Director of Player Development

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

FUNCTION AND SCOPE

The Director of Player Development oversees VIP player experience and Player Development operations at River City Casino Hotel; a 90,000 square foot gaming floor with a luxurious 200 room hotel, 1400 seat entertainment center with an assortment of dining options plus a sports book planned for 2025. They will drive revenue growth while optimizing reinvestment and executing enterprise-wide VIP initiatives. The Director of PD will ensure strong employee and guest engagement while managing a dynamic team across premier gaming, hospitality, and entertainment complex.     

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary:

• Directs the overall operation and Player Development team of the Player Development department. Develops, implements and manages operational and financial goals for the PD department.
• Hires, trains, motivates, evaluates and directs team members to in accomplishing individual, department and property goals.
• Builds loyalty and develops sustained effective relationships among valued VIP customers; establishes and maintains relationships with industry influencers and key community and strategic partners.
• Responsible for preparing, monitoring, and adhering to departmental budgets. Reports budget concerns / deviations to the VP of Marketing and finance leaders.
• To ensure effective control of marketing results, take corrective action within designated budgets
• Monitors and evaluates all department programs, events and special projects to ensure achievement of department goals and contribution to company profitability.
• Leads and promotes exceptional guest service aligned with company standards, ensures team compliance, addresses service issues, and drives achievement of departmental ACES service goals.
• Leverage analytical tools to maximize hotel and food and beverage products for VIP guest engagement.
• Designs and oversees customer service programs focused on VIP player engagement, recognition, and brand loyalty driving activation of new VIPs and reactivation of dormant ones. Continuously monitors and adapts strategies to outperform local competition, with a focus on expanding VIP market share in Greater St. Louis.
• Represent the Brand in the community at local festivals and networking events.
• Drive strategies that amplify brand awareness, engagement and sales across international communities, while balancing cross-cultural sensitivity and hands-on execution.
• Represents the brand with local business and at events to strengthen community presence.
• Develop and execute strategies that boost brand awareness within diverse communities; drive engagement, and revenue growth, with attention to cross-cultural relevance and market-specific execution.
• Other duties as assigned.

QUALIFICATION REQUIREMENTS  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Spoken and written proficiency in Chinese, Korean or Vietnamese is preferred.
• Bachelor’s degree in marketing, communications or related area; or equivalent combination of education and experience.
• 7+ years of experience in player development, casino operations, and /or marketing with proven success exhibited in casino marketing.
• Ability to analyze and interpret departmental needs and results and solve complex problems.
• Demonstrated ability to thoughtfully manage confidential information.
• Ability to perform assigned duties under frequent time pressures in an interruptive environment.
• Demonstrated ability to achieve results.
• Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).
• Knowledge and experience in player tracking systems.
• Possess excellent oral and written communication skills; strong client interface and preferred presentation skills.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer