Director, Next Generation & Ad Hoc

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 1, 2025

Shift:

Job Description Summary:

Location(s): United States of America
City/Cities: Atlanta

Travel Required: 00% - 25%

Relocation Provided: No

JOB DUTIES:

• Responsible for driving & providing marketing analytics and building next generation analytic capability across the enterprise.
• Drive and deliver ad hoc marketing analytics.
• Provide ad hoc analysis based on standardized templates at speed and to scale.
• Develop refreshed protocol for all marketing Ad Hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research.
• Build real time ad hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams.
• Develop next-generation global standards for marketing analytics.
• Enhance investment optimization through improved models.
• Reduce overall data and analytics spend by introducing machine learning approach, improving accuracy and action ability.
• Design and implement next gen analytics strategic roadmap.
• Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks.
• Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics.
• In the short term, focus will be driving the assessment of current state, developing strategy for future state, and developing the roadmap and execute the strategy towards the destination.

**HYBRID position - periodic in-office requirement needed.**

Education:

Bachelor’s or its equivalent in Business Administration or a related field plus 5 years of experience in job offered or related position.

Experience:

• 5 years' experience in the following:
  • Managing cross-functional relationships across Marketing, Finance, and Information Technology (IT) within a complex, global environment.
  • Translating analytics into data-driven insights to guide business planning processes.
  • Working with statistics and exploratory data analysis pertaining to the Consumer-Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Nielsen, or IRI.
  • Working with Power Bl and SQL.
• 2 years' experience in the following:
  • Programming languages such as R, Python.
  • Ability to perform statistical analysis.

**HYBRID position - periodic in-office requirement needed.

Skills:

Pay Range:

$104,790 - $195,300

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.