Job Description
The Director, Partner Marketing drives a comprehensive marketing strategy to maximize STARZ subscribers and revenue across assigned digital partners. The position is the main point of contact for external partner marketing teams and collaborates internally and leads a team to implement campaigns and strategic initiatives across the partner ecosystem. This role requires a high level of creativity, attention to detail, and project management skills, as well as the ability to analyze marketing and subscription data to develop insights and make innovative and strategic recommendations to drive increased revenue and subscribers. The ideal candidate will have the ability to lead multiple projects, working both independently and through a team. The role is customer facing and requires diligence in follow through, communication internally and externally as well as a keen sense of customer relationships and how they impact the larger distribution team.Responsibilities
● Determines ongoing marketing and creative strategy to achieve objectives, leveraging internal brand and originals marketing teams to ensure alignment. Translates broad strategic objectives into actionable marketing plans and tactics.
● Leads a team to execute projects, providing strategic guidance and thought leadership. Maintains constant awareness of the direction and manages status of all projects, including anticipating needs and conflicts that unexpectedly evolve.
● Collaborates with distribution, analytics, media, and marketing teams in the development and analysis of marketing plans to achieve established subscriber and revenue goals.
● Establishes and nurtures relationships with partner decision makers including marketing, operations, and business stakeholders.
● Understands key objectives, challenges and opportunities for STARZ within partner business to facilitate the advancement of STARZ objectives and initiatives.
● Works cross-functionally to socialize partner activity and advocate for distribution and partner needs.
● Manages contractual marketing funds, establishing recommended strategic and creative direction for assigned accounts. Partner with internal marketing and media teams to align on-platform buys to support distribution objectives and optimize funds.
● Monitors and analyzes marketing projects and makes recommendations for improvements and better results.
● Secures optimal placement for STARZ in partner marketing tactics. Review partner creative, manage internal routing and communicate changes when needed.
● Exhibits strong communication skills through ongoing communication, presentations, weekly meetings and quarterly business reviews.
● Ensures distribution teams are up-to-date with current programming and marketing strategies and priorities as the main point of contact for internal marketing, PR, and programming teams and communicate partner initiatives to internal teams.
Compensation:
$135,000-$155,000
About STARZ
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
EEO Statement
Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Top Skills
What We Do
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
