Director, Marketing - HCP+DTC (Dermatology)

The Director of Marketing (DTC + HCP), US Dermatology is responsible for leading, developing and completing comprehensive US digital marketing strategies to reach, educate, and activate consumers and HCPs across the omnichannel ecosystem, including web, social media, influencer, paid media, and CRM, carried out in collaboration with the Dermatology alliance team. The Director formulates and fosters innovation to provide optimal patient and customer experience. This role requires a strategic and creative problem solver with a deep understanding of bio/pharmaceutical brand marketing, digital and omnichannel marketing trends, and online consumer/HCP behavior. This role will report to the Senior Director of Dermatology Consumer Marketing.

• Lead the development of the Dermatology Omnichannel Marketing strategy (DTC and HCP) within the overall brand strategy across all current and future Dermatology indications
• Plan, develop, and help execute branded, unbranded, and multi-cultural digital consumer and NPP marketing initiatives across various online channels, including but not limited to web, social media, display, SEM, CRM, email. Includes supporting and sponsoring materials through joint medical, regulatory, and legal review committees
• Own end-to-end social media strategy and activation for DTC, architecting a first-in-class influencer model and scaling integrated paid and owned programs to accelerate patient demand and optimize ROI
• Lead and mentor consumer and HCP digital marketing/NPP professional(s), fostering a collaborative and innovative work environment
• Demonstrated leadership experience managing direct report(s), fostering a collaborative working environment
• Partner with alliance media to develop efficient and effective media mix strategies

• You bring Strategic, scientific, and analytical competence focused on delivering results
• You can demonstrate leadership and experience managing direct report(s).
• You bring brand marketing experience, with expertise in DTC/HCP media and ROI analysis
• You can demonstrate competency and tenured experience in social media marketing channels (influencer activation a plus)
• You can focus on execution and manage multiple projects in a fast-paced environment.
• You have organizational agility and the capability to reprioritize based on external or internal changes.
• You can manage external partners like agencies.

To be considered you must have a bachelor’s degree is required; an MBA is a plus. 12+ years of “progressive” industry/relevant professional experience in strategic roles. 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/HCP brand marketing/franchise management and omnichannel strategy, with strong understanding of digital marketing trends and innovations. Experience navigating and managing alliance partnerships is preferred. Must be willing to travel 20% of the time, including weekend travel as needed. Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all  qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate.  The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits.  Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.  If you have any questions, please speak with your recruiter. 

Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on‑site. Please speak with your recruiter and hiring manager for more information about on‑site expectations for your role and location.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.

For jobs in Canada: this posting is for an existing position.

Salary Range (annually)