Sr Director, Marketing

Posted 8 Days Ago
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Foster City, CA
In-Office
261K-338K Annually
Senior level
Biotech
The Role
The Sr Director of Marketing at Gilead oversees strategic promotional plans for the HCV market, guiding cross-functional collaboration, market insight generation, and team leadership to achieve marketing objectives and foster relationships with stakeholders.
Summary Generated by Built In

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
 

The Senior Director, HCV Marketing, will report directly to the Executive Director of Marketing. The successful candidate will be a key leader on the Marketing team responsible for the strategy and execution of HCP promotions and patient education for the HCV market. The candidate will provide strong leadership skills with an ability to set a vision, manage change and drive performance within a fast-moving, challenging, and dynamic commercial environment. The Senior Director will be responsible for budget oversight and management of key agency partnerships.

Essential Duties and Job Functions: 

  • Oversee the development and implementation of strategic and tactical promotional plans for the HCV market. 

  • Develop the HCV Plan of Action (POA) for field sales teams; coordinate with Commercial Learning and Development (CL&D) to and provide guidance to implement. 

  • Distill market research findings into insights that support the POA, positioning, and messaging. Coordinate with market insights team to set future direction for insight generation. 

  • Cultivate relationships with thought leaders, key customers, and professional organizations. 

  • Partner cross functionally with Legal, Medical, Clinical, Regulatory and Public Affairs, leading cross-functional projects as needed. 

  • Work in close conjunction with commercial operations to establish and optimize appropriate procedures, systems, metrics, and infrastructures. 

  • Collaborate with other marketing and sales leads to ensure coordinated approach with respect to product promotions across the liver portfolio. 

  • Oversee relevant agency relationships and performance. 

  • Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensures solutions are consistent with organization objectives. 

  • Assist with forecasting and budget decisions. 

  • Lead the marketing team to develop and execute all promotional materials (both personal and non-personal) for HCPs and patients. 

  • Lead, in partnership with CL&D, the training for HCV with marketing and sales teams. 

  • Lead a cross-functional team to monitor and understand the evolving landscape of HCV. Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly. 

 

Competencies: 

  • High performing marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders. 

  • Strategic thinker with innovative mindset and can make decisive decisions and recommendations among a set of key strategic choices. 

  • Must have entrepreneurial thinking and be confident working within a fast paced and challenging environment. 

  • Adept at forming and maintaining a collaborative work environment within cross functional teams. 

  • Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and HCP targeting and activation. 

  • Record of accomplishment in pharma/biotech HCP marketing with an understanding of expense budget planning, tracking and ROI measurement. 

  • Analytic thinker who can develop, interpret and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans. 

  • Possess excellent strategic thinking skills with ability to formulate, develop and execute development strategy. 

  • Proven leadership skills with an ability to set a vision, to lead change, and to lead and mentor others are required. 

  • Excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution. 

  • Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making. 

  • Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence at all levels, strong partnering skills, bias for action and tangible results. 

  • Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans. 

  • Must have demonstrated excellence in project management and effectively directing and overseeing multiple projects/priorities. 

  • Must be able to successfully perform highly complex budget management 

  • Broad marketing and relevant cross functional experience required. 

  • Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas.  

  • Leadership Qualities: Strategic Vision, Cross-functional Leadership, Project Management, Ability to influence with and without authority 

Basic Qualifications:  

Bachelor's Degree and Fourteen Years’ Experience 

OR 

Masters' Degree and Twelve Years’ Experience 

OR  

PhD and Twelve Years’ Experience 

Preferred Qualifications: 

  • 10+ years of marketing experience, primarily within pharma/biotech. 

  • Prior people management experience required. 

  • Biopharmaceutical or Pharmaceutical experience preferred. 

  • MBA preferred, Bachelor’s degree in marketing or related fields required. 

  • Healthcare professional promotional expertise in prior roles is required. 

  • Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred. 

  • Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking. 

  • Prior advertising, digital or communications agency experience a plus 

People Leader Accountabilities 

•Create Inclusion  - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams. 

•Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. Ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. 

•Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. Provide the support needed to remove barriers and connect their team to the broader ecosystem. 


 

The salary range for this position is: $261,375.00 - $338,250.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.


For jobs in the United States:

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact [email protected] for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the  legal duty to furnish information; or (d) otherwise protected by law.
 

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.


For Current Gilead Employees and Contractors:

Please apply via the Internal Career Opportunities portal in Workday.

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The Company
HQ: Foster City, CA
14,337 Employees
Year Founded: 1987

What We Do

The way we see it, the impossible is not impossible. It’s simply what hasn’t been achieved yet. For more than 30 years, we’ve pursued it, chased it down, tackled it for answers and surrounded it for a way in. We have worked tirelessly to bring forward medicines for life-threatening diseases.

Creating Possible drives everything we do. It’s evident in our mission and core values. This is how we built a culture of excellence that is fueled by a passion for improving lives of people around the world.

For us, nothing is impossible – because of the people we work with, the communities we stand with and the partners we push forward with. Our ~12,000 employees band together through science, grit, compassion and courage to prove the impossible wrong.

At Gilead, the tangible results of your contributions are evident. Where every individual matters. Where all employees can enhance their skills through ongoing development. And where we start every day with one question: “What’s next?”

Social Media Guidelines: https://gilead.inc/3t1m7d5

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