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We don’t just dress people, we dress them to own the moment.
The Role
The Director of Performance Marketing will lead paid media strategy, optimize performance channels, analyze marketing metrics, and collaborate with multiple teams to drive revenue growth.
Summary Generated by Built In
Who We Are
About The Black Tux
The Black Tux is reinventing the formalwear rental industry so people can show up at their best on the days that matter most. We design and manufacture modern rental suits and tuxedos that actually fit—made of 100% wool, ordered online, and delivered for free. Using a combination of machine learning, tailor-trained fit specialists, and industry-leading customer service, The Black Tux guarantees a perfect fit every time.
About the team
In this role, you’d be joining the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back.
To further this important mission, we are looking for a Director, Performance Marketing. The Director of Performance Marketing owns the strategy and execution that drive measurable growth. They use data, testing, and creative optimization to attract the right customers, improve efficiency, and scale revenue across all paid channels.
The position is hybrid with our working space positioned out of Culver City. Candidates must reside in Los Angeles.
What You'll Do
- Lead the planning, execution, and optimization of all paid media channels—including Paid Social, Search, YouTube/CTV, Display/Retargeting, Affiliate, and Paid Partnerships.
- Develop growth plans that balance revenue, CAC efficiency, new customer acquisition, and LTV.
- Build full-funnel acquisition paths from awareness to conversion; shape how we reach grooms, brides, wedding guests, and adjacent audiences.
- Partner with creative, brand, and product/tech teams to define channel-specific creative needs, messaging, and testing frameworks.
- Work with finance and lead monthly/quarterly forecasting across spend, ROAS, CAC, AOV, and contribution margin.
- Build attribution-informed reporting for channel performance using tools like GA4, Triple Whale, and platform data.
- Present insights and recommendations to the executive team.
- Drive experimentation across audience segmentation, bidding strategies, landing pages, creative variations, and cross-channel sequencing.
- Develop rigorous measurement frameworks, incrementality tests, lift studies, and MMM/MTA analysis where applicable.
- Collaborate with the Brand and Creative teams to align channel strategy with campaigns, product launches, wedding seasonality, and merchandising moments.
- Partner with Product/Engineering on tracking, conversion rate optimization, and tech stack improvements (server-side tracking, pixel health, feeds, etc.).
- Take ownership as a team of one, and leverage agency and channel partners as extensions of the team, making sure that they are invested in the business and have a deep understanding of our goals and how to reach them.
- Ensure best-in-class execution across campaigns, budgets, and creative operations.
Who You Are
- You have 8+ years of experience in performance marketing at a DTC, ecommerce, or marketplace brand—ideally in apparel, fashion, or wedding/relevant lifestyle categories.
- You’re fluent in CAC, ROAS, LTV, contribution margin, incrementality, and attribution models—and you can translate data into clear strategic recommendations.
- Deep experience in GA4, Google Ads, Meta, YouTube/CTV platforms, and modern analytics tools.
- You’re comfortable leading discussions with executives, collaborating with creative partners, and working closely with product/engineering to improve measurement and site performance.
- You can build the strategy, but also jump into the platforms when needed.
- You work with urgency, solve problems quickly, and adapt based on time of year, wedding seasonality, and shifting platform trends.
- You care about helping people look and feel great on life’s big moments—and you’re excited to grow a brand with premium positioning and word-of-mouth at its core.
You describe yourself as kind, collaborative, and creative. You know ownership is more than responsibility; it's about taking pride in your work and accountability for any success or failure. Customer experience is at the heart of everything you do, it inspires and motivates you to hold a high expectation of yourself and your teammates. You are humble, inclusive, and respectful.
Perks & Benefits
- Competitive medical, dental, vision, and disability plans
- Option to participate in a 401(k) plan through Betterment
- Open paid time off
- Paid holidays + annual winter break
- Monthly cell phone reimbursement
- Monthly wellness stipend
- Work from home set up stipend
- 6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
- One Medical and Wellhub (Gympass) membership
- Employee engagement, cultural events, and trainings
- Discounts on garment rental and purchases for you, your partner, and friends & family
- Annual compensation review process
Diversity, Equity, Inclusion and Belonging
We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We are an equal opportunity employer to all.
The Black Tux Participates in E-Verify. E-Verify is an internet-based system operated by the Department of Homeland Security and the Social Security Administration. It allows employers to confirm an individual's employment eligibility to work in the United States.
Privacy Policy Notice disclosed here.
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Top Skills
Ga4
Google Ads
Meta
Modern Analytics Tools
Youtube/Ctv
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The Company
What We Do
Founded in 2013 by a groom and a groomsman who had a frustrating rental experience, The Black Tux is reinventing formal wear. We help people stand out for the right reasons by designing modern suits and tuxedos that look great, fit better and can be ordered online without a trip to the tux shop.
Why Work With Us
We make it our job to create an environment where you can grow into the best version of yourself. By promoting a culture of feedback, self-expression and ownership, we stand for something bigger than formal wear.
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