Director of Partnerships

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide. 

From luxury travel to fitness and wellness, our portfolio is growing fast: 

• NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style 
• FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere 
• REDGE Fit — a new standard in at-home strength training, making performance accessible to all 

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

The Director of Partnerships (Influencer-Focused) will be responsible for building and managing strategic relationships with influencers, creators, and brand ambassadors to drive growth, engagement, and revenue. This senior role requires a deep understanding of the influencer marketing landscape, strong negotiation skills, and proven experience developing partnership strategies that align with company objectives. The ideal candidate will be both strategic and execution-oriented, with a track record of delivering measurable results through influencer-driven initiatives.

• Partnership Strategy & Development

  • Define and execute the overall influencer partnership strategy to increase brand visibility and revenue.

  • Identify, vet, and build long-term relationships with high-impact influencers, creators, and agencies across multiple platforms (Instagram, TikTok, YouTube, Twitch, etc.).

  • Collaborate with marketing, product, and sales teams to integrate influencer campaigns into broader go-to-market strategies.

• Relationship Management

  • Act as the primary point of contact for top-tier influencer partners.

  • Negotiate partnership agreements, contracts, and performance terms ensuring alignment with business goals.

  • Manage ongoing influencer relations to ensure long-term collaboration and loyalty.

• Performance & Analytics

  • Set KPIs and measure ROI of influencer campaigns, using data-driven insights to optimize strategies.

  • Prepare regular reports and presentations for executive leadership on partnership performance.

• Cross-Functional Leadership

  • Lead and mentor a partnerships team (influencer managers, coordinators, analysts).

  • Collaborate with brand, social, and content teams to ensure influencer initiatives are on-message and on-brand.

  • Stay current on emerging trends in influencer marketing, platform changes, and competitive activity.

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field (MBA a plus).

• Experience:

  • 8–10+ years in influencer marketing, partnerships, business development, or related field.

  • Proven track record of developing influencer programs at scale and driving measurable results.

  • Experience working with influencer agencies, PR firms, or creator economy platforms.

• Skills:

  • Strong negotiation and contract management skills.

  • Excellent communication, presentation, and relationship-building skills.

  • Data-driven mindset with ability to translate insights into actionable strategies.

  • Leadership experience managing teams and cross-functional projects.

• Industry Knowledge:

  • Deep familiarity with influencer platforms, trends, and social media ecosystems.

  • Understanding of FTC guidelines and compliance for influencer marketing.

• Strategic thinker with ability to balance long-term vision and near-term execution.

• Strong emotional intelligence and ability to build authentic, trust-based partnerships.

• Highly organized, adaptable, and comfortable in fast-paced, high-growth environments.

• Entrepreneurial mindset with a passion for the creator economy.