Director, Performance Marketing

Reposted 7 Days Ago
Hiring Remotely in New York, NY
In-Office or Remote
190K-290K Annually
Senior level
Fintech • Financial Services
Ramp helps thousands of businesses control spend, save time, automate busywork—and save an average of 3.5%.
The Role
Lead Ramp's performance marketing strategy, managing multiple channels and teams. Design frameworks for budget allocation and optimize marketing spend for ROI while fostering a data-driven culture.
Summary Generated by Built In
About Ramp

At Ramp, we’re rethinking how modern finance teams function in the age of AI. We believe AI isn’t just the next big wave. It’s the new foundation for how business gets done. We’re investing in that future — and in the people bold enough to build it.

Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 50,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $100 billion in purchases each year.

Ramp’s investors include Lightspeed Venture Partners, Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, Redpoint, and ICONIQ, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies.

About the Role

Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramp’s substantial marketing investment for maximum impact. As a key member of the Growth leadership team, you’ll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation.

What You'll Do
  • Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.

  • Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.

  • Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.

  • Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.

  • Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.

  • Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.

  • Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.

What You Need
  • 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.

  • Proven success scaling large performance budgets ($10M+ annually) across multiple channels.

  • Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.

  • Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.

  • Exceptional leadership and people management skills with a track record of building and developing teams.

  • Strong business acumen and judgment to balance efficiency with bold growth bets.

Nice-to-Haves
  • Experience in fintech, payments, or SaaS with long sales cycles.

  • Exposure to influencer/UGC, connected TV, or other frontier channels.

  • MBA or advanced degree in quantitative or business discipline.

Benefits (for U.S.-based full-time employees)
  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $5,000 per year)

  • WFH stipend to support your home office needs

  • Wellness stipend

  • Parental Leave

  • Relocation support to NYC or SF (as needed)

  • Pet insurance

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ramp Applicant Privacy Notice

Top Skills

Analytics
Attribution
B2B
Creative Experimentation
Digital Marketing
Fintech
Performance Marketing
SaaS
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The Company
HQ: New York, NY
450 Employees
Year Founded: 2019

What We Do

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. More than 10,000 customers cut their expenses by 3.5% per year and closing their books 8x faster by switching to the Ramp platform.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment software in America and enables billions of dollars of purchases each year. Ramp continues to grow at an increasingly large scale, more than doubling its revenue run rate in the first half of 2022.

Valued at $8.1 billion, Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp was named Fast Company’s most innovative finance company in 2022.

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