RVO Health is seeking a dynamic and highly experienced Director of Performance Marketing to lead and develop paid media and acquisition strategies for our portfolio of health websites, including Healthline.com and Healthgrades.com.
This individual will own the full-funnel performance marketing strategy—spanning paid media, affiliate distribution, CRM acquisition, and marketing QA—to drive profitable customer acquisition and long-term value. This leader will oversee a large-scale media budget, build and mentor a world-class team, and drive performance through data-driven, ROI-focused initiatives.
Where You'll BeTo prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
1101 Red Ventures Dr Fort Mill, SC 29707
Leadership & Strategy
- Lead, mentor, and develop a high-performing team of managers and analysts, fostering a culture of continuous improvement and professional growth.
- Own and evolve the overall performance marketing strategy, aligning team goals with broader business objectives, P&L outcomes, and acquisition targets.
- Establish clear roles, responsibilities, and feedback loops to ensure alignment, transparency, and consistent delivery against marketing goals.
- Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios, incremental profitability, and scalable acquisition growth.
Channel Management & Execution
- Oversee the day-to-day execution and optimization of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video) for RVO Health brands.
- Manage a large-scale media budget, ensuring campaigns are spending efficiently and meeting or exceeding all performance KPI targets.
- Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization to scale new opportunities.
- Be willing to "roll up sleeves" to train team members and pitch in on execution when needed.
Analytics & Optimization
- Partner with analytics teams to define KPIs, attribution models, and incrementality testing frameworks.
- Use paid media insights and data to collaborate cross-functionally with product, lifecycle, and site experience teams to improve yield and optimize the entire customer journey.
Cross-Functional Collaboration
- Act as a key partner to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance.
- Work with stakeholders on new initiative and product development, surfacing business data and performance insights to allow for informed decision-making.
- Partner with Finance on forecasting, budgeting, and performance reporting.
- 8+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting performance goals.
- Demonstrated experience leading and developing teams of managers and analysts.
- Proven experience managing large, multi-channel media budgets (e.g., $10M+ annually).
- A deeply data-driven and quantitative background with strong analytical skills, attention to detail, and a willingness to learn.
- Hands-on-keyboard expertise in performance marketing platforms (e.g., Google Ads, Meta Ads Manager, DSPs, affiliate networks).
- Proficiency with data analysis and visualization tools (e.g., advanced Excel/spreadsheet software, SQL, Tableau, Looker, or similar BI tools).
- Excellent leadership, interpersonal, and team development skills with a collaborative, "team player" management style.
- A self-starter with the flexibility to adapt to evolving strategies and a willingness to take ownership of business outcomes.
- Reliable and outstanding communication skills, with the ability to manage stakeholders across executive, technical, and creative functions.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $132,000.00 - $170,000.00
*Note actual salary is based on geographic location, qualifications and experience - Bonus Potential
- Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Top Skills
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
