Director, Growth Strategy & Analytics, Go-to-Market

Reposted 23 Hours Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
174K-204K Annually
Senior level
Big Data • Food • Mobile • Payments
Fetch Rewards gives shoppers an easy and fun way to save on their everyday purchases.
The Role
The Director will define and execute personalization and automation strategies, collaborate with cross-functional teams, and utilize AI tools to improve user experience and retention.
Summary Generated by Built In
What we’re building and why we’re building it. 

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us.  Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
This role requires a leader with analytics and strategic insights experience who demonstrates a strong passion for steering the strategic vision, developing action plans based on user and business insights, and aligning business objectives against the largest priority areas. As a Director in Fetch’s Go-to-Market team, you will be responsible for building recommendations based on data insights on how we improve the consumer experience in our app. The role will also be responsible for building and automating workflows to build personalized experiences for users on our core surfaces.

The ideal candidate is an expert in data-driven strategy, with an understanding of how to translate analytics and insights into action. Through AI-led efficiencies, collaboration with product and tech, and close partnership with sales, marketing, and user research, you’ll improve key user metrics via enhanced in-app experiences. This is a unique role that will shape the experience of millions of users, and drive growth across the company through data-driven insights.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities: 
  • Use rigorous analysis to inform positioning, pricing, and user perception for new consumer-facing products, owning the data-driven deliverables for GTM
  • Ability to develop and build strategies around user segmentation with clear insights and actions
  • Drives data-driven decision-making and objective setting and identifies / prioritizes notable risks within the business
  • Use data and experiments to inform product development and product strategy
  • Use AI and a range of software tools - including ChatGPT, Snowflake, Google Workspace, and Iterable - to develop efficient workflows that create personalized, custom experiences for users 
  • Identify opportunities for new product and commercial opportunities
  • Oversee Go-to-Market strategies across a range of consumer products, balancing the needs of commercial partners, users, and overall business strategy

Minimum Requirements:
  • 12+ years experience in an Analytics, Go-to-Market, Strategy & Operations, or Automation role
  • Relevant experience and/or relevant college degree
  • Expert ability to analyze complex data and draw conclusions
  • Highly Proficient in data visualization
  • Data Modeling Experience
  • Strong SQL skills for data manipulation and analysis.
  • Ability to automate and create efficiencies using AI 
  • Proficient in Microsoft Excel or Google Sheets
  • Ability to work collaboratively
  • Experience in gaming or consumer-facing apps
  • Entrepreneurial spirit, high agency, and a self-starter

Preferred Requirements:
  • Experience in the ads industry
  • Adaptability and flexibility to handle changing market conditions
  • Excellent project management and organizational skills
 
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $173,800-$204,500. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:

  • Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
  • 401k Match: Dollar-for-dollar match up to 4%.
  • Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
  • Continuing Education: Fetch provides ten thousand per year in education reimbursement.
  • Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
  • Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. 
  • Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. 
  • Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
  • Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].

Skills Required

  • 12+ years experience in a Go-to-Market, Strategy & Operations, or Automation role
  • Relevant experience and/or relevant college degree
  • Ability to automate and create efficiencies using AI and cutting edge technologies
  • Ability to analyze complex data and draw conclusions
  • Proficient in SQL
  • Proficient in Microsoft Excel or Google Sheets
  • Ability to work collaboratively
  • Experience in gaming or consumer-facing apps
  • Entrepreneurial spirit, high agency, and a self-starter

Fetch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fetch and has not been reviewed or approved by Fetch.

  • Healthcare Strength Benefits information points to comprehensive medical, dental, vision, and life insurance coverage. Feedback suggests employees value the strong health offerings alongside mental-health support.
  • Leave & Time Off Breadth Policies include flexible or unlimited PTO, paid holidays and sick days, bereavement (including pet) and natural-disaster leave. Feedback suggests time-off breadth is a standout element of the package.
  • Wellbeing & Lifestyle Benefits Wellness programs, 1:1 coaching, Gympass, team workouts, and nutrition counseling are provided. Office and remote perks such as home-office stipends, snacks, and pet-friendly spaces further enhance lifestyle support.

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The Company
HQ: Madison, WI
800 Employees
Year Founded: 2013

What We Do

Fetch Rewards is a mobile app that connects and rewards everyday shoppers for buying the brands they love. Fetch gives users the easiest way to save on their purchases by simply scanning any grocery receipt, from any store. For our brand partners, Fetch helps them build long-term loyalty, and understand a true 360 degree view of purchase behavior.

Why Work With Us

We put people first - both in our culture, and in our product. Our culture is built on transparency, empowerment and accountability. Our product is built on putting our customers first in everything we do - from design, to privacy and security, to new features. The result is the rapid growth we all dream of being a part of. Come join the team!

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