Director of Partnership Strategy

Posted 3 Days Ago
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Kansas City, MO, USA
In-Office
80K-125K Annually
Senior level
News + Entertainment • Sports
The Role
Lead sponsorship strategy and sales support for an NFL client, overseeing specialists, coordinating internal teams, and partnering with the client to execute commercial strategies. Develop go-to-market approaches, sales materials, commercial insights, and engagement tactics that help brands understand the value of sponsorship. The role requires strong sports-industry and sponsorship expertise, analytical thinking, relationship-building, project coordination, adaptability, and passion for sport.
Summary Generated by Built In

We are Two Circles. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.  

Our Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands globally. A pioneering rights-sales capability, successfully marketing the unique emotion of sport to drive commercial results for rights-owners and record impact for brands. 

We have led and closed over $3bn in sponsorship rights for some of the world's biggest sports properties, including recent record-breaking deals for UEFA Women’s Football, Mercedes Formula 1, Arsenal Football Club, the Kentucky Derby, Philadelphia Phillies, Seattle Reign and more.  

We aim to optimize revenues for our clients while allowing each to avoid the long-term fixed costs associated with maintenance of large in-house sales teams. We are focused on solving problems and not selling assets, and we are ambitiously expanding our clients, geographies and our sponsorship sales team. 

ROLE RESPONSIBILITIES 

We're looking to hire a Director of Partnership Strategy who will work with an NFL client to support their sponsorship team through the implementation and execution of a sales support remit. 

Who you are: 

-Ideal candidates have 5+ years of relevant experience in a sports, marketing, partnerships, sales or business development setting and a track record of building strong internal & external relationships. 

-Strong understanding of the sports industry, and particularly the sponsorship environment. 

-Experience working within a team setting and balancing multiple projects/responsibilities/deliverables for our client at once is crucial for the role.  

-Ability to demonstrate an understanding on how to operate within a sponsorship sales process and a clear understanding to why brands buy sponsorship. 

-Analytical mindset to illustrate to brands why sponsorships can support a brand’s objectives. 

-Ability to understand a client’s position and able to articulate ideas and views to support those positions through development of sales materials and strategies.  

-Self-starting attitude, adaptable, and a problem-solver. 

-Eagerness to join an entrepreneurial organization where every working day is different 

-We're keen on good levels of emotional intelligence and a passion for sport! 

What you'll be getting up to: 

-Overseeing team of specialists, lead the execution of Two Circles’ sponsorship strategy relationship with an NFL Club, coordinating across multiple internal teams and working closely with our client to deliver an effective strategy and support process, spanning sales materials and commercial insights.  

-Contribute to the go-to-market strategy for our client, using sponsorship acumen to help shape engagement and sales tactics in tandem with our client partners.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire. 

  • $80,000-$125,000

Skills Required

  • 5+ years of relevant experience in sports, marketing, partnerships, sales, or business development
  • Track record of building strong internal and external relationships
  • Strong understanding of the sports industry and sponsorship environment
  • Experience balancing multiple projects, responsibilities, and deliverables in a team setting
  • Understanding of sponsorship sales processes and why brands buy sponsorships
  • Analytical ability to demonstrate how sponsorships support brand objectives
  • Ability to understand client positions and articulate ideas through sales materials and strategies
  • Self-starting, adaptable, and problem-solving attitude
  • Emotional intelligence and passion for sport
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The Company
HQ: London
2,350 Employees

What We Do

Founded in 2011, Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organizations grow audiences and revenues. From thirteen international offices, Two Circles works with some of the biggest names in sports and entertainment, including the NFL, Premier League, UEFA and EA. The business uses data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing.

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