The Role
Lead and optimize end-to-end operations including logistics, fulfillment, inventory flow, 3PL and warehouse relationships, e-commerce and wholesale execution, launch readiness, reverse logistics, and cross-functional process improvements to support scalable growth.
Summary Generated by Built In
DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more.
As we continue to scale our wholesale, direct-to-consumer, and global distribution business, we are seeking an experienced Director of Operations to lead and optimize our end-to-end operational infrastructure.
This executive leadership role is responsible for overseeing logistics, fulfillment, inventory flow, third-party warehouse operations, customer experience, ecommerce operations, and cross-functional execution. Reporting directly to executive leadership, the Director of Operations will build scalable operational processes, lead strategic initiatives, and ensure flawless execution across product launches, wholesale fulfillment, ecommerce operations, and international supply chain management.
The ideal candidate is a strategic leader who enjoys solving complex operational challenges, building high-performing teams, and creating scalable processes that support rapid business growth.
Responsibilities
- Lead the company's day-to-day operational strategy across e-commerce, wholesale, warehouse, logistics, inventory, and fulfillment
- Partner closely with Executive Leadership, Production, Planning, Sales, E-commerce, Marketing, Customer Experience, and Finance to ensure operational alignment across all business functions
- Own operational execution across all sales channels, including:
- Shopify Plus
- TikTok Shop
- Wholesale
- Marketplace & Future Commerce Channels
- Lead weekly operational meetings, launch readiness meetings, and executive business reviews
- Develop project plans, timelines, dashboards, and presentations to communicate operational performance and strategic initiatives
- Create contingency plans to mitigate operational risks, supply chain disruptions, and inventory challenges Logistics & Supply Chain Management
- Oversee domestic and international logistics from manufacturing partners through final warehouse delivery
- Manage relationships with freight forwarders, customs brokers, parcel carriers, and transportation providers
- Coordinate inbound ocean and air shipments while monitoring delivery timelines and transportation costs
- Track freight expenses, landed costs, duties, and shipping performance by purchase order
- Ensure all import documentation, commercial invoices, packing lists, and customs documentation are accurate and compliant
- Collaborate closely with Production and Planning teams to ensure inventory arrives on schedule for launches and customer commitments Warehouse & Fulfillment Operations
- Lead relationships with internal warehouse teams and third-party logistics (3PL) providers
- Ensure accurate receiving, inventory management, order fulfillment, and shipping performance
- Monitor warehouse productivity, order accuracy, shipping SLAs, and operational KPIs
- Review warehouse capacity planning to support business growth and seasonal demand
- Oversee warehouse supply management, packaging materials, and operational readiness
- Review fulfillment performance and implement continuous process improvements E-Commerce & Omni-channel Operations
- Partner closely with the E-commerce team to ensure operational excellence across all digital channels
- Support product launches, promotional campaigns, inventory synchronization, and order fulfillment
- Oversee operational execution for:
- Shopify Plus
- TikTok Shop
- Wholesale accounts
- Pop-up events
- Retail partnerships
- Ensure inventory accuracy across all sales channels
- Coordinate launch readiness with Marketing, Creative, Customer Service, and Warehouse Operations Customer Experience & Reverse Logistics
- Partner with Customer Service leadership to improve the post-purchase customer experience
- Monitor fulfillment-related customer issues and implement operational improvements
- Oversee returns management, reverse logistics, and returns platform performance
- Analyze customer feedback to identify recurring operational issues and improve service levels
- Develop scalable processes that improve delivery accuracy, speed, and customer satisfaction Inventory & Operational Planning
- Partner with Planning, Production, and Finance to forecast inventory needs and operational capacity
- Monitor inventory flow from factories through warehouse receipt and customer fulfillment
- Identify inventory risks and recommend operational solutions to support business objectives
- Improve inventory visibility and reporting across departments Vendor & Partner Management
- Serve as the primary operational contact for logistics providers, warehouse partners, freight companies, and key vendors
- Manage vendor performance through service level agreements (SLAs), KPIs, and ongoing business reviews
- Negotiate operational services where appropriate while maintaining high service standards
- Review and approve operational invoices related to warehousing, freight, logistics, and fulfillment Process Improvement & Operational Excellence
- Evaluate operational workflows and identify opportunities to improve efficiency, scalability, and profitability
- Develop and maintain Standard Operating Procedures (SOPs) across warehouse operations, logistics, inventory management, fulfillment, and customer operations
- Lead cross-functional process improvement initiatives using data and operational metrics
- Introduce automation, technology, and AI-powered operational tools where appropriate to improve business performance Compliance & Risk Management
- Ensure compliance with operational policies, transportation regulations, customs requirements, and company standards
- Support annual operational audits in partnership with Finance and Human Resources
- Oversee operational insurance requirements and Certificates of Insurance (COIs) for vendors and partners
- Identify operational risks and implement preventative solutions to minimize disruption Leadership & Team Development
- Build, mentor, and develop high-performing operations, warehouse, and logistics teams
- Establish clear performance expectations, KPIs, and professional development plans
- Foster a collaborative, accountable, and solutions-oriented culture across departments
- Partner with Human Resources on recruiting, onboarding, organizational planning, and succession development
Operations Leadership & Cross-Functional Management
Qualifications
- Bachelor's degree in Supply Chain Management, Operations, Business Administration, Logistics, or a related field
- 8+ years of progressive leadership experience in operations, supply chain, logistics, fulfillment, or warehouse management
- Experience within fashion, apparel, accessories, consumer products, or omni-channel retail preferred
- Strong understanding of:
- Direct-to-Consumer (DTC) operations
- Wholesale distribution
- Shopify Plus
- Warehouse operations
- Inventory management
- International freight and logistics
- Third-party logistics (3PL)
- Proven experience managing cross-functional teams and external operational partners
- Strong analytical skills with experience using operational dashboards, KPIs, and reporting tools
- Excellent project management and organizational skills
- Experience developing SOPs and implementing scalable operational processes
- Strong communication, leadership, and problem-solving abilities
- Comfortable working in a fast-paced, entrepreneurial, high-growth environment
Skills Required
- Bachelor's degree in Supply Chain Management, Operations, Business Administration, Logistics, or related field
- 8+ years of progressive leadership experience in operations, supply chain, logistics, fulfillment, or warehouse management
- Experience within fashion, apparel, accessories, consumer products, or omni-channel retail
- Strong understanding of Direct-to-Consumer (DTC) operations
- Strong understanding of Wholesale distribution
- Experience with Shopify Plus
- Knowledge of warehouse operations and inventory management
- Experience with international freight and logistics
- Experience managing third-party logistics (3PL) providers
- Proven experience managing cross-functional teams and external operational partners
- Strong analytical skills with experience using operational dashboards, KPIs, and reporting tools
- Excellent project management and organizational skills
- Experience developing SOPs and implementing scalable operational processes
- Strong communication, leadership, and problem-solving abilities
- Comfortable working in a fast-paced, entrepreneurial, high-growth environment
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The Company
What We Do
Silhouette America is a leading manufacturer of arts and crafts products, focusing primarily on personal desktop cutting systems. The company empowers creativity for crafters and makers through the production of electronic cutting machines, such as the Cameo and Portrait series, and accompanying intuitive design software, providing precision and control for a wide variety of creative projects.
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