Director, Performance Marketing & User Growth

Who We Are:
PureSpectrum is a rapidly growing market research and insights platform. We simplify technology for researchers so they can gather and use consumer data the way they want - without disruption.
PureSpectrum facilitates more than 115 million online interviews annually through our Marketplace. PureSpectrum also developed the industry's first and only respondent-level scoring system, PureScore. Most recently, PureSpectrum was recognized across the industry: Certified Great Place to Work (2022-2024), Built In's Best Places to Work (2023-2024), Inc Best Workplaces (2023 & 2024), Newsweek's Global Most Loved Workplaces (2023-2024), Deloitte's Fast 500 (2020-2024). PureSpectrum is rapidly becoming the leading solution for quality multi-sourcing, as well as end to end automated research solutions.
The Opportunity:
We are seeking an experienced and forward-thinking Director of Performance Marketing and User Growth to join our Innovation team.This role requires a strategic thinker with a deep understanding of digital recruitment, participant engagement, and panel management. The ideal candidate will have a proven track record of finding highly qualified individuals willing to share their opinions and maximizing their retention and engagement to drive ROI for the organization. The ideal candidate will bring a fresh perspective from the media or advertising industry, with a deep understanding of audience engagement, data-driven decision-making, and operational excellence.
Key Responsibilities:

• Scale and Innovate: Introduce and implement innovative practices from the media or advertising sectors to scale panel operations for market research effectively while maintaining the highest standards of data quality.
• Lead Panel Strategy and Operations: Develop and implement a robust panel management strategy that supports PureSpectrum's mission to deliver unparalleled insights. Ensure the recruitment, engagement, and retention of high-quality panelists across diverse demographics.
• Data-Driven Innovation: Leverage data analytics and insights to drive decisions on panel composition, engagement strategies, and incentive structures. Continuously monitor and optimize panel health and performance.
• Cross-Functional Collaboration: Partner closely with product, engineering, and data teams to enhance the panelist experience and integrate panel data into broader business processes.
• Stakeholder Engagement: Act as the key liaison between internal teams and external stakeholders, providing regular updates on panel operations and performance. Engage with senior leadership to align strategies and goals.
• Vendor and Partner Management: Manage relationships with external partners and vendors to ensure alignment with PureSpectrum's objectives and operational efficiency.

Qualifications:

• Industry Experience: 7+ years of experience in media, advertising, or a related field, with a strong focus on audience management, data operations, or campaign execution.
• Leadership Abilities: Proven track record in leading and scaling operational teams, with the ability to manage, motivate, and develop team members.
• Analytical Skills: Strong analytical and problem-solving abilities, with experience in data-driven decision-making and performance metrics.
• Innovative Thinking: Ability to bring fresh ideas and innovative approaches to panel operations, informed by experience in the media or advertising industries.
• Collaborative Mindset: Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
• Technical Proficiency: Familiarity with data management platforms, analytics tools, and operational software commonly used in media or advertising.
• Educational Background: Bachelor's degree in Business, Marketing, Communications, or a related field. An advanced degree is a plus.

PureSpectrum Benefits:
We offer a modern company culture with flexibility, individuality, creativity, and open communication at all levels of the business. New projects will add continuous challenges to your working life and allow you to expand your horizons, both technically and professionally. We pride ourselves on innovation, transparency, quality, and simplicity. Our continued success begins with our culture and core values. Our values guide everything that we do, and our employee benefits are a reflection of that. Benefits include:

• Unlimited PTO and sick time
• Health & Wellness initiatives
• Team events and celebrations

PureSpectrum is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited under the law.