Director New Partnerships - Senior Living (Business Development)

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Zeeland, MI, USA
In-Office
110K-130K Annually
Food • Hospitality
The Role

Creative Dining Services is seeking a Director of New Partnerships (Contract Foodservice Business Development/Sales) for Senior Living!

Our mission is to provide our clients with fresh, sustainable, innovative, customized hospitality experiences, operating with integrity, and working in open and trusting relationships. As the Director of New Partnerships, you serve as a sales liaison for new business opportunities in the senior living sector by working to increase the client base through consistent engagement and by establishing rapport with prospective clients, gaining trust to positively impact new revenue generation. This position reports to the Vice President of Partnerships and is eligible for an uncapped commission plan in addition to a competitive salary. Ideal candidates are based in the Midwest U.S.

What You’ll Do:

  • Achieve revenue and margin goals 
  • Identify prospects and call on potential new clients (or partners) in primary markets
  • Create value propositions that meet the client’s desired outcomes
  • Develop ongoing client and prospect client relationships 
  • Demonstrate proactive solicitation of all (RFP/RFI) opportunities 
  • Maintain customer data, sales activity and forecasts in a CRM system 
  • Represent Creative Dining Services at association events and conferences 
  • Work in partnership with internal teams (operations, people services, finance, marketing, executives) to create prospecting strategies, collateral development, proposal and presentation materials

What You Bring:

  • 5+ years of sales experience in hospitality management, contract services or food industry (nutrition, dietary, etc.); senior living sector preferred.
  • Demonstrated record of quota attainment
  • Successful background in profitable new client acquisition  
  • Successful business-to-business sales background
  • Willing to travel overnight 1-3 nights per week on average
  • Desire to work in an environment that rewards strong ethical standards and conduct
  • Strong communicator and strategic thinker that demonstrates ability to develop relationships with all client stakeholders including but not limited to C-Suite, Board of Trustees, Directors, Managers
  • Effectively develop internal relationships across the Creative Dining organization
  • CRM software solution expertise preferred
  • Bachelor’s degree business, communications, or hospitality-related field preferred  
  • Proficiency in MS Office Suite
  • Valid, unrestricted driver’s license

We Offer:

  • Competitive pay and uncapped commission
  • Generous Paid Time Off
  • Medical, dental, and vision insurance
  • Health Savings Account with a company match of up to $1,500 for qualifying plans
  • Free mental health support through our Employee Assistance Program
  • Company-paid life insurance
  • Short- and long-term disability
  • 401(k) with a company match
  • Tuition reimbursement and discounts

Why Join Creative Dining Services?

At Creative Dining, we’re passionate about people, partnerships, and performance. You’ll join a purpose-driven team that values innovation, integrity, and impact. This is your opportunity to shape the future of hospitality partnerships while growing your career in a supportive and forward-thinking environment.


Creative Dining Services operates over 80 locations in 16 states, serving colleges, universities, Fortune 100 companies, full-service senior living communities, conference centers, hotels, camps, and independent K-12 schools to provide a different kind of hospitality and facility management services experience – one that’s fun, innovative, and focused on community. Why? Because that’s how it should be. Creative Dining Services Website


Our Core Values:

  • Integrity
  • Flexibility
  • Family
  • Creativity
  • Sensitivity
  • Sustainability
  • Diversity

Our team members are like family – to us and to our clients. We get to know people by name and personal preferences to provide a welcoming home away from home for our guests and for each other.


Creative Dining Services is an equal opportunity employer. We are committed to treating all applicants and employees fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. 

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The Company
HQ: Zeeland, Michigan
625 Employees
Year Founded: 1990

What We Do

Creative Dining Services partners with colleges, universities, Fortune 100 companies, full-service senior living communities, conference centers and K-12 schools and camps to provide a different kind of hospitality and facility management services experience—one that’s fun, innovative, and focused on your community. Why? Because that’s how it should be. At Creative Dining Services we know that dining is much more than eating a meal: it’s a social hub, it fosters culture, it brings people together and allows them to engage in their community. That’s why our vision is to be the most trustworthy, flexible and attentive hospitality partner. It is only by fulfilling our vision that we are able to accomplish our number-one goal: enhancing your community with the customized dining program you both want and need.

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