Director, PDT Neuromuscular Marketing Lead

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Job Description
About the role:
The Director, PDT Neuromuscular Marketing Lead is a highly visible and dynamic position responsible for leading the launch of HyQvia CIDP and Gammagard Liquid CIDP. You will develop strategies and execute tactical plans, accountable for driving growth of HyQvia CIDP by delivering the integrated customer strategy across HCP, Consumer and media channels in partnership with cross-functional partners. You will report directly to the VP, Franchise Head of Immune Deficiency and Neuromuscular, and is a member of the Franchise Head's Leadership Team (LT) and will oversee a team of 5 marketers. Accountable for leading and developing the brand marketing team, all promotional strategies and materials (personal and non-personal), messaging, playbooks. You will be also responsible for the execution and the pull-through of the strategy across the field teams and external customers.
How you will contribute:

• Demonstrate a high level of strategic ability by developing and executing brand strategy and tactical plans for HyQvia CIDP launch and Gammagard Liquid CIDP indication expansion
• Lead development and execution of integrated brand strategy, creating strong partnership with cross-functional teams to ensure effective execution across personal and non-personal channels
• Deliver the annual U.S. Brand Strategic Plan; leads HCP and Patient Brand Strategy teams in developing strategy across unique customer segments, considering competitive strategies, through lifecycle management, KPI development, patient activation, and retention
• Responsible for a team of 5 marketers to drive strategy development and tactical execution - including monitoring, reviewing and coaching to team's performance
• Foster and build a high-performing team/culture capable of addressing business challenges and proactively identifying solutions in a complex market
• Manage agencies and marketing budget efficiently - marketing opex and tactics within cost envelope, including tradeoff decisions between HCP, Patient, Non-personal and fostering ownership within the team to execute
• Design and implement business plans and drives monthly business reviews ensuring excellent execution on brand growth opportunities driving inputs for U.S. market long-range planning.
• Collaborate with US and Global PDT CIDP workshops and launch workstreams as necessary
• Represent the U.S. on the Neuromuscular Global Product Team (GPT)
• Maintain effective external relationships with customers (HCP/KOLs) and partners (such as Patient Advocacy organizations)
• Act as a key leader on the Franchise Head's leadership team by engage in on problem solving across cross-franchise and org; participate in developing, fostering and driving a positive team culture; expected to share in accountability across the Franchise ways of working and business results
• Recruit, develop, and retain key talent within the PDT Business Unit and Neuromuscular team

Minimum Requirements/Qualifications:
Required:

• Bachelor's degree
• 10+ years of marketing, experience in the pharmaceutical industry with increasing responsibilities or 10+ years of a combination of marketing and sales or related experience in the pharmaceutical industry with increasing responsibilities
• Demonstrated ability to lead and set direction for a cross-functional team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork.
• Understand and leverage analytics to drive decision-making.
• Clearly articulate strategic needs and communicate recommendations

Preferred:

• MBA or advanced degree
• 2+ years of people leadership experience with strong leadership skills and a demonstrated capacity for people development
• 15+ years of experience in the pharmaceutical or biotech industry
• 5+ years in rare disease experience
• Experience leading both HCP and Patient strategy
• Comprehensive understanding of the pharmaceutical industry, customer and payer dynamics, patient access and product distribution
• Comprehensive understanding of Takeda's operating structure

Travel Requirements:

• Limited to ~10-20% for national conferences, national sales meetings and customer related activity
• Must be based in the Boston area with ability to work from office 2+ days a week

More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range:
$174,500.00 - $274,230.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
USA - MA - Cambridge - Kendall Square - 500
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.