The Role
Lead paid social strategy and execution for high-growth clients across full-funnel stages. Manage large media budgets, oversee cross-platform campaigns (Meta, TikTok, Pinterest, etc.), mentor 4–6 direct reports, drive measurement and AI-enabled workflows, collaborate with cross-functional teams, and support new business and account growth.
Summary Generated by Built In
The Role
We're looking for a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader on the team, you'll drive strategic client partnerships, solve complex performance challenges, and collaborate closely with experts across paid search, client strategy, creative, analytics, and programmatic to deliver integrated marketing solutions that drive measurable business results.
This role is ideal for an experienced paid social leader who thrives in a fast-paced environment and can confidently balance strategic leadership with hands-on expertise. You'll identify growth opportunities, connect paid social initiatives to broader business outcomes, mentor and develop team members, and help shape the future of the discipline by leveraging AI, automation, and scalable workflows to elevate performance and efficiency.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $120,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling
- Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations
- Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis
- Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets
- Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X
- Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns
- Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning
- Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth
- Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching
- Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling
- Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models
- Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability
- Supporting new business pitches, audits, and account growth opportunities when aligned to business needs
You Must Have
- 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership
- Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as
- Pinterest, Snapchat, LinkedIn, Reddit, and/or X
Experience managing six- to seven-figure monthly paid media budgets - A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals
- Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement
- Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks
- Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure
- History of managing and developing direct reports, including coaching, feedback, performance management, and career development
- Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams
- Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it
- Excellent verbal, written, presentation, and storytelling skills
- Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy
Nice to Have
- Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools
- Working knowledge of paid search and how paid social fits within broader cross-channel media planning
- Proficiency in helping teams adopt AI-enabled workflows, automation, or process improvements
- Familiarity across additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy
- Experience contributing to new business pitches, strategic audits, or account growth planning
Prior agency experience in an AOR-style model or with integrated, cross-functional client teams
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 7+ years of experience in paid media with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership
- Strong hands-on experience with Meta and TikTok advertising platforms
- Experience with additional platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X
- Experience managing six- to seven-figure monthly paid media budgets
- Background supporting ecommerce and/or CPG brands in fast-moving environments
- Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement
- Working knowledge of advanced measurement approaches (incrementality testing, geo testing, brand/conversion lift, media mix modeling, creative experimentation)
- Ability to lead strategic client conversations, build trusted relationships, and make clear recommendations under pressure
- History of managing and developing direct reports, including coaching and performance management
- Strong cross-functional collaboration skills with paid search, creative, analytics, programmatic, and other media teams
- Ability to move between strategy and hands-on platform execution when needed
- Excellent verbal, written, presentation, and storytelling skills
- Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy
- Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools
- Working knowledge of paid search and cross-channel media planning
- Familiarity with programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy
- Prior agency experience in an AOR-style model or with integrated cross-functional client teams
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
