Description:
The Director, New Product Launch is responsible for the end-to-end commercial leadership of injectable generic and complex generic product launches, beginning at product selection and continuing through the first year following commercial launch. This individual serves as the commercial quarterback for each launch, leading cross functional planning and execution across Commercial, R&D, Operations, Regulatory Affairs, Medical Affairs, Supply Chain, Finance, Market Access, Quality, Legal, Compliance, and Customer Operations.The role combines strategic launch excellence, market intelligence, hospital pharmacy expertise, product awareness strategies, and operational execution. Success requires deep knowledge of the institutional injectable marketplace, including hospital purchasing, GPOs, IDNs, buy and bill reimbursement, coding, product shortages, and competitive dynamics.The Director will establish launch strategy, monitor launch performance, anticipate market disruptions, and drive cross functional decisions that maximize product adoption, supply continuity, and financial performance.
Essential Functions:
- Portfolio and Launch Leadership: Develop launch strategies for institutional injectable products; lead all assigned injectable generic and complex generic product launches from concept through twelve months after commercial launch; chair cross functional launch governance meetings and drive accountability across functions. recommend launch timing based on market conditions, competitive landscape, and manufacturing readiness; establish commercial success metrics and monitor launch performance.
- Institutional Commercialization: Develop and maintain integrated launch, communication, and commercialization plans and score cards with clearly defined milestones, owners, risks, and mitigation strategies.
- Market Intelligence: Monitor competitive launches, FDA approvals, shortages, backorders, recalls, pricing changes, and manufacturing disruptions; analyze market share trends and customer purchasing behavior; Develop competitive intelligence reports for executive leadership; identify commercial opportunities created by competitor supply disruptions.
- Supply Continuity and Shortage Management: Coordinate commercial responses during shortages; Support commercial activities related to recalls; coordinate customer communications during recalls; monitor customer impact and recovery efforts
- Compliance and Promotional Review: Ensure all launch activities comply with company policies and applicable regulations; lead projects through Promotional Review Committee approval; partner with Legal, Regulatory, and Compliance throughout launch execution; maintain adherence to FDA promotional requirements; coordinate launch materials with Medical, Legal, and Regulatory review committees
- Billing, Coding and Reimbursement: Serve as the commercial lead for reimbursement readiness; collaborate with reimbursement experts and external partners, including BuyandBill.com; coordinate HCPCS coding strategy and reimbursement communications; monitor reimbursement trends affecting product adoption; support customer education related to coding and reimbursement
Qualifications
Education:
- MBA or Master's degree in Business, Marketing, Healthcare Administration, or related field. – Preferred
- Doctor of Pharmacy from an ACPE accredited College of Pharmacy - Preferred
Experience:
- 7 years or more in Commercial, marketing, business operations, market access, product management, launch excellence, or portfolio management experience
- 5 years or more in Direct involvement in product launches, preferably injectable, biosimilar, specialty, hospital, or complex generic products
- 2 years or more in Pharmaceutical manufacturing
- 2 years or more in Clinical experience in an acute care hospital setting or an accredited residency or fellowship
Specialized Knowledge:
- Strategic thinking
- Launch excellence
- Commercial acumen
- Hospital pharmacy expertise
- Financial analysis
- Demand forecasting
- Market intelligence
- Cross functional leadership
- Executive communication
- Project management
- Customer focus
- Decision making under ambiguity
- Influence without authority
- Operational excellence
The base salary for this position ranges from $220,000 to $245,000 per year. In addition, Amneal offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position within the first 12 months. Amneal ranges reflect the Company’s good faith estimate of what Amneal reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors, including but not limited to, qualifications, experience, geographic location and other relevant skills.
At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life’s many other commitments and opportunities.
Skills Required
- At least 7 years of experience in commercial, marketing, business operations, market access, product management, launch excellence, or portfolio management
- At least 5 years of direct product launch experience, preferably with injectable, biosimilar, specialty, hospital, or complex generic products
- At least 2 years of pharmaceutical manufacturing experience
- At least 2 years of clinical experience in an acute care hospital setting or an accredited residency or fellowship
- MBA or master's degree in business, marketing, healthcare administration, or a related field
- Doctor of Pharmacy degree from an ACPE-accredited College of Pharmacy
- Strategic thinking, launch excellence, commercial acumen, hospital pharmacy expertise, financial analysis, demand forecasting, market intelligence, cross-functional leadership, executive communication, project management, customer focus, decision-making under ambiguity, influence without authority, and operational excellence
Amneal Pharmaceuticals Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Amneal Pharmaceuticals and has not been reviewed or approved by Amneal Pharmaceuticals.
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Healthcare Strength — Medical coverage is presented as comprehensive with day-one eligibility for many U.S. roles, supported by wellness resources and transparency around plan information.
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Affordable Benefits — Employer contributions toward health coverage are described as generous, including periods where cost increases were absorbed and future employee contributions kept below broader trends.
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Retirement Support — A 401(k) plan with a company match and strong participation is positioned as a core element of the Total Rewards package.
Amneal Pharmaceuticals Insights
What We Do
Amneal Pharmaceuticals, Inc. (NASDAQ: AMRX) is guided by a simple belief: essential medicines should be accessible to everyone. What began as a promise to deliver high-quality, affordable medicines has evolved into a diversified portfolio spanning complex generics and injectables, biosimilars, and specialty medicines, including more than 290 products, with scale and capabilities that help reach patients across the healthcare system while combining world-class precision with a deep sense of personal responsibility for every dose we deliver. Content is for informational purposes only and 3rd party content does not reflect Amneal’s opinions. Amneal has the right to remove comments that violate another’s copyright or intellectual property, mention an Amneal product, use profanity or are defamatory, promote and solicit for third-party sites, initiatives, or products, or are factually inaccurate or misleading or spam. Amneal recommends that you consult with your healthcare provider regarding personal health matters. To report a product complaint or adverse event related to an Amneal product, contact Drug Safety at 877-835-5472, option 3 or [email protected]. If you are currently experiencing a life-threatening event, please immediately contact 911.
