Director, Planning

Posted 18 Hours Ago
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New York, NY, USA
In-Office
130K-150K Annually
Senior level
AdTech • Digital Media • Marketing Tech
The Role
The Director, Planning designs and manages integrated communications strategies to drive brand growth and engages in client education, overseeing planning workflows and stakeholder interactions.
Summary Generated by Built In

Position Overview

As Director, Planning you are designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance on your clients and brands. In your role you are translating the communications strategy into the actionable idea platform (in junction with creative partners) that will deliver behavioral change at all connection points. Creating innovative connections that grow brands is a passion for you.

You will partner with the Strategy team on the planning architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned, and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with SBUs and client agencies roster throughout the design stages and work with the Partnerships team in evaluating & selecting the right partners, and appropriate spends across the Planning & Design blueprint.


Responsibilities
  • Oversee client education program around Media Planning relevant marketplace trends.
  • Present the Planning ideas and recommendations to the client in collaboration with Client Leadership, Strategy and Partnerships
  • Oversee the day-to-day requirements and workflow of the client as it relates to Planning outputs, in consultation with Client Leads
  • In charge of the planning brief deployment and relevant stakeholder engagement (Specialty Business Units, partnerships, partner agencies, media)
  • Lead ideation sessions and curate outcomes
  • Develop the communications idea all connections will help unlock
  • Effectively design communications architecture and ecosystem delivery across Owned, Earned, Shared, Paid (OESP) for your clients. Within the team, must ensure communications plans move far beyond paid, and are unified by a clear idea and communications behavior
  • Integrate Specialty Business Units activities within every relevant brief, in line with business goals
  • Implement communications design deliverables as part of client business development & growth strategy

Required Skills and Experience
  • Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
  • Ability to delegate and oversee direct reports
  • Proven ability to develop and maintain strong professional relationships with senior clients, colleagues, and vendors
  • Strong time management and organizational skills
  • Experience/involvement in new business planning and strong presentations skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint etc.)

Desired Skills and Experience
  • 8+ years relevant experience with 4+ years of experience managing or developing staff
  • Category or audience experience as relevant per assignment
  • Proven problem-solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
 Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

 Employment Transparency

It is the policy of our company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [email protected].


Salary Range
$130,000$150,000 USD
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The Company
HQ: New York, New York
10,936 Employees

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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