The Role
The Director of Performance Marketing will define strategies to attract new customers, drive marketing execution, collaborate cross-functionally, and champion test-and-learn practices while managing budgets and agency relationships.
Summary Generated by Built In
Our Story
Hello there. We’re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
Zopa Bank has grown rapidly since its launch in 2020 - reaching 1.8m customers, attracting over £6 billion of savings balances and launching a successful current account in 2025.
We’re looking to hire our first Director of Performance Marketing, who will play a critical role in delivering the next chapter in our growth journey - attracting new to bank current account customers profitably and sustainably.
This is a leadership role reporting to our Chief Customer Officer with responsibility for setting performance marketing strategy, driving execution at pace, and delivering strong results whilst collaborating with Marketing, Product, Data and Lifetime Value.
You’ll combine strategic thinking with hands-on leadership, ensuring Zopa continues to scale new-to-bank growth while maintaining a relentless focus on value, incrementality and learning.
A day in the life...
- Setting the performance growth strategy
- Own the long-term vision for performance marketing and the related strategy for profitable new-to-bank growth, aligned to both Zopa’s commercial goals and the brand direction.
- Translate long-term growth ambitions into clear channel strategies, investment frameworks and measurable outcomes.
- Develop clear alignment between Performance Marketing and Product on underlying unit economics.
- Balance scale and efficiency, ensuring growth is sustainable and value-accretive.
- Working cross-functionally
- Partner closely with respective Marketing teams to ensure performance activity is powered by strong messaging and distinctive creative, with clear targeting and an aligned testing approach.
- Develop a collaborative and integrated approach to ensure creative and media works as one system.
- Collaborate with Lifetime Value and Customer Analytics teams to ensure the right measurement and tracking is in place, refine targeting models and ground future decisions in robust valuation, attribution and tracking.
- Work closely with the Current Account Product tribe and Product Marketing team to ensure features, claims and conversion journeys are additive to the performance marketing endeavours.
- Act as a senior thought partner across the organisation, influencing decisions beyond performance marketing alone and contributing to the wider Customer function strategy.
- Driving Execution at speed
- Define the right operating model for performance marketing, lead and develop high-performing in-house talent, creating clarity, pace and accountability.
- Manage and get the best from agency partners, ensuring fast, high-quality delivery across key performance channels.
- Remove blockers and improve ways of working to enable rapid iteration and continuous improvement.
- Championing test and learn
- Embed a relentless test-and-learn mindset, continuously spotting new opportunities across AI, channels, formats, audiences and propositions.
- Bring strong judgement to prioritisation, focusing effort and spend on the highest-impact opportunities.
- Build key supplier and platform relationships to ensure Zopa’s approach is innovative, contemporary and at the forefront of performance marketing, leverage best practice proactively.
- Evaluate new opportunities as they arise and adjust testing roadmap accordingly.
About you...
- Experience
- A strong track record of scaling customer acquisition through performance marketing, ideally in fintech, digital, subscription or marketplace businesses.
- Deep experience across major performance channels, with a clear understanding of incrementality and value, not just volume.
- Experience managing large budgets, agencies and senior stakeholders.
- Mindset
- Commercially sharp, with a focus on profitable growth and lifetime value.
- Data-driven but creatively minded - able to balance rigour with experimentation.
- Naturally curious, with a bias to action and a passion for learning and improvement.
- Leadership style
- Collaborative and influential, able to work effectively across disciplines.
- High standards, low ego - you expect excellence and lead by example.
- Committed to building inclusive, supportive teams where people can do their best work.
#LI-OH1
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Top Skills
AI
Data Analytics
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We’re Zopa, and we want to make money work better for you. Our diverse team is united in their mission of creating simple, fair and honest financial products that have the customer’s needs at their heart. We’re proud that this dedication is reflected in our excellent rating on TrustPilot. We’ve always been unapologetically honest with our customers, and value the same in return. Their feedback helps us shape what we build, so we can provide a bank fit for today, and for the future. We’re not the new kids on the block though - we’ve been a pioneering force in finance for 16 years. In 2005, we built the first ever peer-to-peer (P2P) lending company, giving our customers access to loans built for real-life and intelligent investments backed by cutting-edge tech. In 2020, we launched Zopa Bank, meaning we could offer more – like fixed term savings backed by FSCS protection and a credit card to help customers take control of their finances. We’ve lent out over £6 billion and are proud to have made money work better for over half a million people across the UK, whether they were looking to borrow or save.
