• Strategic thinker with strong execution skills - you translate vision into roadmap, messaging, and programs.
• A deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles. 
• Excellent leadership capabilities: experience hiring, growing, and managing teams in fast-moving environments.
• Strong communication skills - able to engage executives, technical developers, and business stakeholders alike.
• Travel readiness for customer meetings, industry events, and cross-functional alignment (domestic and international). 
• Ability to work cross functionally in a matrixed organization.

Life at Unity

Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences.  Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.  

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit www.unity.com. 

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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