Summary:
The Director of PAH Marketing will play a pivotal role in shaping and executing the commercial strategy for Gossamer Bio’s first PAH launch. This role is ideal for a dynamic, hands-on marketer who thrives in a fast-paced, entrepreneurial environment and is excited to build from the ground up. Reporting to the Senior Director HCP Marketing, this individual will lead the development of impactful brand programs, customer engagement initiatives, and launch tactics that drive awareness and adoption among healthcare providers, patients, and advocacy communities. This is a rare opportunity to join a small, mission-driven team at the inflection point of commercialization.
Essential Duties and Responsibilities
- Lead tactical planning and execution for the upcoming PAH launch, translating strategy into high-impact initiatives across personal promotion, NPP, and DTC channels. Own key launch deliverables, including campaign development, field materials, digital assets, and congresses that support brand awareness and customer engagement.
- Drive cross-functional launch readiness, ensuring alignment across Marketing, Sales, Medical, Regulatory, and Market Access
- Partner with Market Research, Medical, Patient Advocacy, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
- Collaborate closely with the omnichannel and analytics teams to activate integrated campaigns and measure performance across touchpoints.
- Effectively manage agency partners, business processes, and project plans.
- Champion a test-and-learn mindset, identifying opportunities to innovate within the rare disease marketing space
- Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI.
- Lead MLR discussions and ensure all marketing activities comply with regulatory and legal requirements, be the cross-functional liaison to receive marketing approval requests, including advertising standards, and industry guidelines.
Job Qualifications
Education, Certifications, Experience
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
- 10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
- Experience with successful product launches and brand management in a highly regulated environment.
Knowledge, Skills and Abilities
- Entrepreneurial spirit with the ability to balance strategic thinking and hands-on execution.
- Strong project management skills; able to operate with agility and resourcefulness in a lean team environment.
- Comfort working with ambiguity and evolving priorities typical of early commercial organizations.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Ability to effectively work in a highly collaborative, matrixed environment.
- Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
SPECIAL WORKING CONDITIONS
- San Diego or remote with a strong preference for the West Coast.
- Requires up to 20% travel.
Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national, state and local laws governing nondiscrimination in employment.
The expected salary range for this position is listed below. Actual pay will be determined based on experience, qualifications, and other job-related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below.
Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching , long-term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits, please visit https://www.gossamerbio.com/work-at-gossamerbio/
California Consumer Privacy Act (CCPA) Notice for California Residents:
This notice is to notify you that personal data about you has been collected by Gossamer Bio (“Controller”), which is located at 3115 Merryfield Row, Suite 120, San Diego CA 92121 and can be contacted by emailing [email protected], because Controller wishes to evaluate your candidacy for employment at Controller.
Your personal data was either obtained from publicly available sources (e.g. LinkedIn) or provided to Controller by someone who referred you for potential employment. Controller’s Privacy team can be contacted at [email protected].
Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) and the California Consumer Privacy Act (CCPA) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data has been shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR and CCPA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with a supervisory authority.
Top Skills
What We Do
Gossamer Bio is a San Diego-based company focused on the discovery and development of novel and differentiated therapeutic products, to address high unmet needs amongst various targeted patient populations. Founded by the former Receptos executive team, Gossamer Bio’s strategy will be to leverage an asset-rich in-licensing environment, with a focus on areas of high unmet need, utilizing a team with a strong track record of execution in immunology, inflammation, fibrosis and oncology.
