The Role
The Director of Performance Marketing will drive growth via SEM, SEO, and paid social, overseeing strategy, execution, and analytics while leveraging AI for efficiency.
Summary Generated by Built In
About Nue.io
What You'll Bring:
Why This Role, Why Now
Nue is the AI-powered revenue architecture platform that unifies CPQ, billing, and revenue lifecycle management into a single system. It enables companies to simplify complex pricing, automate monetization, and gain full control over how they generate and scale revenue. Working with customers such as OpenAI, Chilipiper, Glean, HootSuite, and Mews. Nue helps sales, operations, and finance teams gain revenue acceleration, operational efficiency and revenue controls at speed and scale.
What You’ll Do:We're hiring a Director of Demand Generation to architect — not just operate — the demand engine for Nue's next phase of growth. This is the missing link in our marketing leadership team: the person who turns positioning into pipeline, owns the integrated demand architecture across SEM, SEO/AEO, the website, paid social, ABX air cover, and emerging channels, and partners across product marketing, growth, content, and sales to make the system actually work.
You'll join a marketing leadership team that's already operating cross-functionally and a company that's in active rebuild mode — new positioning ('agentic revenue architecture'), a new website launching in four months, and a fundraising round in motion. If you've ever wanted to design the demand engine instead of inheriting one, this is that moment.
This role reports to the CMO and is on a clear path to Head of / VP of Demand or Growth as the team scales. We hire leaders first and let them build their teams.
Architect the demand engine
- Design and own the integrated demand architecture across paid, organic, owned, and earned channels — built as a system, not a stack of channel tactics
- Translate Nue's positioning ("agentic revenue architecture") into a buyer journey that captures, nurtures, and converts the multi-stakeholder enterprise committee (RevOps, Finance, CRO, Sales Ops)
- Set the channel-by-channel prioritization, sequence, and budget logic — and reset it as the market and the company move
Lead the website rebuild
- Co-own the launch of Nue's new website — information architecture, persona-to-page mapping, structured data, conversion paths, and measurement
- Make the site the foundation every other channel sits on top of, not an afterthought to channel work
Win in AEO and LLM visibility
- Stand up Nue's Answer Engine Optimization program from the ground up — citation modeling, answer-pattern content, structured data, and multi-LLM testing across ChatGPT, Claude, Gemini, and Perplexity
- Build LLM visibility into a defensible advantage as zero-click search reshapes how enterprise buyers find solutions
Own SEM, paid social, ABX air cover, and emerging channels
- Run SEM as our fastest learning lever — fast signal, sharp budget discipline, and a kill rule for low-pipeline-ratio campaigns
- Lead paid social and third-party media buys with an ABM-first lens (broad B2B social rarely earns its budget)
- Partner with the VP, Growth on ABX air cover for strategic accounts; co-own OOH agency selection and measurement
- Run controlled experiments on emerging paid-AEO surfaces (ChatGPT self-service ads, etc.) with real test design, not buzzword chasing
Measure what matters
- Pipeline ratio (return on ad spend) as the unifying lens across every channel
- Start with last-touch and self-reported attribution; evolve toward multi-touch as the data matures
- Defensible measurement frameworks for hard-to-measure spend (OOH, brand, dark funnel) — earn the budget to scale, not false precision
Operate AI-first
- Use AI as a force multiplier — Claude, ChatGPT, Profound, agentic workflows — to move at the speed Nue's stage demands
- Build an architectural alternative to legacy ABM platforms;
- 10+ years in demand generation, growth, or performance marketing leadership, ideally in B2B SaaS with enterprise motion
- Track record of architecting demand engines — not just operating channels someone else designed
- Real, recent expertise in AEO / LLM visibility (Profound or equivalent, answer-pattern content, structured data, multi-LLM testing). This is a must-have, not a plus
- Proven SEM, SEO, paid social, and conversion optimization fundamentals — with the budget discipline to kill what isn't working and reinvest
- Hands-on experience leading a website rebuild and conversion architecture
- Comfort partnering with sales and RevOps on enablement, ICP discipline, and close-rate problems — not just lead volume
- Architect-level instinct on AI tooling: AI is a personal practice, not a slide deck. Bonus if you've replaced a legacy platform with an AI + API stack
- Team-design instinct: a point of view on first hires, in-house vs. agency, and OOH partner selection
- Opinionated, fast, and biased to action. We reward people who break things over people who wait to be told what to do
- Greenfield demand engine. The architecture is yours to design
- Foundational moment. New positioning launched, website rebuild in motion, new brand unfolding — every piece you build compounds
- Equity timing. Joining now lands you on a step-change valuation curve, not after it
- Real autonomy. Tight, senior leadership team that gives direction and gets out of the way
- AI-native by default. We move at the speed AI makes possible — and the team is built around that
The base pay range for this role is $155,000 – $175,000 per year.
What We Offer:- Competitive compensation and benefits that reward your talent and impact.
- Comprehensive health, vision, dental, and life insurance
- A front-row seat in the Silicon Valley tech ecosystem, where you’ll work on cutting-edge challenges shaping the future of SaaS, finance, and payments.
- The opportunity to build truly groundbreaking products — your work won’t just support the business; it will influence how companies around the world monetize and grow.
- A high-energy, collaborative culture where smart, supportive teammates push each other to learn fast, think boldly, and do the best work of their careers.
- Room to grow, lead, and make your mark in a fast-scaling company that values creativity, ownership, and ambition.
Nue.IO is an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process.
If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
Skills Required
- 8-12+ years of experience in performance marketing, growth, or acquisition roles
- Proven track record of driving growth through paid media and organic channels
- Deep expertise in SEM, SEO, paid social, and performance analytics
- Experience managing budgets, media buying, and ROI optimization
- Hands-on experience with tools like Google Ads, LinkedIn Ads, HubSpot, Webflow, analytics platforms
- Strong analytical mindset with experience in attribution, reporting, and funnel optimization
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The Company
What We Do
Nue is an easy-to-manage, omni-channel Quote-to-Revenue Platform that meets the needs of companies looking to innovate and manage their revenue lifecycles end-to-end. With Nue, all go-to-market teams accelerate sales with innovative and flexible pricing models, out-of-the-box customer lifecycle management, and seamless billing – all while delivering complete revenue visibility and accurate analytics to finance.
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