Director, Platform Product

Job Description

About Horizon Media

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to prestigious annual “Best Places to Work” lists published by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective make our culture and solutions stronger.

Who You Are

You are a collaborative, detail-oriented leader with a deep understanding of data movement, integrations, and compliance across marketing technology ecosystems. You excel at building cross-functional partnerships, relationships with clients and partners and have a knack for translating complex business needs into actionable technical requirements and understand the complex scenarios clients navigate to make their data work for them. You don’t just “move the data”—you own the data pipelines, ensuring data delivers clear business value, is prioritized appropriately, and is designed for long-term scalability.

You are a collaborative, detail-oriented leader with a deep understanding of first-party and third-party data onboarding, CRM integrations, pixel and tag management (PIXEL/Connect), and Marketing Partner Platforms (MPP).You seek to understand the “why” behind any request and drive cohesion from vision to delivery. You excel at standardizing data onboarding and transformation processes and advocate for data integrity by socializing best practices.

What You’ll Do

First Party and Third Party Onboarding & Integration – 25%

• Lead the standardization of first-party data and third-party data onboarding processes across clients and platforms, ensuring consistency, compliance, and scalability.

• Oversee CRM, PIXEL/Connect, and MPP integrations, establishing best practices and technical requirements. Maintaining onboarding and transformation standards documentation.

• Collaborate with internal and external stakeholders to align onboarding processes with business goals and technical needs.

Data Transformation & Hygiene – 25%

• Develop and enforce standardized transformation and hygiene protocols for both first-party and third-party data.

• Ensure all licensed data is transformed and maintained to accurately feed taxonomies and downstream systems.

• Partner with Marketing Science to maintain standard documentation for data onboarding, data transformations, hygiene and classifications.

• Partner with Data Maintenance Director to ensure data is onboarded in accordance with best practices and appropriate monitoring is in place when new data feeds are created.

Proof of Concept Leadership – 20%

• Design and execute proof of concept (POC) onboarding data tests to validate new approaches and technologies.

• Accelerate the speed of Proof of Concepts (POCs) through standardization and automation.

• Analyze results and present recommendations for scaling successful POCs into production processes.

Cross-Functional Partnership & Stakeholder Management – 30%

• Serve as Horizon’s Subject Matter Expert for data onboarding and data transformation requirements, bridging business needs with technical execution.

• Build strong relationships with internal business units, product owners, and external partners to align roadmaps and expectations.

• Foster growth of junior team members and promote strong relationships throughout the organization

• Facilitate workshops, requirements gathering, and solution design sessions for new integrations or enhancements.

Job Requirements

• BS/BA degree in Marketing, Business, Data/Computer Science, or a related field—or equivalent experience.

• 7+ years of experience in data operations, product management, or marketing technology, ideally in an agency or media environment.

• Strong understanding of data integration concepts, APIs, and audience distribution technologies (e.g., CDPs, DMPs, Clean Rooms).

• Experience managing vendor/partner relationships and cross-functional projects.

• Excellent problem-solving skills with the ability to prioritize and manage multiple initiatives simultaneously.

• Proven experience documenting business use cases, conducting ROI analysis, and prioritizing based on impact and scalability.

• Strong written and verbal communication skills, with the ability to explain technical concepts to non-technical audiences.

Why This Role Rocks

• Be the business-technical translator who ensures every data flow delivers measurable value.

• Drive the prioritization of integrations that matter most to our clients and our business.

• Influence the roadmap for Horizon’s data ecosystem.

• Collaborate across teams and with top-tier clients in a culture that values curiosity, transparency, and impact.

• Be a key contributor to the growth and success of the blu platform.

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Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.