Director of Performance Marketing

Job Description

Job Summary (General Responsibilities):

As a Director of Performance Marketing at Belkin, you’ll have the opportunity to showcase your leadership and passion for ecommerce and digital marketing. You will be responsible for championing performance marketing opportunities for Amazon (and potentially other marketplaces/channels) in the Americas to win traffic, conversion, and market share leadership. You will leverage actionable insights to plan, execute and analyze winning strategies and tactics. Reporting into the digital business lead Americas for Belkin, in this role, you will partner with key Amazon, other digital channels, and other cross-functional leads to establish and drive the marketing playbook to win mindshare among consumers and drive profitable growth.

Our hybrid work model allows you to work from home and take advantage of our GHQ in El Segundo at any time with a minimum requirement of 2 days in the office per week.

Specific responsibilities include:

• Lead Performance Marketing division of the Ecommerce team to build and iterate performance marketing campaigns and content optimization to drive traffic and conversion, with heavy emphasis on Amazon

• Own full advertising budget (on and off Platform) for ~$100M Amazon business (and potentially other digital channels as in scope)

• Define and meet and exceed key performance KPIs across content, campaign, customer, sales, and profitability goals

• Collaborate with functional marketing experts and agencies to establish success across key digital touchpoints (e.g., SEO, AMS, Affiliate Marketing, dotcom, CRM, Social, etc)

• Oversee a team consisting of content leads and advertising managers charged with specific product categories and campaigns

• Manage internal team, external agency resources, and any new additional partnerships

• Establish KPIs and track performance against goals for internal and agency stakeholders on effectiveness and efficiency of marketing spend (ROAS, POAS, SOV, NTB, etc.)

• Champion consumer needs and industry trends and resolve business challenges to develop key recommendations to optimize ecommerce performance.

• Drive continuous optimization & ‘test and learn’ efforts to create a seamless path to purchase through customer insights, analytics, and industry best practices.

• Lead, mentor, and retain a high-performing team of eCommerce content and performance marketing professionals

• Accountable for adhering to the organization and department procedures and guidelines, including maintaining a clean and safe work environment.

• Fulfill responsibilities under ISO 9001 and 14001; understand and fully support ISO system.

• Support Company’s Affirmative Action initiatives, providing equal opportunity to employees and candidates.

• Uphold the Company’s affirmative action plan and make good faith efforts to achieve affirmative action goals and timetables.

• Comply with Health and Safety requirements of Belkin.

• Maintain a safe and clean work environment.

• Understand and follow company rules and regulations.

• Perform all other duties as assigned and required.

Education and Experience Requirements:

• 10+ years’ experience in performance-based marketing with primary emphasis on Amazon performance marketing, content/SEO, and advertising & analytics tech stack

• Solid understanding of ecommerce best practices, Amazon & other marketplaces, direct-to-consumer, and overall digital channel landscape is highly preferred

• Experience optimizing for key marketing performance indicators (e.g., ROAS, LTV, Revenue, Traffic, Conversion) via A/B testing, SEO, UX optimization and paid media/channel mix planning.

• Familiarity with latest ad tech and martech tools and strong aptitude for data and web analytics

• Client-side or agency experience with Media buying and planning highly preferred

• Experience with site usability and user experience best practices

• 3-5 years of experience managing a team and passion for building, mentoring and leading high-performing teams

• Self-starter with an entrepreneurial drive and strong commercial acumen

• Excellent communication skills both written and oral.

• Analytical thinker with excellent problem-solving orientation 

• Strong project management skills, attention to detail and a continuous learning mindset

• Experience managing or contributing to major digital transformation initiatives

• BS/BA degree required

What you’re getting into

Range for this position:

$145,000 - $170,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.