The Director, Platform Growth & Development is responsible for executing and advancing the company’s distribution, growth, and monetization strategy across top streaming OEM platforms including Amazon, Roku, Google, Apple, and other targeted device partners. This role manages key partner growth relationships, supports complex commercial agreements, and leads cross-functional initiatives to maximize reach, engagement, and revenue. As a key member of the Digital Commerce team, this role delivers business impact by scaling platform partnerships into durable, high-growth channels.
KEY RESPONSIBILITIES
Platform Strategy & Revenue Ownership
Execute the integration of end-to-end marketing strategies for all major streaming platforms; manage day-to-day initiatives supporting traffic performance, conversion and sales targets, track performance, contribute to growth forecasts, and coordinate cross-functional planning with product, business development, and advertising.
Executive Relationship Management
Build and maintain multi-threaded OEM partner relationships with key partners (Amazon, Roku, Google, Apple, etc.); serve as the primary marketing point-of-contact and support regular business reviews, negotiations, and strategic planning sessions in partnership with other internal teams.
Deal Structuring & Negotiation
Support complex negotiations for distribution agreements, revenue share models, co-marketing investments, and platform merchandising opportunities; partner with biz dev, product marketing, and finance to structure scalable, high-impact deals.
Performance Optimization & Growth
Establish and track KPIs and operating rhythms to monitor platform performance (acquisition, engagement, retention, monetization); work collaboratively to identify and execute opportunities to accelerate growth and improve ROI across channels.
Cross-Functional Leadership & Organizational Development
Lead cross-functional initiatives, manage priorities, and develop scalable processes and best practices to support long-term platform growth.
QUALIFICATIONS
- 5 – 7 years required, 7+ years desired experience in strategic partnerships, channel sales, or platform business development within OTT, CTV, digital media, or related industries.
- Demonstrated success managing and growing relationships with Tier 1 streaming OEM platforms (e.g., Amazon Fire TV, Roku, Google/Android TV, Apple TV).
- Proven track record of negotiating and closing complex, high-value commercial agreements with measurable revenue impact.
- Deep understanding of streaming business models including AVOD, FAST, SVOD, and CTV advertising ecosystems.
- Strong financial and analytical skills, with experience building business cases, forecasts, and joint business plans (JBPs).
- Technical fluency in OTT ecosystems, including app distribution, platform certification, APIs/SDKs, and ad tech (e.g., SSAI, programmatic, measurement).
- Exceptional executive presence with the ability to influence senior stakeholders internally and externally.
- Experience leading and scaling high-performing teams in a matrixed, cross-functional environment.
- Bachelor’s degree required; MBA or equivalent business/strategy experience preferred.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This role requires but is not limited to 25% travel as needed.
This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $134,363 - $244,036
Low (N1): $134,363 - $201,595
Mid (N2): $141,435 - $212,205
High (N3): $155,579 - $233,426
Top (N4): $162,650 - $244,036
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTVCompliance Notice Regarding Use of Automated Decision-Making Tools in Hiring ProcessSkills Required
- 5–7 years of experience in strategic partnerships, channel sales, or platform business development within OTT, CTV, digital media, or related industries
- Experience managing and growing relationships with Tier 1 streaming OEM platforms, including Amazon Fire TV, Roku, Google Android TV, or Apple TV
- Track record of negotiating and closing complex, high-value commercial agreements with measurable revenue impact
- Deep understanding of AVOD, FAST, SVOD, and CTV advertising ecosystems
- Strong financial and analytical skills, including business cases, forecasts, and joint business plans
- Technical fluency in OTT ecosystems, app distribution, platform certification, APIs, SDKs, SSAI, programmatic advertising, and measurement
- Exceptional executive presence and ability to influence senior internal and external stakeholders
- Experience leading and scaling high-performing teams in a matrixed, cross-functional environment
- Bachelor’s degree
- 7+ years of relevant experience
- MBA or equivalent business or strategy experience
DIRECTV Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
DIRECTV Insights
What We Do
DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.
Why Work With Us
DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.
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