Director, Performance Marketing

Reposted 2 Days Ago
Hiring Remotely in New York, NY, USA
Remote or Hybrid
191K-291K Annually
Senior level
Fintech • Financial Services
Ramp helps thousands of businesses control spend, save time, automate busywork—and save an average of 3.5%.
The Role
Lead Ramp's performance marketing strategy, managing multiple channels and teams. Design frameworks for budget allocation and optimize marketing spend for ROI while fostering a data-driven culture.
Summary Generated by Built In
About Ramp

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $100B in annualized spend flows in and out of 50,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

The problems are high-stakes, data-dense, and unforgiving.

We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.

The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.

If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.

About the Role

Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramp’s substantial marketing investment for maximum impact. As a key member of the Growth leadership team, you’ll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation.

What You'll Do
  • Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.

  • Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.

  • Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.

  • Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.

  • Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.

  • Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.

  • Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.

What You Need
  • 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.

  • Proven success scaling large performance budgets ($10M+ annually) across multiple channels.

  • Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.

  • Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.

  • Exceptional leadership and people management skills with a track record of building and developing teams.

  • Strong business acumen and judgment to balance efficiency with bold growth bets.

Nice-to-Haves
  • Experience in fintech, payments, or SaaS with long sales cycles.

  • Exposure to influencer/UGC, connected TV, or other frontier channels.

  • MBA or advanced degree in quantitative or business discipline.

Benefits (for U.S.-based full-time employees)
  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $10,000 per year)

  • Parental Leave

  • Unlimited AI token usage

  • Pet insurance

  • Centralized home-office equipment ordering for all employees

  • Health and Wellness stipend

  • In-office perks: lunch, snacks, drinks, and more

  • Budget for intra-office travel

  • Relocation support to NYC or SF (as needed)

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Ramp Applicant Privacy Notice

Top Skills

Analytics
Attribution
B2B
Creative Experimentation
Digital Marketing
Fintech
Performance Marketing
SaaS
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The Company
HQ: New York, NY
450 Employees
Year Founded: 2019

What We Do

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. More than 10,000 customers cut their expenses by 3.5% per year and closing their books 8x faster by switching to the Ramp platform. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment software in America and enables billions of dollars of purchases each year. Ramp continues to grow at an increasingly large scale, more than doubling its revenue run rate in the first half of 2022. Valued at $8.1 billion, Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp was named Fast Company’s most innovative finance company in 2022.

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