The Role
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷
About the Role
We’re looking for a Director of New Markets to own the P&L and growth strategy across three of Moonpig’s key international markets: the US, Ireland and Australia.
Based in London on a hybrid basis, you’ll report directly to the GM International (Executive Leadership Team) and run these regions like a scale-up within the Group. This is true end-to-end market ownership - setting the vision, driving performance, and leading a cross-functional team to deliver sustainable growth.
You’ll lead a dedicated squad of 15 across Marketing, CRM, Trading and Operations, while working in partnership with Product, Analytics and Finance to unlock the full power of the Moonpig platform.
This is a rare opportunity to shape the next phase of Moonpig’s international growth - with the backing of a FTSE 250 leader and a high degree of autonomy.
Key Responsibilities:
- Own the full P&L for Ireland, US and Australia, delivering against revenue, margin and contribution targets
- Set the 3-year strategic vision for each market, defining where we play and how we win
- Drive the weekly and monthly trading rhythm, monitoring sales, conversion and basket size, and making real-time decisions during key peaks (Mother’s Day, Valentine’s, Christmas)
- Build and deliver the annual budget and growth strategy, balancing profitability in mature markets (IE/AU) with aggressive acquisition in the US
- Own the core growth equation — CAC, LTV, retention and attach rate — reallocating budget across markets to maximise group-level returns
- Directly manage and develop a team of 15, including Country Leads, unblocking challenges and sharpening local strategies
- Align Marketing (acquisition), CRM (retention), Trading (conversion) and Operations (delivery & CX) around one clear growth vision
- Act as the key Product stakeholder for your markets, influencing the roadmap to support local needs (e.g. payment methods, address formats)
- Partner with Analytics to uncover insights that inform trading and growth decisions
- Work closely with Finance to ensure robust forecasting, unit economics tracking and performance management
About you:
- You’ve built and scaled businesses in fast-paced Consumer Tech environments (eCommerce, Marketplace or App-first) and understand traffic, funnels and LTV/CAC deeply
- You have significant experience leading large, cross-functional teams (10+ people) and aligning diverse skillsets behind a shared goal
- You'll have experience working in International Markets, ideally having spent time working overseas (US or Australia is highly desirable)
- You’re commercially sharp and comfortable owning a P&L
- You can turn complex data (e.g. cohort curves, performance trends, unit economics) into a clear, compelling story for senior leaders or the Board
- You think like a General Manager: big picture, decisive, comfortable with ambiguity, and willing to get hands-on when needed
- You influence effectively in matrix organisations, building strong partnerships with Product and Finance to prioritise what matters
- You bring a blend of strategic experience — consulting, finance, corporate or start-up exposure (MBA preferred)
Why This Role?
- Impact at Scale: You’re not just running campaigns — you’re building the organisation that will deliver Moonpig’s next chapter of international growth.
- Leadership Growth: You’ll lead a high-calibre team of specialists and sharpen your ability to scale through others.
- Autonomy with Backing: You’ll run these markets like your own business, with the support, data and brand power of a FTSE 250 market leader.
What's in it for you?
We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
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The Company
What We Do
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands. We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses. We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/
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